Games for Marketing

The power of games in marketing

Branded games have the potential to drive record-breaking results when used tactfully within marketing campaigns. Helping you cut through the noise, games draw attention, engage your audience and forge lasting connections.

Yes, games are powerful engagement tools that can set you apart from the competition, but there are many ways to utilise games based on what you want to achieve. Here’s a few top-level ways a branded game can help you achieve marketing success:

Cut through the digital noise 📢

As content creation becomes an ever-growing focus within digital marketing strategy, it can be difficult to cut through the noise. Make sure your brand stands out with engaging, entertaining and interactive content. A branded game is a proven crowd-pleaser.

Incentivise participation with friendly competition 🎁

Instant gratification is key – people don’t always want to wait for a prize draw. A sure way to boost engagement is through instant leaderboards and in-game promotions. This could be voucher codes for those who achieve a certain score or pick up a certain item in game. It’s a much stronger incentive for people to participate if they know they could win an instant prize.

Promote your products and services 🔥

Using a game is a great way to subtly incorporate your brand messaging and products. It could be in-game advertising such as billboards within the game setting, or even including your products as in-game collectible items, or offering your product or service as a free prize draw for players.

Grow your subscribers 🚀

Whether you operate in a B2B or B2C space. Brands using games will often run a competition with a leaderboard, meaning players will need to submit their details. Not only is this a great lead generation tool but will allow players to opt-in for future promotions too, something they are much more likely to do if they have had an enjoyable, entertaining experience.

Want to know more about how you could use games in your marketing? Our friendly experts are available for a free, no-obligation chat about how a branded game can work for you, just book a discovery call to get started.

Book your call

Boost your marketing with custom, branded marketing games. Engage your audience, drive traffic and increase sales using this highly engaging, interactive content format.

"We saw a significant amount of revenue generated via the offers attached to the game – a new company record in terms of ROI!"

Some examples in action:

View case study

Good customer service, fantastic game selection, easy to use systems, project management was a dream compared with other companies.

How much do games for marketing cost?

There’s a common misconception that games are incredibly expensive to develop and roll out. However, whilst the most bespoke games can cost upwards of £30k, there are options to suit all budgets.

Our branded HTML5 games offer the flexibility you need when it comes to your goals and budget. There are different levels of customisation available, from simply adding in a logo, to a full game re-skins. Here’s an indication of what you can get for your budget when it comes to a branded game:

Under £2,000 – Minimal customisation / quick turnaround
£2,000 to £8,000 – Tailored / partially customised
£8,000 to £15,000 – Part to fully customised / few bespoke features
£15,000 to £30,000 – Heavily customised / many bespoke features
£30,000 and upwards – Heavily customised / multiple languages or territories

Interesting in knowing more? Check out our full pricing table.

"The team fully understood my brief and made everything we wanted fit in the budget we gave them! We look forward to working with Peek & Poke again this year!"

Ready-to-go games

Our ready-to-go games are ideal for small and medium-sized businesses looking to dip their toes into the world of branded games.

Discover more

Tailored games

Tailored games are ideal for medium-sized businesses and established brands. We'll work closely with you to create something special that your customers won't forget.

Discover more

Ready to get started with a marketing game?

We’ve invested thousands of hours into our white-label games to ensure they’re built with great gameplay and user experience front of mind. Whether it’s to reward customers at Christmas, delight prospects at events, or engage employees in your organisation, the games help you to deliver a playful experience that your audience will love.

Here’s what you can expect from working with us:

Industry-leading levels of player engagement.
A range of seasonal and industry themes to choose from.
Projects that are delivered reliably, on time, and on budget.
Tried-and-tested games for a fraction of the cost you’d need to build them from scratch.
Top-notch customer service from friendly humans who will provide a helping hand whenever you need it.

Ready to discover how games can work for you and your brand? Book your free discovery call today and our experts will guide you through the process!

Book your discovery call

Want to know more about games for marketing and how they could work for you? Book your free, no-obligation discovery call with Cari or Leanne to discuss how a branded game could work for you and your business.

Book a discovery call

Booking form for landing pages.

Name(Required)

First Last

Email(Required)

Telephone(Required)

Company Name(Required)

Industry(Required)

Annual Turnover(Required)

Your enquiry(Required)

CAPTCHA

"The project exceeded our expectations. We were really impressed by just how well our brand colours and fun, youthful focus came through in the game."

Subscribe to our newsletter

Sign me up!