Games for Marketing

We’re Peek & Poke, and we make games for marketing.

It’s our job to help you connect with your audience in a fun, interactive and memorable way.

Curious to learn more? Book a call with our friendly team and we’ll walk you through our games, explore the different customisation options available, and chat through the different ways you could use games in your marketing. Plus, if you already have some fun ideas in mind, we’d love to hear them!

Book a call!

"The delivery was perfect. I definitely would recommend [Peek & Poke] to someone who is looking for a game!"

What are games for marketing?

In today’s digital landscape, capturing and keeping attention is harder than ever. Customers are bombarded with content across almost every channel, making it difficult for even high-budget campaigns to leave a lasting impression. That’s why marketers are turning to games – interactive experiences that deliver real engagement, not just fleeting views.

Inspired by classic video games but built for brands, these digital experiences are designed to both entertain and perform. Picture giving your audience a fun, challenging game – tailored as much or as little to your brand as you like – that also helps you hit your marketing targets.

Compliant with your sector, scalable to your needs, and easy to integrate into ATL, BTL, loyalty, or omnichannel campaigns, branded games help you stand out and make a lasting impression.

Want to see what we’re all about? Take a look at some of our favourite branded game projects in action – just hit play below. 👇

A powerful tool for engagement

Now some might think that games are just a bit of fun, but they can be a powerful tool for capturing and holding players’ attention. Here’s what makes them particularly effective:

🎮 People love to play games
Whether it’s competition, rewards, or just the joy of playing, games keep customers engaged for longer than other types of marketing activity.

🦄 Unique marketing content
Games stand out from the mass of other marketing, easily capturing customers’ attention and help you to stand out from the crowd.

🧠 Memorable brand experiences
Games can have a lasting impression on your audience, making your brand more memorable in a crowded digital landscape.

🥰 Interactive campaigns
With games, marketers can transform otherwise ordinary campaigns into enjoyable experiences where customers can actively engage with the brand.

🔁 Repeat play = repeat engagement
Unlike a static ad or weekly email, customers will return to play again and again, keeping your brand front of mind.

Want to know more about how you could use games in your marketing? Our friendly experts are available for a free, no-obligation chat about how a branded game can work for you, just book a call to get started.

"Good customer service, fantastic game selection, easy to use systems, project management was a dream compared with other companies."

The power of games in marketing

Our games have the potential to drive record-breaking results when used tactfully within marketing campaigns.

Games are a unique way to cut through the digital noise, capturing customer attention and boosting engagement. But best of all they help brands to forge lasting and memorable connections with the people that matter to them, their customers.

✅ Build genuine connections through play
✅ Collect valuable first-party data while respecting privacy guidelines
✅ Create natural viral loops when players share achievements and challenge friends
✅ Deliver measurable engagement metrics
✅ Create lasting brand affinity that persists long after the game ends

Learn more about how other brands have used branded games in their marketing campaigns below. 👇

View case study

"The game was a fun way to engage with our audience on social media and encourage marketing sign-ups! Plus, we couldn’t believe how addictive the game was!"

How it works

It’s our job to help you connect with your audience in a fun, interactive and memorable way. But what does the process look like?

Step 1) Book your discovery call

Want to know more about customisable branded games and how they could work for you? Book your free, no-obligation discovery call with Cari or Leanne to discuss how a branded game could work for you and your business.

Step 2) Choose your game and level of customisation

With 12 distinct game types and over 30 options to choose from, there’s bound to be one that’s a perfect fit for you. We offer various levels of customisation, from simply adding a logo (ready-to-go games) to full environment re-skins (tailored games). Our team can help you choose the right game and customisation options based on your objectives and budget. We take pride in working closely with our clients to understand what they are trying to achieve and who they are trying to reach before advising which games can help them reach their goals.

Step 3) Set up the game

Whether we set the game up or you do it yourself will depend on the customisation route you choose. Ready-to-go games are our DIY option and come with a game editor which you use to set the game up yourself. Our tailored games are designed and customised to your brand, so we’ll do all of the design and setup work for you!

Step 4) Share with your audience

We’ll host the game for you on a secure personalised URL, or on a subdomain of your current website. All that’s left to do is kick off your campaign and share the game! Your branded game can be linked to from your website or app, as well as shared on your social channels, newsletter, or even at an event or tradeshow.

Ready to get started? Simply book a call with our friendly team! We’ll walk you through our games, explore the different customisation options, and chat through the different ways you could use games in your marketing. Plus, if you already have some fun ideas in mind, we’d love to hear them!

"We would definitely recommend Peek & Poke as on the one hand, they are very professional and efficient and on the other hand, they offer a great product, which supported our campaign to achieve its objectives."

Ready to get started?

The best way to start a project is to book a discovery call with our team. We’ll guide you through the different customisation options and ideas for using a game in a campaign, and of course we’ll be happy to chat through any fun concepts you’ve already got in your head!

There’s no rigid structure to our calls and no obligation to proceed with a project. We’ll simply listen to your ideas and questions, providing you with more information about the different games and customisation options that may be suitable for both your campaign objectives and target audience.

Book my call

"We really can’t recommend Peek & Poke enough for anyone looking for an engaging branded game. The team were professional and prompt from start to finish, the support available went above all expectations, and the campaign performance was fantastic!"

Book your free no-obligation discovery call

Want to know more about games for marketing and how they could work for you? Book your free, no-obligation discovery call with our friendly team to discuss how you can use branded games to create unforgettable marketing campaigns.

Book a discovery call

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