Quidco Q4 Multi-Game Bonanza

3.5 million total games played

33 mins avg. engagement (Match-3)

19 avg. games per player (Santa's Christmas Conga)

Summary

Quidco is the UK’s leading cashback site, partnering with 4,500 of the UK’s biggest and best retailers to help millions of members earn cashback when they shop.

As part of their mission to help their members ‘buy better, live better’, Quidco run seasonal promotions every year. With Q4 being their peak seasonal period, they were looking to deploy a series of online engagement promotions with a focus on fun, rewarding games.

Balancing brands

Now, Quidco are seasoned pros when it comes to game campaigns. They knew their previous games had gone down very well with members, providing a solid benchmark for how they expected future games to perform.

The problem was finding a way to balance brand expectation with game design – how were they going to ensure fresh commercial opportunities for their partners whilst still keeping it engaging for their customers?

Quidco needed their gaming partner to provide engaging experiences that weren’t too complicated. Games that would be enjoyable, easy to play, and jam-packed with player rewards, but that still helped drive website traffic and raise awareness for those partner brands.

This is where we came in!

Quids in

We worked with the team to create a blended rebrand of our core games, being sure to feature both Quidco and their sponsor branding.

We came up with a number of mechanics that would provide ample commercial opportunities to sponsors, whilst still rewarding players for getting involved. These were:

🏆 Leaderboard prizes: Each individual game had a prize draw of everyone on the leaderboard, encouraging players to submit their details to be in with a chance.

🔓 Exclusive discounts: Players could unlock game-exclusive discounts to be redeemed directly from a landing page on the Quidco site, helping to drive online traffic.

🎁 Dedicated sponsor prizes: These prizes could only be won by taking part in special bonus sponsor levels, delivering extra fun for the player and extra branding opportunities for the sponsors themselves.

"We’ve had a lot of positive feedback from brands and members so we’re really happy with how those have performed. The sponsors for the Black Friday Match-3 saw an increase across all metrics we were tracking!"

Emily Frazer, Engagement Lead, Quidco

Quidco Witches Get Riches Halloween Game Menu

Quidco Case Study Halloween Branded Game

Quidco Case Study Branded Halloween Game

Quidco Broom Zoom Branded Game Mega Boost

Quidco Witches Get Riches Game Over Screen

Quidco Match-3 Retail Game Level Select Screen

Quidco B2C Game for Black Friday Retail Campaign

Quidco Black Friday Campaign Match-3 Game

Quidco Black Friday Branded Game Score Submission Screen

25 Days of Quidmas

For this season finale, we worked with Quidco to deliver an advent calendar landing page featuring three festive games:

Every day, a new calendar door was unlocked and new goodies revealed! Brand partners sponsored the calendar doors for each of the 25 days of the campaign, with three brands exclusively sponsoring each of the three Christmas games for a big festive feature!

Results – Hoppy Christmas:

189,598 games played
18,202 total players
10 plays per player on average
11m 21s TAPET

Results – Jingle Jetpack:

320,460 games played
22,479 total players
14 plays per player on average
12m 55s TAPET

Results – Santa’s Christmas Conga:

813,209 games played
41,937 total players
19 plays per player on average
15m 6s TAPET

That’s a wrap…

The results speak for themselves – the games delivered on key engagement objectives for Quidco’s audience and were equally applauded by sponsors. In addition to the amazing stats, Quidco witnessed a wave of positive brand buzz from customers sharing and raving about the games on popular forums.

Successful campaign? No quidding! 😆

"I just wanted to pass on a massive thanks to the team for delivering the games for us. They look amazing!"

Emily Frazer, Engagement Lead, Quidco