1. Drive Loyalty & Repeat Engagement

Reward returning customers with gamified advent calendars or daily challenges that deliver exclusive prizes, codes, or experiences – all aligned with your brand and campaign messaging.

Christmas Match-3 Gameplay

2. Activate Campaigns Across Channels

Boost engagement across email, social, in-store, and app environments. Our clients consistently see spikes in gameplay each time they trigger a campaign email or social post – turning passive opens into active interactions.

Quidco Digital Advent Calendar Campaign by Peek & Poke

3. Showcase & Launch Products with Impact

Countdown calendars and interactive reveals help spotlight seasonal ranges and limited-time offers – driving awareness and urgency at key buying moments.

Each campaign type can be tailored to your goals, channels, and compliance needs – all supported by our in-house design, marketing, and development teams.

Example of Digital Advent Calendar with Branded Games

4. Drive In-Store or In-Venue Visits

Use a festive game and countdown calendar to bridge digital and physical experiences – releasing exclusive voucher codes, freebies, or rewards that can only be redeemed in-store or on-site.

For hospitality and retail brands, this approach turns gameplay into footfall – creating reasons to visit, purchase, and share. Clients have successfully used this format to distribute limited-edition menu items, free drinks, or voucher-based incentives tied to specific dates.

Hospitality Branded Game Festive Menu Promotion

5. Strengthen Brand Partnerships

Collaborating with sponsors or partner brands? Games offer a premium space for co-branding and prize promotion without compromising the customer experience.

Every game environment can include partner logos, prize imagery, and messaging – a powerful way to highlight collaborations, reward loyalty across brands, and deliver commercial value alongside engagement.

Quidco Halloween Branded Game Campaign Sponsor Example

6. Stay Front of Mind During Peak Season

During the busiest retail period of the year, standing out matters. A branded game keeps your audience engaged beyond the ad impression – delivering recurring touchpoints that build familiarity and positive sentiment.

Because games are easy to share on social channels, they also fuel organic reach – helping you stay visible just as consumer attention becomes most competitive.

DFDS Christmas Branded Game Screenshot 2

7. Extend Beyond Christmas

Gamified engagement doesn’t end when the holidays do. The same mechanics can power campaigns for Black Friday, Cyber Monday, New Year, and even January clearance events.

By refreshing creative assets or prize structures, you can repurpose successful formats for multiple seasonal touchpoints – keeping engagement high all year round.

Quidco Black Friday Match-3 Game Menu

“The engagement was incredible. We’ve never seen numbers like that before! 15% of people played it over 50 times, which is just amazing."

Christmas Game Campaign Ebook for Consumer Brands

Get 12 Christmas Game Campaign Ideas For Consumer Brands

Whether you’re looking to reward loyal fans, grow your email list, or increase conversions, a well-timed seasonal game campaign can deliver sensational results.

In this free guide, we cover:

  • Why games should be on the marketing list
  • 12 festive game campaign ideas for consumer brands to engage customers
  • How to plan your festive game campaign

"We are thrilled with the success of the game. DFDS is becoming synonymous with online games, as long as they keep delivering, we’ll keep making them."

Carvery vs. Cake Game Character Select Screen
Farmhouse Inns Game Instructions
Farmhouse Inns Gameplay
Farmhouse Inns Game Cake Display
Small Running Characters with Human Silhouettes in Foreground
Carvery vs. Cake Branded Game Score Submission Screen

"We’ve had a lot of positive feedback from brands and members so we’re really happy with how those have performed. The sponsors for the Black Friday Match-3 saw an increase across all metrics we were tracking!"

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"The final product exceeded our expectations. Our branding tied in so well with the game and the character design ended up being incredible. The game surpassed our expectations as it was shared without the spend and how it should be – organically!"

🤙 Book your discovery call

Let’s plan your next high-impact Christmas campaign. Book a discovery call with our team to see how branded game campaigns can power engagement and ROI this holiday season.