Nurishment Filling Station

293,984 brand minutes delivered

9 mins avg. stand dwell time

Brand ambassador to develop online community

"The game has been a great engagement tool and the perfect way to bring our campaign to life."

Colin Sneath, Huddle Media

Nurishment stand visitors playing the branded game

Daniel Sturridge plays Nurishment online game

Nurishment Branded Game Score Submission Screen

Gamers and footballers

The game was taken to EGX in Birmingham and the PlayExpo in Manchester, where Nurishment was the official drink of the event. Gamers in their masses were invited to hang around the stand to play the game on multiple iPads and enjoy free samples of the Nurishment drink.

Carrying on the hype online, Nurishment’s first brand ambassador, international footballer Daniel Sturridge, challenged his social followers and the Nurishment audience to knock him off the leaderboard. Brave man!

Kudos all round

Colin Sneath, Huddle Media MD, told us: “The game has been a great engagement tool and the perfect way to bring our #oldskoolnewcool campaign for Nurishment to life and engage gamers with the brand. We’re delighted that both our target audience and Daniel Sturridge love it!”

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