About Peek & Poke

Who is Peek & Poke?

Peek & Poke helps brands drive real marketing results through browser-based games that people actually want to play.

We specialise in white-label branded games for marketing and engagement, helping brands use interactive games as a practical, scalable way to capture attention, engage audiences, collect valuable zero-party data, and deliver meaningful outcomes.

There are plenty of ways to add games or gamification into marketing, from simple off-the-shelf widgets to fully bespoke game development. Peek & Poke sits deliberately between those two extremes.

On one side are bespoke game studios, where projects are complex, costly, and often built as one-off entertainment products. On the other are lightweight gamification tools that prioritise speed over substance, offering shallow mechanics and limited creative control.

Peek & Poke exists in the middle

We don’t build entertainment games for app stores, and we don’t offer generic gamification widgets. Everything we create is designed to support real-world marketing objectives, from audience engagement and lead capture to loyalty, app usage, footfall, and event activation.

Our white-label games are designed to be player-first, because we believe that when a game is genuinely fun to play, both the player and the brand benefit. Players get an enjoyable, rewarding experience, while brands get to engage their audience in a way that’s distinctive, meaningful, and memorable.

What makes Peek & Poke different

Built for marketing outcomes, not novelty

Our games are designed to deliver against real campaign goals, not just interaction for interaction’s sake. Every game exists to support engagement, acquisition, retention, or data capture.

Proven mechanics, not untested ideas

We work from a library of tried-and-tested games with a proven track record of strong engagement. This reduces risk, speeds up delivery, and ensures the experience is genuinely enjoyable for players.

New Branded Games and Service Upgrades 2024 Announcement Blog Feature

Player-first, brand-smart by design

We believe the best branded games put the player experience first. Branding, messaging, and calls to action are woven into gameplay in ways that enhance enjoyment rather than interrupt it.

Discover employee engagement ideas and games that drive participation

Custom impact without bespoke complexity

Because we don’t start from scratch every time, brands get the polish and impact of a custom game experience, without the timelines, costs, or uncertainty of full bespoke development.

Budget Planning and Briefs for Branded Games

Partners, not just a platform

Peek & Poke works closely with marketing teams to shape the right approach for each campaign, offering guidance on mechanics, incentives, and how gameplay fits into wider marketing strategies.

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Flexible licensing, total transparency

We operate on a clear, straightforward licensing model. No hidden costs. No surprises. Just games that work.

Reasons to Use Branded Games in Marketing Strategy Feature

Our approach

Every Peek & Poke game is built to balance fun with performance. Whether it’s a rapid-deploy game for a trade show or a fully tailored activation for a global brand, we design player-first experiences that support real marketing objectives.

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Our story

We’ve been building branded games since 2006. From the early days of Flash to today’s HTML5 frameworks and scalable white-label game solutions, our focus has stayed the same: create games people genuinely want to play and that brands can rely on to deliver results.

Meet the team

We’re a small but mighty team of designers, developers, and marketing thinkers who believe great gameplay drives real engagement. Get to know the people behind the pixels, and find out who really has the best zombie apocalypse plan.

Get to know us

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