Digital Advent Calendars

A unique Christmas countdown, combining branded online advent calendars with fun and engaging games.

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Boost your brand and stand out from the crowd this Christmas with daily prizes for your audience!

Digital advent calendars are a great way for businesses to engage their audience. We see brands roll them out each festive season as they offer familiarity and tradition while delivering marketing results.

Cut through the Christmas noise and go one step above the rest this year, by delivering a digital advent calendar combined with a branded game.

📢 Make sure you check out our brand new advent calendar game bundles and Christmas deals for 2022 🥳


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A winning combination.

Our Christmas HTML5 online games are built with both the player and your marketing goals in mind. We make games that are fun to play – proven by engagement times that regularly exceed 20 minutes per player.

Pair that with a daily online advent calendar and you have yourself a winning interactive combination that keeps your audience coming back for more. Use your calendar to deploy daily vouchers, offer exclusive content, or give away great prizes – the deals behind the doors are up to you!

Want to learn more about running a branded game campaign this Christmas? Download our free ebook – Game Time! Your Guide to Christmas Game Success.

How much do branded advent calendars cost?


Our online advent calendars come free with any Standard package for our ready-to-go Piknik games. They’re available for £300 when combined with a Budget or Essential package, or more if you would like a Premium package.

Head over to the Piknik site or get in touch to learn more about our ready-to-go games!


Due to the varying levels of customisation with our tailored games, the online advent calendar will be costed up on a project-by-project basis. If you’d like to learn more or discuss an idea, simply get in touch and we’ll be happy to chat!

Flexible to your campaign

The interactive advent calendars are flexible to your needs. Choose from any number of days (4, 12, 24, weekdays only, or even once a week) and update the copy and prize images that sit behind each door.

For tailored projects, we’ll work with you to create a branded advent calendar landing page that matches your wider campaign – just check out this 55 Days of Cheesemas campaign we did with Borden Cheese!

Measurable results

Whether you operate in a B2B or B2C space, we know that proving ROI is at the core of your strategy. Regardless of whether you’re measuring engagement, web traffic, or direct sales, we can help you devise the best campaign based on your objectives.

We’ll then provide you with access to a real-time dashboard of gameplay stats to monitor throughout your campaign!

The game delivered really great results for us, with fantastic engagement and a 60% opt in rate.

Victoria Pearson E-Commerce Manager, boohooMAN

How do digital advent calendars work?

We want our clients to succeed – so we’re here to help you reach your goals. We’ll only recommend what we think is suitable for you, based on your budget and campaign objectives.

To help you smash those Christmas campaign targets, once you get in touch we’ll ask you a few questions about your campaign, your audience, and what you want to achieve.

Based on your campaign budget, we can help you devise a prize plan. Big prizes always draw in the crowds, mixed in with smaller product discounts or vouchers if you’re also looking to generate some sales.

Each day, a new virtual calendar door will automatically open and reveal the daily prize. Your audience will need to play your branded game to enter and be in with a chance to win!

We always advise that you offer a free prize draw every day from your pool of leaderboard entrants, rather than a top spot prize. It makes things fairer and deters those cheating cheaters vying for a top spot!

For our ready-to-go Piknik games, you'll be able to select the 'Calendar' option when purchasing your game. Once your order is confirmed, we'll send you detailed instructions on how to set up your digital advent calendar so that the doors open automatically to reveal prizes each day. You can also learn more about how to use a digital advent calendar over on the Piknik blog.

For Premium Piknik games or tailored projects, we'll take care of all the setup for you! Depending on your budget, we can also create a fully branded advent calendar page to match your wider campaign.

Once you’ve tested and approved your game and interactive advent calendar, you’re ready to share with your audience! Make sure you have a plan to promote it and communicate regularly with players about the prize winners and competition updates.

For more useful insights into how a branded game and digital advent calendar can work for you, check out our case studies and blog or get in touch today and we'll be happy to chat!

When we first got in touch with [Peek & Poke] we weren’t 100% sure on how to approach a digital Christmas campaign, so we’re very thankful to the team for their support and for helping shape the campaign!

Louise Williams, Marketing Manager at Opus Energy

Got questions?

Feel free to get in touch and we’ll be happy to chat! We’ve also answered a few frequently asked questions below. 👇

Digital advent calendar FAQ

Do digital advent calendars work in corporate or business settings?

Absolutely! The online calendar is a great way to engage employees during the festive period and add an extra element of fun to your game campaign. And why stop at just one game? Check out the interactive, four-game advent calendar bonanza that Derivco Sports created for their staff!

If you were already thinking about producing physical calendars for staff or business partners, consider a digital corporate advent calendar for a more eco-friendly option!

Do interactive calendars work for B2B campaigns?

Our B2B clients use Christmas branded games in a number of ways, from replacing traditional cards or e-cards to raising money for charity or simply having a bit of fun with partners and suppliers. The digital advent calendar is a great way to keep them coming back each day to play!

Check out some examples of B2B online calendars used together with our branded games.

Can I share the online advent calendar on social media?

You sure can! The online advent calendar has its own URL that you can easily share on social media. The social sharing options in our branded games also make it easy for your players to share the game themselves (not available with the Budget or Essential package on Piknik).

For more ideas, check out our blog on social media advent calendar examples.

Learn more

For more Christmas-specific marketing inspiration, help yourself to our free ebook – Game Time! Your Guide to Christmas Game Success! 👀


Get your copy now!

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