Gamify Your Christmas Countdown Campaign

Super engaging festive countdown campaigns🎄

Everyone’s doing a 12 days of Christmas promo – because it works. But if you want to actually stand out, ditch the boring daily image. 🥱

Instead, pair a festive game with a digital advent calendar. It’s a powerful combo and a wonderful way to boost engagement and keep people coming back for more chances to win.

Whether it’s 12, 24, or any number of days, a countdown calendar builds excitement, momentum, and magic into your Christmas campaign. Below we explore four festive countdown ideas for B2C and B2B brands.

Four festive countdown campaign ideas for our B2B friends

Supercharge newsletter engagement 🚀
Celebrate with employees 🥳
Boost CSR 🥰
Count down to a special occasion 🎄

👉 See the ideas

Four countdown ideas for our B2C marketing colleagues

Increase brand engagement 📈
Build customer loyalty 🥰
Stay front of mind 💡
Drive footfall 😊

👉 See the ideas

"I wouldn't want to risk a project like this with anyone else. The stakes were high and it required something special to raise awareness for the Christmas period ahead."

Four Christmas countdown campaign ideas for B2B brands

Wondering how this online game and calendar will help to support your festive marketing goals? Here are a few ideas for our B2B friends… 👇

1. Supercharge newsletter engagement

Got a mailing list full of subscribers you’d like to engage with in the lead-up to Christmas? Games and daily prizes are ideal for nurturing leads and connecting with those contacts.

By releasing a new prize each day, your subscribers are encouraged to keep coming back for more! They’ll have to play your game and submit their score each time they want to be in with a chance of winning the daily prize.

The best bit? By sending out regular emails to announce prize winners, you can re-engage players and remind them about the ongoing competition!

2. Celebrate with employees

Nothing like a little festive competition among colleagues, right?

A festive countdown calendar is a fun way to build up to Christmas in the workplace, with staff and business partners encouraged to play against each other for prizes. It’s a virtual office party that gets everyone involved, from remote teams and flexible workers to those who spend their days out and about or on the road!

In terms of prizes, there are many different directions you could go in. Will it be vouchers for a local restaurant or special food hampers to take home? Maybe you’d like to make charitable donations on behalf of winners drawn from the leaderboard? If HR are feeling particularly generous, you could consider duvet days or additional annual leave!

3. Boost CSR

If your organisation is planning any fundraising or charity events during the festive season, consider adding an online game into the mix.

We have several B2B clients who like to gamify their annual CSR activity, with employees and customers getting involved in a way that’s interactive and fun. Prize ideas include making donations for every player that achieves a certain score, or asking winners to choose a charity for larger donations to be made on their behalf.

4. Countdown to a special occasion

Planning to launch a new product or service? Maybe there’s a special occasion you’re looking to celebrate?

If you’re wanting to build up excitement over the course of several days or weeks, the combination of a branded game and advent calendar is sure to create a buzz. You can show your fun side, get people involved, and let everyone know that the countdown is on!

Got that festive feeling?

If your brain’s buzzing with ideas, why not have a quick chat with one of our friendly elves? Book a call today and let’s cook up a cracker of a campaign together.

12 Christmas Game Campaign Ideas for B2B Brands

Want to know more?

Festive plans looking a bit… same old? This free guide provides you with 12 ideas for using a digital game to deliver a B2B Christmas campaign that’s fun, engaging, and unforgettable!

Get the guide!

"We wanted to create an engaging game that our clients would enjoy playing. What [Peek & Poke] came up with hit just the right spot."

Four Christmas countdown campaign ideas for B2C brands

The digital advent calendar also offers up a fun format for retail, hospitality, and ecommerce brands to engage with customers and distribute prizes, voucher codes and more! 👇

1. Increase brand engagement

In a world where consumers are bombarded with seemingly endless options, engagement with your brand could be what helps you stand out from the crowd. A branded game and calendar with 12 days of prizes is a great way to show your fun side while forging deeper connections with the people who love what you do.

If you can achieve high levels of brand engagement, it’s likely to have positive knock-on effects for your business. Think increased customer loyalty, improved customer retention, and the ability to positively influence purchase intentions.

2. Build customer loyalty

Speaking of customer loyalty, what better way to boost this than with a Christmas countdown game competition? You can reward players with special discount codes, vouchers, or giveaways to show them some love and keep them close to your brand.

As many businesses know, it’s often easier to retain existing customers than to go out and acquire new ones. Small investments in fun and engaging marketing campaigns can pay for themselves several times over in the long run!

3. Stay front of mind

By using a countdown calendar across multiple days or weeks, you’ll encourage positive and recurring interactions with your brand during a busy spending period. Your logo and messaging will feature prominently in the branded game and calendar landing page, which itself is easy to share with others across various online platforms.

You’ll boost brand awareness, create a buzz, stand out from competitors, and stay fresh in the minds of customers when it matters most!

4. Drive footfall

If you have brick-and-mortar premises and want to get more people through the door, a Christmas game and calendar combo will allow you to share prizes such as daily voucher codes and freebies to be claimed in-store by a certain date.

Whether it be retail or hospitality, it’s a fun way to combine the digital and physical worlds to give your business a boost at the most wonderful time of the year!

Think we’ve unwrapped a good idea?

Book a call and one of our cheerful elves will help you turn that festive spark into a full-blown snowstorm of engagement. We’re ready when you are!

Get 12 Christmas Game Campaign Ideas For B2C Brands

Whether you’re looking to reward loyal fans, grow your email list, or increase conversions, a well-timed seasonal game campaign can deliver sensational results.

In this free guide, we cover:

Why games should be on the marketing list
12 festive game campaign ideas for B2C brands to engage customers
How to plan your festive game campaign

Get the guide!

Ready to Play?

Looking for a fun and interactive game to use in your seasonal marketing campaign?

Explore our collection of festive games – perfect for your next seasonal marketing campaign.

See the games!

Christmas Game Campaign Ideas for B2B Brands

Christmas Game Campaign Ideas For B2C Brands

Digital Advent Calendar

⭐ Have we sparked an idea?

If we’ve sparked an idea and you want to talk it through with us then book a call today. One of our friendly elves will be in touch to talk things through and answer your questions.

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