Retention & loyalty

Creating connections with games

Acquiring new customers can cost up to 25 times more than keeping current ones. That’s why so many brands and businesses are investing heavily in their customer service and retention activities.

Creating simple points-based rewards and loyalty cards just isn’t enough to compete in an ever-growing market with attention-poor audiences.

It’s time to create real emotional connections with customers to harness loyalty and build positive brand sentiment.

Branded games are the perfect tool to help. 👇

💗 People love to play

Games are powerful engagement tools. They’re proven crowd-pleasers, tapping into the human motivation to compete, win, and be rewarded, keeping people coming back for more.

Our games have been built with a player-first approach. We’ve built games that people want to play and have spent thousands of hours developing and refining them, so you don’t have to. With an average engagement time of 15 minutes per player, the proof is in the playing.

"The game delivered really great results for us, with fantastic engagement and a 60% opt-in rate."

🎮 Inspire loyalty

Your very own branded game can be the perfect reward for your loyalty programme members. An interactive, fun piece of content that can add an extra reason to sign up or stay involved.

Games are entertaining in their own right but coupled with a competition to win prizes is great motivation to download an app or sign up for a members scheme.

Here’s some inspiration to spark some ideas for your next campaign…

🎁 Competition leaderboard

Leaderboards go hand in hand with games. Add a big free prize draw to win some vouchers or branded merch and you’re on to a winner! Players need to submit their score to be entered into the free prize draw, meaning first-party data collection for you.

🏅 Instant win

Add special in-game collectibles to your game for on-the-spot prizes. This recognisable mechanic is designed to reward players instantly and is the perfect addition for partnership programmes or if you have a variety of prizes to give away.

💫 Discount codes

Those who sign up to your loyalty programmes get special offers and games to play! Players who submit their score to the leaderboard receive a discount code to shop.

🪙 Play for points

Directly link gameplay with points-based rewards. The more games played, the more points earned! These points could be directly added directly to your systems via an API. 💪

Book a discovery call

Find out how games can support your loyalty and retention programmes on a 20 minute chat with one of our team.

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"We saw a significant amount of revenue generated via the offers attached to the game – a new company record in terms of ROI!"

Success stories

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More use cases

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Resources

From the blog

A Guide to Brand Engagement (Strategies + Examples)

Join us as we dive into the world of brand engagement and customer engagement, with a detailed guide on strategies and examples to help you raise your engagement game!

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