How do digital advent calendars work?
We want our clients to succeed – so we’re here to help you reach your goals. We’ll only recommend what we think is suitable for you, based on your budget and campaign objectives.
To help you smash those Christmas campaign targets, once you get in touch we’ll ask you a few questions about your campaign, your audience, and what you want to achieve.
1. Choose a game
We have a selection of
Christmas-themed games to choose from. You can either opt for a ready-to-go version (great for smaller budgets and/or a quick turnaround), or you can customise a game to match your branding and campaign.
Examples of customisations include game re-colouring, custom characters, in-game collectibles, spot prizes based on in-game achievements, and unlockable discount or voucher codes sent out via automated emails.
It all depends on what you want to achieve and who you’re targeting – we’ll be happy to advise on what might work best for you based on your budget and specific campaign requirements.
Based on your campaign budget, we can help you devise a prize plan. Big prizes always draw in the crowds, mixed in with smaller product discounts or vouchers if you’re also looking to generate some sales.
Each day, a new virtual calendar door will automatically open and reveal the daily prize. Your audience will need to play your branded game to enter and be in with a chance to win!
We always advise that you offer a free prize draw every day from your pool of leaderboard entrants, rather than a top spot prize. It makes things fairer and deters those
cheating cheaters vying for a top spot! 3. Calendar setup
ready-to-go games, you’ll be able to select the ‘Calendar’ option when purchasing your game. Once your order is confirmed, we’ll send you detailed instructions on how to set up your digital advent calendar so that the doors open automatically to reveal prizes each day. You can also learn more about how to use a digital advent calendar over on the blog.
For Premium games or
Tailored projects, we’ll take care of all the setup for you! Depending on your budget, we can also create a fully branded advent calendar page to match your wider campaign. 4. Ready to launch!
Once you’ve tested and approved your game and interactive advent calendar, you’re ready to share with your audience! Make sure you have a plan to promote it and communicate regularly with players about the prize winners and competition updates.
For more useful insights into how a branded game and digital advent calendar can work for you, check out our
case studies and blog or get in touch today and we’ll be happy to chat!
Get in touch!