Digital Advent Calendar Campaigns

Boost your brand and stand out from the crowd this Christmas with daily prizes and engaging games.

A digital advent calendar, offering daily prizes alongside an engagement boosting branded game is a winning combination!

This year more than ever, make sure your Christmas marketing campaign is fun, entertaining and engaging.

Digital advent calendars are a great way for brands to engage their audience. We see businesses roll them out each festive season as they offer familiarity and tradition while delivering marketing results.

Cut through the Christmas noise and go one step above the rest this year, by delivering a custom digital advent calendar combined with a branded game.

A branded advent calendar will keep your audience engaged and interacting with your brand on a daily basis. Offering a proven and addictive branded game alongside it will keep them entertained for longer, ensuring your brand is front of mind throughout the festive season.

A winning combination

Our selection of Christmas HTML5 online games are built with both the player and your marketing goals in mind. We make games that are fun to play – proven by engagement times which regularly exceed 20 minutes per player.

Pair that with a daily advent calendar and you have yourself a winning interactive combination that keeps your audience coming back for more. Use your calendar to deploy daily vouchers, offer exclusive content and prizes – the deals behind the doors are up to you.

Flexible to your campaign

All of our games and advent calendar designs are flexible to your needs. We can adapt the creative to match your campaign by:

  • Updating the calendar creative, copy and prizes to match your campaign
  • Flexible days (4, 12 or 24-day calendar, weekdays only, or even once a week – we can adapt the doors to your needs)
  • Creating a customised version of the game to match your theme
  • Lets talk about your ideas!

Looking for basic customisation?

If adding a logo and changing the copy would be just the right amount of branding for you, we’ve got the perfect option. Head on over to our off-the-shelf games sister site, Piknik by Peek & Poke, where we offer just that. You’ll find a selection of festive games available with your logo, hosted for 30 or 60 days!

To help your budget go even further this year, were running a 2020 Christmas promotion – if you order a game from our Piknik Standard or Premium packages, we’ll give you a branded digital advent calendar to boost your engagement, for free!

Find out more here or speak to us about our Piknik Christmas promotion.

Measurable Results

Whether you operate in a B2B or B2C space, we know that proving ROI is at the core of your strategy. Whether you’re measuring engagement, web traffic, or direct sales, we can help you devise the best campaign based on your objectives.

We’ll also provide you with a full stat report at the end of your campaign.

The game delivered really great results for us, with fantastic engagement and a 60% opt in rate.

Victoria Pearson E-Commerce Manager, boohooMAN

How does it work?

We want our clients to succeed – so we’re here to help you reach your goals. We’ll only recommend what we think is suitable for you, based on your budget and campaign objectives.

To help you smash those Christmas campaign targets, once you get in touch we’ll ask you a few questions about your campaign, your audience and what you want to achieve.

We’ll help you: 

1. Choose a game engine

We have a selection of Christmas themed games, some are quick to play like the Santa’s Rooftop Runner some are multi-level like the Christmas Match 3 and Maze games. It all depends on what you want to achieve and who you’re targeting.

We can advise on which might work best for your required level of customisation and overall campaign.

2. Calendar and prizes

Next, we’ll discuss your calendar and prize structure. Based on your campaign budget we can help you devise a prize plan. Big prizes always draw in the crowds, mixed in with smaller product discounts or vouchers if you’re looking to generate some sales too.

Everyday the new calendar door will  automatically open and reveal the daily prize. Your audience will need to play your branded game to enter and be in with a chance to win!

We will always advise however that you offer a free prize draw every day from your pool of leaderboard entrants, rather than a top spot prize. It makes things fairer and deters those cheating cheaters vying for a top spot!

We can also discuss your calendar creative. Depending on your budget, you can simply adapt our template versions, with your logo and copy, or we can create a completely bespoke one, just for you.

3. Additional functionality

We can also discuss any additional functionality that might be required to help you achieve your objectives. For example, we can offer extra branding opportunities and additional gamified content, ask us about…

  • In-game collectables
  • Additional on the spot prizes based on in-game achievements
  • Un-lockable discount or voucher codes sent out via automated emails
  • Automated re-engagement emails
  • Any other ideas you might have!

4. Design and build

Once we’ve signed off all the specifications and budgets we’ll get to work! We’ll keep you up to date with progress throughout the project, with plenty of opportunities to review and test.

5. Ready to launch!

Once you’ve tested and approved your game and advent calendar, you’re ready to share with your audience!

Make sure you have a plan to promote it and communicate regularly with players about the prize winners and competition updates. You’ll find insights and advice on getting the most out of your game campaigns in our blog section too.

When we first got in touch with [Peek & Poke] we weren’t 100% sure on how to approach a digital Christmas campaign, so we’re very thankful to the team for their support and for helping shape the campaign!

Louise Williams, Marketing Manager at Opus Energy

Let's talk advent calendar campaigns