Branded Games for Tech, Software & IT Industry

Discover the tech industry’s best-kept secret for boosting audience engagement

It’s really difficult to stand out from your competitors and stay memorable with prospects, but with 63% of B2B buyers saying that marketers aren’t connecting with them, it’s time to shake things up and do something different.

The good news is, it’s never been easier to try!

Not many people know this, but branded games offer a fun and cost-effective method for building meaningful connections with your clients and prospects. By capturing attention and tapping into natural competitive instincts, you can leverage the power of gameplay to support your marketing objectives.

And we’re not just saying it either. We’ve worked with IBM, Cisco, Gitlab, Nvidia and ioMart to help create connections with their customers, launch products, drive traffic and capture lead data at events.

Our free Branded Games Guide: B2B Tech Edition has lots of insider info on leveraging the power of games. It’s your free guide to increasing engagement, generating leads, and boosting your tech brand.

Get your copy!

How can tech companies leverage the power of branded games?

Whether you’re a tech start-up, established software company, or simply want to add something new to your marketing mix, you’ll find numerous use cases for branded games:

Engage and entertain your clients and prospects
Launch a new product or service
Send traffic to a website, landing page, or app
Capture leads and build GDPR-compliant mailing lists
Promote special offers and discounts
Drive footfall at physical or virtual events

Simply add your logo for a ready-to-go game, or tailor the colours, characters, and environments to create unique branded experiences. Whatever your budget and objectives, our wide range of games has something for everyone.

When we’re not making games, we’re busy baking fresh content and delivering it straight to your inbox. By signing up to our newsletter, you’ll get the low-down on all the latest marketing tips, tricks, and industry insights.

Games for your industry that are ready to go.

Whatever industry you’re in – tech, software, or IT – we’ve created cost-effective online games with your brand and audience in mind. Here are just a few examples of our ready to go games:

Data Booster – collect as many coins as you can while avoiding bugs and aliens in this endless flyer
Cyber Maze Raider – avoid monsters and collect pips in this nostalgic arcade classic
Bug Basher – carefully aim your shots to take out all the bugs in each level.
Data Racer (COMING SOON) – fire up your audience’s competitive streak in our new racer game!
Mobile Match-3 – test your brain power and reaction time as you try to bust through the increasingly difficult levels

Or if you’re looking for something more on brand, then get in touch to discuss our tailored options.

Get your free guide today.

Branded Games Guide: B2B Tech Edition

It's your free guide to increasing engagement, generating leads, and boosting your tech brand.

Get your copy!

Branded Games Guide: B2B Tech Edition Promo Image

Yellow Spider Be Data Ready Maze

B2B Marketing Strategies for Software and Tech Companies

34SP.com WordCamp Conga

Need more convincing? Let’s look at the stats.

🕒 86% of people aged 16-69 have played computer or mobile games in the last year.

👀 46% of people who play games on most days are aged 40+. Gaming isn’t just for Gen Z!

🚀 Branded games can engage players for an average of over 20 minutes – sometimes over an hour.

👍 Our games consistently deliver above 60% when it comes to marketing opt-in rates.

Better yet, you can customise the game environments to raise brand awareness while delivering ROI for your business.

Frequently Asked Questions

How does it work?

We have a wide variety of games in our library, which we’re consistently updating. The games are fully customisable, from simply adding your logo to full game re-skins.

Once you’ve picked your route and selected a game, you can choose to add engagement boosting features such as in-game achievements including collectable offers and leaderboard functionality.

Data export is simple – you can export all your leads and analytics data from the admin screen at the end of your campaign.

What level of customisation is available?

We offer various levels of customisation, from simply adding a logo (our ready-to-go games) to full environment re-skins (our tailored service). Our team can support you in choosing the right game and customisation options based on your objectives.

We take pride in working closely with our clients to understand what they are trying to achieve and who they are trying to reach, before using our experience to advise which games and added functionality can help them reach their goals.

If you’re unsure of what would work best for you, our friendly team can advise. We’re always happy to chat.

Do the games work on mobile?

Yes, our browser-based games work seamlessly across desktop, smartphones and tablets. They can also be integrated into your app to help drive app downloads or deliver app exclusive offers.

Can I play game demos before getting in touch?

Of course! Play our game demos or watch the videos and choose the one that suits your brand and audience best. Simply choose between ready-to- go and tailored and explore our games library. We have seasonal games for Christmas, Easter and Halloween and ones that work all year round too!

How much does it cost?

All our games offer different levels of customisation, from simply adding your logo and changing the colour, to a full game re-skin. Basic changes such as adding your company logo start from £695. Larger amends such as changing the game environment and adding new characters can range from £4,295 – £19,495+. See our pricing page for more details.

Got a project in mind? We’d love to discuss your ideas and provide you with a free quote. Call us on +44 (0) 114 399 1011 or contact us and we’ll be in touch.

Not answered your question?

Don’t worry, call us for a chat on +44 (0) 114 399 1011 or contact us and one of our team will get back to you as soon as they can.

Want more? Download your free Branded Games Guide: B2B Tech Edition

Fill in the form below to receive your copy of Branded Games Guide: B2B Tech Edition

B2B Tech ebook

Fill in the form below to receive your copy of Branded Games Guide: B2B Tech Edition

Name(Required)

First name Last name

Your email address(Required)

Job Title

Company Name

Industry(Required)

Annual Turnover(Required)

CAPTCHA

A game offers the perfect platform to communicate our values in an entertaining way.

Need some help?

Help me Peek & Poke!