Summary
Huddle Media are an agency that live and breathe results-driven social media. When their client, Nurishment, got in touch needing an engaging online social campaign that incorporated key gaming conventions, they knew they’d need to whip up something special.
A new challenge
Nurishment were after more than just a simple social campaign; they wanted to reinvigorate their brand and make themselves known to a new target audience.
Grace Foods UK’s Head of Marketing, Nyree Chambers, said: “The explosion in retro gaming is driven by the penetration of smartphones and retro gaming is an ideal fit for Nurishment drinkers”. But, while they had their eyes set on winning over this new demographic, they weren’t quite sure how to go about it.