Digital Advent Calendars for an Interactive Christmas Campaign

What is a digital advent calendar?

A digital advent calendar is a unique Christmas countdown combining a branded online calendar page with our fun and engaging festive games!

At its very essence, the advent calendar is a landing page with doors that open each day to reveal prize images and a link to play your chosen game. You could use the countdown calendar to deploy daily vouchers, offer exclusive content, or give away great prizes – the deals behind the doors are up to you!

Flexible to your campaign

Our interactive advent calendars are flexible to your needs. Choose from any number of days (4, 12, 24, weekdays only, or even once a week) and update the copy and prize images that sit behind each door using the online game-editor tool.

How much do branded advent calendars cost?

Ready-to-go

Our online advent calendars are available for £300 when bought together with any of our ready-to-go games. This includes the Premium package, meaning we’ll customise the calendar landing page to match your game campaign!

Tailored

Due to the varying levels of customisation with our tailored games, the online advent calendar will be costed up on a project-by-project basis. If you’d like to learn more or discuss an idea, simply get in touch and we’ll be happy to chat!

What can I do with a digital advent calendar?

Wondering how this online game and calendar combo will help to support your festive marketing goals? Here are just a few things you can use it for:

Run a ‘12 days of Christmas’ advent calendar style campaign to increase brand engagement during a busy period of consumer spending
Deliver promotions and roll out incentives to increase sales ahead of Christmas!
Use the calendar to count down to a product launch or special offer
Build up excitement in the run up to a major event (like Christmas!)
Engage a corporate or B2B audience with daily reminders and prizes (either internal staff and/or business partners)

Fancy learning more about how all this might work for your specific business or industry? Book a discovery call today and one of our friendly elves will be in touch to chat things through.

Christmas Match-3 Digital Advent Calendar

Gamify your Christmas countdown campaign

We’ve done some of the hard work for you and come up with a collection of countdown campaign ideas for our B2B and B2C marketing friends.

Get the ideas!

How do I get one?

Digital advent calendars are only available as an add-on to our festive ready-to-go games. When purchasing a Christmas game, you’ll see that there’s the option to select ‘Calendar’ under ‘Optional Extras’ on the product page. We have a great selection of Christmas-themed games to choose from.

For tailored projects, we’ll work with you to create a branded advent calendar landing page that matches your wider campaign – just check out this 55 Days of Cheesemas campaign we did with Borden Cheese!

Ready to get started?

If you’re already to get started then head on over to our Christmas collection to play and demo all of our festive ready-to-go games. Or if you have a question then get in touch and we’ll arrange a call to chat through your ideas (or help you come up with one!).

Get in touch

"Peek & Poke were on the ball from the get-go, full of ideas and enthusiasm. After a couple of meetings, we had a fully branded advent calendar of games and prizes for our employees to play in the lead-up to Christmas!"

Stand out from the crowd

Digital advent calendars are a great way for businesses to engage their customers, clients, and stakeholders.

We see companies of all shapes and sizes roll them out each festive season as they offer familiarity and tradition while delivering marketing results.

Daily prize doors

If you want to really take your festive marketing to the next level, an online game and digital advent calendar combo could be just for you.

You can boost your brand, stand out from the crowd, and offer daily prizes for your audience!

Interested? Get in touch!

How do digital advent calendars work?

We want our clients to succeed – so we’re here to help you reach your goals. We’ll only recommend what we think is suitable for you, based on your budget and campaign objectives.

To help you smash those Christmas campaign targets, once you get in touch we’ll ask you a few questions about your campaign, your audience, and what you want to achieve.

1. Choose a game

We have a selection of Christmas-themed games to choose from. You can either opt for a ready-to-go version (great for smaller budgets and/or a quick turnaround), or you can customise a game to match your branding and campaign.

Examples of customisations include game re-colouring, custom characters, in-game collectibles, spot prizes based on in-game achievements, and unlockable discount or voucher codes sent out via automated emails.

It all depends on what you want to achieve and who you’re targeting – we’ll be happy to advise on what might work best for you based on your budget and specific campaign requirements.

2. Prizes

Based on your campaign budget, we can help you devise a prize plan. Big prizes always draw in the crowds, mixed in with smaller product discounts or vouchers if you’re also looking to generate some sales.

Each day, a new virtual calendar door will automatically open and reveal the daily prize. Your audience will need to play your branded game to enter and be in with a chance to win!

We always advise that you offer a free prize draw every day from your pool of leaderboard entrants, rather than a top spot prize. It makes things fairer and deters those cheating cheaters vying for a top spot!

3. Calendar setup

For our ready-to-go games, you’ll be able to select the ‘Calendar’ option when purchasing your game. Once your order is confirmed, we’ll send you detailed instructions on how to set up your digital advent calendar so that the doors open automatically to reveal prizes each day. You can also learn more about how to use a digital advent calendar over on the blog.

For Premium games or Tailored projects, we’ll take care of all the setup for you! Depending on your budget, we can also create a fully branded advent calendar page to match your wider campaign.

4. Ready to launch!

Once you’ve tested and approved your game and interactive advent calendar, you’re ready to share with your audience! Make sure you have a plan to promote it and communicate regularly with players about the prize winners and competition updates.

For more useful insights into how a branded game and digital advent calendar can work for you, check out our case studies and blog or get in touch today and we’ll be happy to chat!

Get in touch!

Got questions?

Feel free to get in touch and we’ll be happy to chat! We’ve also answered a few frequently asked questions below. 👇

Digital advent calendar FAQ

Can I see a demo version of a digital calendar and game?

You sure can, partner! Check out the live demo version of our Christmas Match-3, where you’ll get a feel for how the calendar combines with a branded online game.

The daily doors can be easily customised to feature your own prizes, with doors in the past greyed out to reveal the current daily prize in your competition or campaign.

Do digital advent calendars work in corporate or business settings?

Absolutely! The online calendar is a great way to engage employees during the festive period and add an extra element of fun to your game campaign. And why stop at just one game? Check out the interactive, four-game advent calendar bonanza that Derivco Sports created for their staff!

If you were already thinking about producing physical calendars for staff or business partners, consider a digital corporate advent calendar for a more eco-friendly option!

Do interactive calendars work for B2B campaigns?

Our B2B clients use Christmas branded games in a number of ways, from replacing traditional cards or e-cards to raising money for charity or simply having a bit of fun with partners and suppliers. The digital advent calendar is a great way to keep them coming back each day to play!

Check out some examples of B2B online calendars used together with our branded games.

Can I share the online advent calendar on social media?

You sure can! The online advent calendar has its own URL that you can easily share on social media. The social sharing options in our branded games also make it easy for your players to share the game themselves (not available with the Budget or Essential ready-to-go packages).

For more ideas, check out our blog on social media advent calendar examples.

A winning combination.

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Let's talk advent calendar campaigns!

If you have a question or would like more information about digital advent calendars or Christmas games then send us a message and we'll be in touch soon.

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"When we first got in touch with [Peek & Poke] we weren’t 100% sure on how to approach a digital Christmas campaign, so we’re very thankful to the team for their support and for helping shape the campaign!"

Success stories

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Free ebook

Game Time! Your Guide to Christmas Game Success

Getting started can be a little overwhelming, so we've put together this handy guide featuring everything you need to know, including budgets, tips and real life results.

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How to Use a Digital Advent Calendar

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