Whether it’s 12 days, 24 days, or any other number of days you choose, the countdown format is a tried-and-tested way to build extra fun and momentum into your Christmas marketing campaign.
If you’ve already decided to use a branded game this festive season, why not double up on the engagement with a countdown calendar to bring players back day after day?
Gamify your festive countdown
Everyone’s doing the 12 days of Christmas thing, so you know it must work from a marketing perspective. But you want to stand out from the crowd, right?
There’s no boring picture of the day here. Yawn. 🥱
With our digital advent calendar , you’ll have yourself an interactive landing page with daily doors that open to reveal prizes and a link to your game. Simply put, it’s a wonderful way to boost engagement and keep people coming back to play for the chance to win!
Christmas countdown ideas for B2B brands
Wondering how this online game and calendar thingummyjig will help to support your festive marketing goals? Here are a few ideas for our B2B friends… 👇
Supercharge newsletter engagement
Got a mailing list full of subscribers you’d like to engage with in the lead-up to Christmas? Games and daily prizes are ideal for nurturing leads and connecting with those contacts.
By releasing a new prize each day, your subscribers are encouraged to keep coming back for more! They’ll have to play your game and submit their score each time they want to be in with a chance of winning the daily prize.
The best bit? By sending out regular emails to announce prize winners, you can re-engage players and remind them about the ongoing competition!
Celebrate with employees
Nothing like a little festive competition among colleagues, right?
A festive countdown calendar is a fun way to build up to Christmas in the workplace, with staff and business partners encouraged to play against each other for prizes. It’s a virtual office party that gets everyone involved, from remote teams and flexible workers to those who spend their days out and about or on the road!
In terms of prizes, there are many different directions you could go in. Will it be vouchers for a local restaurant or special food hampers to take home? Maybe you’d like to make charitable donations on behalf of winners drawn from the leaderboard? If HR are feeling particularly generous, you could consider duvet days or additional annual leave?
Boost CSR
If your organisation is planning any fundraising or charity events during the festive season, consider adding an online game into the mix.
We have several B2B clients who like to gamify their annual CSR activity, with employees and customers getting involved in a way that’s interactive and fun. Prize ideas include making donations for every player that achieves a certain score, or asking winners to choose a charity for larger donations to be made on their behalf.
Count down to a special occasion
Planning to launch a new product or service? Maybe there’s a special occasion you’re looking to celebrate?
If you’re wanting to build up excitement over the course of several days or weeks, the combination of a branded game and advent calendar is sure to create a buzz. You can show your fun side, get people involved, and let everyone know that the countdown is on!
Want to learn more?
Discover more ideas for B2B Christmas game campaigns . Or if you’re ready to chat, book your free discovery call with the team today to start your festive journey.
Christmas countdown ideas for B2C brands
The calendar also offers up a fun format for retail, hospitality, and ecommerce brands… 👇
Increase brand engagement
In a world where consumers are bombarded with seemingly endless options, engagement with your brand could be what helps you stand out from the crowd. A branded game and calendar with 12 days of prizes is a great way to show your fun side while forging deeper connections with the people who love what you do.
If you can achieve high levels of brand engagement, it’s likely to have positive knock-on effects for your business. Think increased customer loyalty, improved customer retention, and the ability to positively influence purchase intentions.
Build customer loyalty
Speaking of customer loyalty, what better way to boost this than with a Christmas countdown game competition? You can reward players with special discount codes, vouchers, or giveaways to show them some love and keep them close to your brand.
As many businesses know, it’s often easier to retain existing customers than to go out and acquire new ones. Small investments in fun and engaging marketing campaigns can pay for themselves several times over in the long run!
Stay front of mind
By using a countdown calendar across multiple days or weeks, you’ll encourage positive and recurring interactions with your brand during a busy spending period. Your logo and messaging will feature prominently in the branded game and calendar landing page, which itself is easy to share with others across various online platforms.
You’ll boost brand awareness, create a buzz, stand out from competitors, and stay fresh in the minds of customers when it matters most!
Drive footfall
If you have brick-and-mortar premises and want to get more people through the door, a Christmas game and calendar combo will allow you to share prizes such as daily voucher codes and freebies to be claimed in-store by a certain date.
Whether it be retail or hospitality, it’s a fun way to combine the digital and physical worlds to give your business a boost at the most wonderful time of the year!
Want to learn more?
Discover more ideas for B2C Christmas game campaigns . If you have an idea for a campaign or question about how it works, book your free discovery call with one of our experts today. We love to talk all things Christmas!
