Gamification for Marketing Campaigns

🎯 Gamification in marketing

Gamification is booming – and it’s more than just a buzzword. At its core, gamification strategy means applying game-thinking and mechanics, like achievement, competition, and rewards, to non-game contexts, from productivity to community building. In marketing, that often shows up in tools like spin-the-wheel promos or scratch cards. These can offer quick wins, but rarely deliver long-term customer engagement or genuine brand connection.

Branded games go deeper. They’re not just campaign add-ons – they’re fully crafted experiences built to capture attention, spark emotion, and drive meaningful action. Whether you’re launching a seasonal promotion, building customer loyalty, or creating an interactive moment at events, branded games can help marketers move beyond clicks – toward real connection.

Whether you’ve got a creative idea, a campaign that needs an extra spark, or just want to explore how branded games could work for your marketing – we’re here to help. Book a call to find out how branded games could supercharge your next campaign.

"The game worked fantastically and we saw some really great results in terms of engagement metrics."

🕹️ Branded game vs. Basic gamification tools

Not sure whether to go all-in on branded games or choose a quick-fix promo? Here’s how they stack up:

	Branded games	Basic gamification tools
Engagement depth	🎮 Rich, interactive (often multi-level) experiences	🎯 One-tap mechanics
Emotional impact	❤️ High – joy, challenge, reward	⚠️ Low – mostly transactional
Brand visibility	🌟 Fully integrated into the experience	🟣 Often limited to logo + colors
Campaign value	📈 Drives loyalty, recall, and shares	🎁 Focused on instant gratification
Customisation	✏️ Built around your goals and audience	🧩 Template-based, minimal flexibility
Replay potential	🔁 High – scores, challenges, competitions	❌ Low – one-and-done
Data collection	📥 Integrated lead gen and insights	⚠️ Often reliant on prize entry only
Best for	🎯 Customer engagement, brand building, loyalty, seasonal campaigns	⚡ Flash promotions, conversion boosts

TL;DR? If you want to surprise and delight your audience, and get results that last beyond a click, branded games are the smart play.

“The engagement was incredible. We’ve never seen numbers like that before! 15% of people played it over 50 times, which is just amazing."

"We found online forums where players were joking about how addicted they were to the game. It’s really encouraging and goes to show that this medium is a great way to keep our audience engaged in a positive way."

"The final product exceeded our expectations. Our branding tied in so well with the game and the character design ended up being incredible. The game surpassed our expectations as it was shared without the spend and how it should be – organically!"

“I think for what we set out to do it exceeded expectations. I think it was a really lovely project. The client was really happy.”

“In terms of creating a piece of content that represented Kwik Fit, and being memorable with it, this was easily the best yet.”

“It exceeded our expectations because we didn’t realise how popular it was actually going to be, and how different it was to other stands!”

"We’ve had a lot of positive feedback from brands and members so we’re really happy with how those have performed. The sponsors for the Black Friday Match-3 saw an increase across all metrics we were tracking!"

"The game has been a great engagement tool and the perfect way to bring our campaign to life."

🧠 Why branded games work

In a world of shrinking attention spans and crowded campaigns, branded games offer marketers a fresh way to stand out and do something different.

Here’s why they work:

📌 Captures attention: Games tap into curiosity and competition – stopping the scroll and drawing people in.

❤️ Creates emotional connection: Win, lose, retry – games trigger real emotion, driving memorability and brand affinity.

🧠 Boosts brand recall: People remember what they play with. A fun, on-brand experience lingers longer than an ad.

🔁 Encourages repeat visits: Leaderboards, scores, and challenges keep users coming back for more.

📈 Converts without pressure: While players are engaged, they’re more open to sharing data or exploring offers – without aggressive popups.

Want to know more? Book a call to find out how branded games could work for you and your brand.

🎮 See a game in action!

Want to see what the fuss is about? Try our Match-3 demo game – just for fun (and inspiration)…

Play this game, or any other demo games, for a chance to win one of 10 monthly prizes, including:

🎁 Peek & Poke branded t-shirts and merch
🛒 Ready-To-Go games from Peek & Poke
🎮 Thumble game vouchers
🎲 Other fun things as announced on Peek & Poke’s email & social channels

Play the game

Client success stories

View case study

"The journey to the last day is always important and the Peek & Poke team continued to be incredibly supportive and caring. Maybe others can develop games – but it’s not just about that."

👋 Book your free discovery call

We’ll help you explore the best game format for your brand, audience, and channels. No hard sell – just ideas, insights, and inspiration. It all starts with a free, no-obligation discovery call.

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