In 2018 CKSK and Peek & Poke helped Coors Light bring the Conga to the party! Here’s how -
Bring on the games
Building on the success of the Ice Cave Challenge, digital agency CKSK wanted to keep the good times coming for Coors Light fans. Only this time, it needed to be bigger, better and with an emphasis of getting your mates involved.
Elsa Ebbersten, Technical Project Manager CKSKThe project was always centred around having a game. Games have been very successful with the Coors Light target audience.
Lodges and Logos
Following the wider campaign concepts, we transformed our standard office conga into a mountain lodge style bar, complete with pool tables, juke boxes and bar tops. The character wardrobe also changed from business wear to lumberjack casual to match.
We also created a custom game over animation which showed the conga leaving the bar at last orders and the shutters coming down behind them!
Elsa Ebbersten, Technical Project Manager CKSKThe art work was very successful. As it is an alcohol brand it was very important that the game did not look childish and this was definitely taken on board.
Last Orders
CKSK helped Coors run the game campaign over several months with regular giveaways and social promotions.
During the campaign we saw nearly 200,000 games played, with players coming back to play an average of 32 times each! Overall, total average player engagement time was nearly an hour per player.
That’s cause for celebration. Cheers!
Elsa Ebbersten, Technical Project Manager CKSKThe delivery was perfect. It was a stable solution that ran smoothly throughout the duration of the campaign. Peek & Poke showed great interest in the campaign as it progressed and I definitely would recommend them to someone who is looking for a game :)
Results
Played 32 x per player on average
Overall engagement time 53.5 minutes
Played 198,222 times
6,221 players
Nearly 900 social shares
