4C Insights Maze Raider

4C Insights delighted DMEXCO attendees with this fun twist on an 80's classic

Having visited and exhibited at a whole host of exhibitions before, 4C Insights really wanted to stand out from the crowd, increase footfall, collect data and to start conversations with prospective new business leads. Easy Peasy.

Leading data science and marketing technology company, 4C Insights, were among the thought leaders exhibiting at the renowned international digital economy event, DMEXCO, held in Cologne, every September.

Brimming with creative technologists and digital marketing specialists, 4C Insights were more aware than ever that their stand needed to ‘bring it’ in order to capture the attention of over 40,000 discerning attendees.

Getting the right attention

Such a prestigious event bought with it a certain amount pressure on the organising team who were looking for something innovative and fitting for the future trends theme of the conference.

They got in touch with the team here at Peek & Poke, looking to create something that would leave an impression and keep delegates on their stand long enough to learn more about 4C Insights and their core offering.

Not only did it tick the boxes in attracting people to our stand, it worked brilliantly as a lead generating tool.

Leanne Mackee, 4C Insights

Brand Alignment

4C Insights opted for the familiar and nostalgic Maze Raider game with tailored twist that would reflect their brand.

In addition to changing the colours and the copy of the game to align with the 4C Insights brand, we also included social media collectables that represent elements of their service. Picking up these collectables helped delegates boost their points to achieve higher leaderboard scores for a chance to win an Amazon Echo.

Making a stand

With the event being in Germany, there were the obvious pre-event nerves – but taking extra tech and an online hosted game was an additional thing to add to the pack up list; so we offered set up documents, advice and guidance so that all the bases were covered. No worries!

The EMEA marketing director had this to say: “We were immensely pleased with the game produced. Not only did it tick the boxes in attracting people to our stand, it worked brilliantly as a lead generating tool. From start to finish [Peek & Poke] worked efficiently and professionally on delivery of this game to our tight deadlines.”