Games take us into other worlds where we get to play and allow ourselves to be entertained. For B2B companies, they’re wonderful for showing some personality and connecting with others in a way that’s fun and light-hearted.

Whether you use a game in place of Christmas e-cards or to run a prize competition to thank staff and suppliers, you’ll be in good company – our regular clients include insurance brokers, financial institutions, construction firms, and energy brokers, to name a few.

Go on, show it!

If you have remote teams or lots of staff working from home, it can be difficult to foster a sense of community among employees. You could use a Christmas game and digital advent calendar to create a festive campaign with a difference – a virtual office party that everyone can attend!

Prize ideas for staff include restaurant vouchers, weekend mini-breaks, extra days of annual leave, duvet days, or charity donations made on their behalf (more on that below).

Let’s celebrate!

Games are a great way to nurture leads and connect with contacts on your mailing list – especially if engagement is down and you want a fun way to remind them about all the wonderful things your business is up to.

A competition format with daily prizes will encourage players to come back again and again each day. What’s more, you can use daily prize winner announcements to your mailing list as a way to remind them about the game – a win-win for re-engagement!

Engage that list!

Whatever the underlying objective of your B2B game campaign, you can encourage partners and suppliers to spread the joy far and wide and extend its organic reach.

For any new players to be in with a chance of winning a prize, they’ll need to submit their scores to the leaderboard. The functionality built into our games ensures that any new marketing data captured at this stage is done so in a way that’s fully GDPR-compliant.

Go get it!

Perhaps you have plans to contribute to a good cause or the wider community this festive season? When you gamify your corporate social responsibility (CSR) activity, you can get your audience involved in a way that’s interactive and fun.

Ideas from our past clients include donating a certain amount to charity for every player who achieved a certain score in the game, or letting competition winners pick the charities that larger donations are made to.

Let’s boost!

At trade shows and events, branded games are a secret weapon to help you pull in a crowd, spark conversations, and make sure the leads you’re collecting are GDPR-compliant.

Our games are compatible with a range of devices, offering up interactive experiences that help you cut through the noise on a busy trade show floor. What’s more, you’ll have an easy conversation-starter when reaching out to leads after the event. Win-win!

Incoooming!

We hope the ideas above have helped to show how a branded game could sit at the heart of your B2B Christmas marketing campaign.

If you’ve got any questions or want to learn more, book a free discovery call with our team today – we’d love to chat and help you out!

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