We are thrilled with the success of the game. DFDS is becoming synonymous with online games, as long as they keep delivering, we’ll keep making them.
Seven festive campaign ideas for B2C brands
1. Reward customer loyalty
If you’re looking to reward customers and keep them coming back for more, try using a game and advent calendar combo to share daily prizes in the form of voucher codes and special discounts.
By adding your brand logo and messaging to the game, you’ll create an engaging festive campaign to share across digital platforms while also promoting it to customers at physical locations such as stores or hospitality venues.
2. Increase email engagement
Games are a great way to boost your email newsletter engagement – our clients regularly see spikes in gameplay each time they send an email to their database.
By combining your Christmas game with a prize giveaway competition, you’ll keep your audience interested and build momentum throughout the duration of your campaign. You could even bundle up multiple games and cycle through them for an extra engagement boost!
3. Promote or launch products
The digital advent calendars available with our Christmas games provide a great way to showcase products and count down in style to a new launch!
If you already have Christmas products or ranges to promote, these would be ideal for the daily prize doors in the lead-up to the big event. If you’re offering limited-time discounts, the doors create timeframes and incentives to drive purchases before it’s too late!
4. Encourage in-venue visits
Got a brick-and-mortar business where you’d like to increase footfall or get more bums on seats? A festive game and countdown calendar would allow you to release voucher codes and freebies to be claimed in-venue by a certain date.
In the past, our clients in the hospitality industry have seen success with this type of campaign by giving away a set number of free meals, desserts, and vouchers for free drinks!
5. Boost brand partnerships
Got a sponsor or brand partner that you like to work with? Games are a fun way to combine commercial opportunities with an experience that’s engaging for your customers.
With our ready-to-go games, you can add your own prize image, logo, and other images inside the game environment – perfect for promoting sponsored prizes or collaborations!
6. Stay front of mind
If your main aim is to stand out from competitors and stay fresh in the minds of customers during the busy festive season then a game could be just the thing.
By encouraging positive and recurring interactions in a format that’s easy to share across social media platforms, digital games are fantastic for boosting brand awareness and creating a buzz online. Done right, your campaign could achieve some serious organic reach just at the time when it matters most!
7. Think outside of Christmas
It doesn’t all have to be about Christmas, you know. There are great opportunities to run similar campaigns for Black Friday, Cyber Monday, New Year, or to get rid of excess stock in the January sales!
Talk to us about your festive campaign ideas!
Hopefully we’ve sparked your imagination and shown you how a branded game can help deliver on your Christmas marketing objectives.
Can’t wait to get started? Simply book a discovery call with our team to discuss your festive campaign ideas – we’d love to talk about your festive campaign plans!
"We’ve had a lot of positive feedback from brands and members so we’re really happy with how those have performed. The sponsors for the Black Friday Match-3 saw an increase across all metrics we were tracking!"
"The final product exceeded our expectations. Our branding tied in so well with the game and the character design ended up being incredible. The game surpassed our expectations as it was shared without the spend and how it should be – organically!"
Book a discovery call
If you’re ready to start talking about your Christmas plans, let us know and we’ll be in touch to arrange the best time for a call!