Games for Marketing

Boost your marketing with custom, branded marketing games. Engage your audience, drive traffic and increase sales using this highly engaging, interactive content format.

Some examples in action:

View case study

The power of games in marketing

Branded games have the potential to drive record-breaking results when used tactfully within marketing campaigns. Helping you cut through the noise, games draw attention, engage your audience and forge lasting connections.

Yes, games are powerful engagement tools that can set you apart from the competition, but there are many ways to utilise games based on what you want to achieve. Here’s a few top-level ways a branded game can help you achieve marketing success:

Cut through the digital noise 📢

As content creation becomes an ever-growing focus within digital marketing strategy, it can be difficult to cut through the noise. Make sure your brand stands out with engaging, entertaining and interactive content. A branded game is a proven crowd-pleaser.

Grow your subscribers 🚀

Whether you operate in a B2B or B2C space. Brands using games will often run a competition with a leaderboard, meaning players will need to submit their details. Not only is this a great lead generation tool but will allow players to opt-in for future promotions too, something they are much more likely to do if they have had an enjoyable, entertaining experience.

Promote your products and services 🔥

Using a game is a great way to subtly incorporate your brand messaging and products. It could be in-game advertising such as billboards within the game setting, or even including your products as in-game collectible items, or offering your product or service as a free prize draw for players.

Incentivise participation with friendly competition 🎁

Instant gratification is key – people don’t always want to wait for a prize draw. A sure way to boost engagement is through instant leaderboards and in-game promotions. This could be voucher codes for those who achieve a certain score or pick up a certain item in game. It’s a much stronger incentive for people to participate if they know they could win an instant prize.

"We saw a significant amount of revenue generated via the offers attached to the game – a new company record in terms of ROI!"

Good customer service, fantastic game selection, easy to use systems, project management was a dream compared with other companies.

How much do games for marketing cost?

There’s a common misconception that games are incredibly expensive to develop and roll out. However, whilst the most bespoke games can cost upwards of £30k, there are options to suit all budgets.

Our branded HTML5 games offer the flexibility you need when it comes to your goals and budget. There are different levels of customisation available, from simply adding in a logo, to a full game re-skins. Here’s an indication of what you can get for your budget when it comes to a branded game:

Under £2,000 – Minimal customisation / quick turnaround
£2,000 to £8,000 – Tailored / partially customised
£8,000 to £15,000 – Part to fully customised / few bespoke features
£15,000 to £30,000 – Heavily customised / many bespoke features
£30,000 and upwards – Heavily customised / multiple languages or territories

Interesting in knowing more? Check out our full pricing table.

"The team fully understood my brief and made everything we wanted fit in the budget we gave them! We look forward to working with Peek & Poke again this year!"

Ready-to-go games

Our ready-to-go games are ideal for small and medium-sized businesses looking to dip their toes into the world of branded games.

Discover more

Tailored games

Tailored games are ideal for medium-sized businesses and established brands. We'll work closely with you to create something special that your customers won't forget.

Discover more

Ready to get started with a marketing game?

Here at Peek & Poke we work hard to design, develop and deliver fun and addictive branded games for marketing campaigns. Developed using HTML5, our games work across both desktop and mobile, ensuring a seamless user experience across multiple platforms.

By working with us, you can be sure that your game has been designed with both the user and your marketing goals in mind. We’re proud of working with our clients to deliver tangible results whilst giving their audiences a fun and engaging brand experience.

With a selection of games to choose from, get in touch to chat about how we can incorporate your brand. You’ll have an entertaining marketing tool within weeks, which will keep your audience engaged and deliver results for your business too.

Get in touch

Chat to us about games for marketing or let us know if you have a question.

Get in touch

Get in touch contact form for landing pages.

Name(Required)

First Last

Email(Required)

Telephone

Industry(Required)

Your enquiry(Required)

CAPTCHA

"The project exceeded our expectations. We were really impressed by just how well our brand colours and fun, youthful focus came through in the game."

Subscribe to our newsletter

Sign me up!