Farmhouse Inns Jingle Jetpack

More than just a menu

For Christmas 2018 Greene King were planning a festive campaign that would give its Farmhouse Inns customers more than just great food; they wanted to give them a great experience and reward their loyalty with great giveaways.

The Greene King digital team had considered running a game campaign in the past, but found that it was too cost-prohibitive. As Mark Haslam of Greene King explains – “over the past couple of years we’ve explored the bespoke game build solution, but when presented to the business they found it way too expensive with quotes at £20k to trial”.

Finding the right solution

The team had contacted Peek & Poke earlier in the year and learned more about our cost-effective tailored games. Mark explained that these worked well for what they were looking for – “as a proof of concept, it was really important that the game not only looked beautiful, but it was solid and didn’t encounter any hefty technical issues.”

With Christmas approaching and a solid festive campaign in the works they thought it would be a great opportunity to give a game a go.

Play while you wait

Farmhouse Inns had special festive menus prepared ahead of the holiday season. These menus were fronted by a jolly Mrs Claus and had a real focus on promoting their famous, homemade cakes.

To ensure the game felt like an extension of these efforts, Greene King’s digital team commissioned a custom character based on the Mrs Claus art featured on the menus. We also suggested amending key in-game functionality to promote their cakes and take-away service, and the Cake Away mega boost became the most sought after in game pick-up!

Ultimately, the game needed to help convert players to patrons and did so by featuring a link out to a special landing page where players could book their table and enjoy the festive menu at their local Farmhouse Inn.

Have your cake and eat it too!

The result? A Christmas cracker that engaged over 12,000 players for an average of 17 and a half minutes each!  Now that’s something worth celebrating – pass the cake!

Best of all, Mark also had some nice things to say about the process too!