Digital Advent Calendars for an Interactive Christmas Campaign

A winning combination.

Our Christmas HTML5 online games are built with both the player and your marketing goals in mind. We make games that are fun to play – proven by engagement times that regularly exceed 20 minutes per player.

Pair that with a daily online advent calendar and you have yourself a winning interactive combination that keeps your audience coming back for more. Use your calendar to deploy daily vouchers, offer exclusive content, or give away great prizes – the deals behind the doors are up to you!

Want to learn more about running a branded game campaign this Christmas? Download our free ebook – Game Time! Your Guide to Christmas Game Success.

How much do branded advent calendars cost?

Ready-to-go

Our online advent calendars come free with any Standard package for our ready-to-go games. They’re available for £300 when combined with a Budget or Essential package, or more if you would like a Premium package.

Tailored

Due to the varying levels of customisation with our tailored games, the online advent calendar will be costed up on a project-by-project basis. If you’d like to learn more or discuss an idea, simply get in touch and we’ll be happy to chat!

Flexible to your campaign

The interactive advent calendars are flexible to your needs. Choose from any number of days (4, 12, 24, weekdays only, or even once a week) and update the copy and prize images that sit behind each door.

For tailored projects, we’ll work with you to create a branded advent calendar landing page that matches your wider campaign – just check out this 55 Days of Cheesemas campaign we did with Borden Cheese!

"The game delivered really great results for us, with fantastic engagement and a 60% opt-in rate."

Success stories

View case study

How do digital advent calendars work?

We want our clients to succeed – so we’re here to help you reach your goals. We’ll only recommend what we think is suitable for you, based on your budget and campaign objectives.

To help you smash those Christmas campaign targets, once you get in touch we’ll ask you a few questions about your campaign, your audience, and what you want to achieve.

1. Choose a game

We have a selection of Christmas-themed games to choose from. You can either opt for a ready-to-go version (great for smaller budgets and/or a quick turnaround), or you can customise a game to match your branding and campaign.

Examples of customisations include game re-colouring, custom characters, in-game collectibles, spot prizes based on in-game achievements, and unlockable discount or voucher codes sent out via automated emails.

It all depends on what you want to achieve and who you’re targeting – we’ll be happy to advise on what might work best for you based on your budget and specific campaign requirements.

2. Prizes

Based on your campaign budget, we can help you devise a prize plan. Big prizes always draw in the crowds, mixed in with smaller product discounts or vouchers if you’re also looking to generate some sales.

Each day, a new virtual calendar door will automatically open and reveal the daily prize. Your audience will need to play your branded game to enter and be in with a chance to win!

We always advise that you offer a free prize draw every day from your pool of leaderboard entrants, rather than a top spot prize. It makes things fairer and deters those cheating cheaters vying for a top spot!

3. Calendar setup

For our ready-to-go games, you’ll be able to select the ‘Calendar’ option when purchasing your game. Once your order is confirmed, we’ll send you detailed instructions on how to set up your digital advent calendar so that the doors open automatically to reveal prizes each day. You can also learn more about how to use a digital advent calendar over on the blog.

For Premium games or Tailored projects, we’ll take care of all the setup for you! Depending on your budget, we can also create a fully branded advent calendar page to match your wider campaign.

4. Ready to launch!

Once you’ve tested and approved your game and interactive advent calendar, you’re ready to share with your audience! Make sure you have a plan to promote it and communicate regularly with players about the prize winners and competition updates.

For more useful insights into how a branded game and digital advent calendar can work for you, check out our case studies and blog or get in touch today and we’ll be happy to chat!

"When we first got in touch with [Peek & Poke] we weren’t 100% sure on how to approach a digital Christmas campaign, so we’re very thankful to the team for their support and for helping shape the campaign!"

Got questions?

Feel free to get in touch and we’ll be happy to chat! We’ve also answered a few frequently asked questions below. 👇

Digital advent calendar FAQ

Do digital advent calendars work in corporate or business settings?

Absolutely! The online calendar is a great way to engage employees during the festive period and add an extra element of fun to your game campaign. And why stop at just one game? Check out the interactive, four-game advent calendar bonanza that Derivco Sports created for their staff!

If you were already thinking about producing physical calendars for staff or business partners, consider a digital corporate advent calendar for a more eco-friendly option!

Do interactive calendars work for B2B campaigns?

Our B2B clients use Christmas branded games in a number of ways, from replacing traditional cards or e-cards to raising money for charity or simply having a bit of fun with partners and suppliers. The digital advent calendar is a great way to keep them coming back each day to play!

Check out some examples of B2B online calendars used together with our branded games.

Can I share the online advent calendar on social media?

You sure can! The online advent calendar has its own URL that you can easily share on social media. The social sharing options in our branded games also make it easy for your players to share the game themselves (not available with the Budget or Essential ready-to-go packages).

For more ideas, check out our blog on social media advent calendar examples.

Learn more

Free ebook

Game Time! Your Guide to Christmas Game Success

Getting started can be a little overwhelming, so we've put together this handy guide featuring everything you need to know, including budgets, tips and real life results.

Get your copy

Game Time! Christmas Branded Games Ebook

Christmas Marketing Ideas for a Festive Campaign (2023)

12 Days of Christmas Marketing: How to Deliver a Winning Campaign

How to Use a Digital Advent Calendar

"The delivery was perfect. It was a stable solution that ran smoothly throughout the duration of the campaign. Peek & Poke showed great interest in the campaign as it progressed and I definitely would recommend them to someone who is looking for a game!"

Let's talk advent calendar campaigns

If you have a question or would like more information about advent calendars or Christmas games then send us a message and we'll be in touch soon.

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