The power of games in marketing
Branded games have the potential to drive record-breaking results when used tactfully within marketing campaigns. Helping you cut through the noise, games draw attention, engage your customers and forge lasting connections.
Yes, games are powerful engagement tools that can set you apart from the competition, but there are many ways to utilise games based on what you want to achieve. Here’s a few top-level ways a branded game can help you achieve marketing success:
Cut through the digital noise
As content creation becomes an ever-growing focus within digital marketing strategy, it can be difficult to cut through the noise. Make sure your brand stands out with engaging, entertaining and interactive content. A branded game is a proven crowd-pleaser.
Grow your subscribers
No matter what B2B industry your business is in. Brands using games will often run a competition with a high score leaderboard, meaning players need to submit their details. Not only is this a great lead capture tool but it allows players to opt-in for future promotions too, something they are much more likely to do if they’ve had an enjoyable, entertaining experience.
Promote your products and services
Using a game is a great way to subtly incorporate your brand messaging and products. It could feature in-game advertising on billboards within the game world, include your products as in-game collectible items, or offer your product or service as a free prize draw for players.
Incentivise participation with friendly competition
Instant gratification is key – people don’t always want to wait for a prize draw. A sure way to boost engagement is with leaderboards and instant win promotions. This could be voucher codes for those who achieve a particular score or special prizes for picking up a certain item in game. There’s a much stronger incentive for people to participate if they know they could win an instant prize.
Stand out from the crowd at events
Digital games are proven crowd pleasers, driving footfall to your booth or stand and boosting engagement with delegates. Designed with the player in mind, our trade show games offer an engaging, interactive and playful experience that’s sure catch everyone’s attention!