A festive game is a fun and memorable way to thank clients and end users – and to show off your brand’s playful side. Instead of sending a traditional card, give them a digital experience they’ll actually engage with and remember.

By encouraging recipients to share it across their teams, you’ll extend your reach beyond existing contacts and spark conversations across the business. It’s a smart way to boost brand awareness within client organisations, while also capturing valuable new contact data for future campaigns.

Games transport us into new worlds where we get to play, compete, and enjoy ourselves – and that’s something every audience can connect with. For B2B brands, a festive game is a great way to show personality, break from the corporate norm, and build stronger emotional connections with clients, partners, and teams.

Whether you use it instead of a Christmas e-card or as part of a prize competition to thank staff and suppliers, it’s a refreshing way to engage people at the end of the year. You’ll be in good company, too – our clients include insurance brokers, financial institutions, construction firms, and energy providers who all use games to add a little festive sparkle to their brand.

When teams are spread across different locations, keeping that sense of togetherness can be tricky – especially during the festive season. A branded Christmas game or digital advent calendar is a brilliant way to bring everyone together for a bit of light-hearted fun. Think of it as a virtual office party that everyone can attend, no matter where they’re working.

You could reward top players with prizes like restaurant vouchers, weekend getaways, extra days off, or even charity donations made on their behalf. It’s a festive way to thank your people, strengthen team spirit, and end the year on a high note.

If your email engagement has dipped, a festive game is a fantastic way to re-energise your mailing list and reconnect with contacts in a fun, interactive way. Instead of another standard newsletter, give subscribers something they’ll want to click through to – and talk about.

Running a competition with daily prizes encourages players to return day after day, building momentum throughout the campaign. You can also announce winners via email to keep the buzz going and drive repeat visits – turning your seasonal campaign into an engagement engine for the whole month.

Whatever your campaign goal, a festive game can help you reach new audiences and expand your database in a natural, engaging way. By encouraging partners, suppliers, and existing clients to share your game, you’ll extend its organic reach and bring fresh contacts into your network.

To be in with a chance of winning, new players simply submit their scores to the leaderboard – giving you access to valuable, GDPR-compliant data in the process. It’s a light-touch, zero-pressure way to capture first-party insights while giving participants a genuine reason to get involved.

If you’re planning to give back this festive season, why not turn your CSR activity into something interactive and engaging? A branded game can help you raise awareness for your chosen cause while bringing clients, partners, and employees along for the ride.

You could donate a set amount to charity for every player who hits a target score, or let winners choose where larger donations go – a great way to involve your audience in doing good together. It’s a fun, feel-good initiative that builds community spirit and shows your brand’s values in action.