Euro 2024 Marketing Ideas: 7 Ways to Make Your Brand Stand Out

Posted by Alistair on 05.04.2024

Euro 2024 Championship Marketing Ideas Blog Header

As summer approaches and football fans start to get excited about Euro 2024, we’re exploring the marketing ideas that will help your brand to stand out during this year’s tournament!

When and where are the Euros this year?

The 2024 UEFA European Football Championship – also known as UEFA Euro 2024 (or simply ‘the Euros’ to most of us) – is scheduled to take place in Germany from 14 June to 14 July. The competition will feature 24 men’s national teams from UEFA’s member associations, with matches played across ten host cities and the final taking place at the Olympiastadion in Berlin.

Catching the football fever

For many brands, tournaments like Euro 2024 present a great opportunity to run a football-themed campaign and get behind their respective national teams during the summer months. And while the economic boost to pubs and other venues is what tends to grab the headlines, it’s something that businesses of all shapes and sizes can get in on.

So, what are some fun ways they might go about it? 👀👇

1. Use a football-themed online game

Branded online games are a simple and cost-effective way to get started in the world of gamification marketing. By adding your branding and messaging to an existing white-label football game, you can then use it to run a fun prize competition for a fraction of the budget you’d need to build a game from scratch.

Whether you go for something like a Soccer Skill Shot or Football Rooftop Runner, digital games work for a number of marketing use cases – from engaging B2B clients and suppliers to rewarding staff or deploying discount codes for customers!

This year, you can use code EURO2024 at the checkout to get 15% off any of our ready-to-go football games!

Football Rooftop Runner Game Menu Screen

3. Offer discounts

Depending on your business and industry, you may want to offer discounts on products or services that are connected to the tournament. For example, pubs and restaurants could offer discounted food and drink items to promote certain games or give away freebies for every match their home nation wins.

For brick-and-mortar businesses, competitions like Euro 2024 are a fantastic opportunity to increase footfall and win repeat business from customers looking for great deals!

4. Provide themed food and drink

Whether it’s for co-workers in the office or customers of a hospitality business, major sporting tournaments are always a great excuse to fly the flag for international cuisines and beverages.

This year’s event is taking place in Germany, so what better way to get involved than by offering the likes of currywurst, sauerkraut, spätzle, schnitzel, or pretzels? Let’s not forget – it’s also the perfect opportunity to sample a few of the country’s finest beers! 🍻

5. Support a good cause

Does your business usually get involved in raising money for charity and/or giving back to the local community? Major events like the Euros are great for bringing people together to support a good cause – especially when the fundraising includes a fun competition element such as an online game.

Take construction enabling works firm Rhodar, for example, who used a football-themed game to engage employees and boost CSR during the 2022 FIFA World Cup. At the end of their competition, they drew winners from the leaderboard who then chose the charities to receive prize donations from the company!

"The game set-up is simple and straightforward, and the team are always on hand to provide responsive, expert help if needed. The games are always highly anticipated each year, and it’s very easy to see why!”

Eleanor Haley, Marketing Co-ordinator, Rhodar

6. Lean into a football theme at events

If you’re exhibiting at an event around the same time as the Euros this summer, it’s a great opportunity to weave a footballing theme into your stand design or the freebies that you’ll be giving away to visitors.

For something that’ll really make you stand out from the crowd, consider a trade show game with a footballing theme. Not only will the game help to drive footfall and spark conversations at your booth – you’ll be tapping into the football fever and boosting brand engagement by aligning your brand with the beautiful game just as everyone else is talking about it!

7. Create football-themed products

Does your business sell products that would lend themselves to a football-themed makeover? Offer these products for a limited time before and during the Euros – they might even end up as collector’s items if your team goes on to lift the trophy! 😉

And that’s a wrap for now – we hope you have a great Euros campaign! ⚽

Budget-friendly games

Here at Peek & Poke, we’ve invested thousands of hours into building games that help you to create meaningful connections with your audience while delivering on your marketing objectives. Designed with player engagement in mind, they’re a great way to keep people coming back and interacting with your brand.

If you have any questions or would like to learn more about how a game can work for your brand and campaign, feel free to get in touch and our team (Cari and Leanne) will be happy to discuss it with you!

Book a discovery call

Campaign recipe

Want to see an example of how to run a month-long Euros game campaign, with weekly voucher prizes, all for under £1k?

Join Ellie Stone, Marketing Manager at Make It Right Solutions, as she plans a budget-friendly online competition with a football theme to re-engage an inactive newsletter audience of B2B customers, prospects, and suppliers!

Go to campaign recipe

Digital football games

Ready for you to customise!

Explore our collection of ready-to-go football games – a quick and easy way to show your fun side and make your brand stand out during the Euros this summer!

Try the demos

Soccer Skill Shot Gameplay Hitting Targets

Case Study: Rhodar Soccer Skill Shot

27 Reasons to Use Branded Games in Your Marketing

9 Ways to Make the Most of Your Game Campaign

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