White Label Games

What are white label games?

At Peek & Poke we design, develop and deliver addictive branded games. Our white label games, developed by us in the UK, have all been designed with the player in mind. Tailored to your brand and budget, our HTML5 games work seamlessly across desktop and mobile to deliver the best experience for you and your audience.

We combine the power of gameplay with marketing strategy, to ensure you get the best possible engagement from your game. So whilst our games provide a fun and engaging user experience, they also deliver tangible results – and here’s one: our games regularly deliver over 20 minutes average engagement time, per player. That’s a whole load of engagement!

Whether you’re looking to maximise brand awareness, generate leads, or drive traffic and sales, our games can help you meet your goals. Tailored to your budget and your brand, our friendly expert team can advise on which game and level of customisation will help drive maximum ROI.

You can watch a mashup of some of our tailored projects below:

"We saw a significant amount of revenue generated via the offers attached to the game – a new company record in terms of ROI!"

Here's a few of our games, ready to white label:

Run across the rooftops and leap over obstacles in this engaging endless runner game.

Navigate a maze of office furniture and collect bonus items as you corral your colleagues into the most epic conga ever!

Pick up power boosts and dodge obstacles in your way as you soar through the skies on a high-flying adventure!

Guide your hero around the maze collecting all the pips. But watch out! Those pesky enemies are out to get you . . .

Mega Pairs gives you the opportunity to test the memory of your players whilst also showcasing your brand and products.

Capture your audience’s attention with this popular matching mechanic and keep them coming back for more with multiple levels, each trickier than the last!

Put your players in the driving seat with this top-down racing game that pits them against the lap times of other players!

Ready to add your logo, a competition or even customised questions, this Super Quiz is sure to put your audience to the test.

This rewarding multi-level game will keep players coming back for more, challenging them to get their firing angles right and progress to the next stage.

Pick your firing lines and collect bonus items to keep the rows of approaching enemies at bay!

Guide your character to safety, dodging obstacles and enemies alike in this hop-hop hopping game.

Good customer service, fantastic game selection, easy to use systems, project management was a dream compared with other companies.

Getting started with a white label game

People love to compete and they love to win – gaming appeals to this basic human instinct. Our white label games leverage the power of gameplay to help you connect with your audience and meet your marketing goals. So where do you start? We’ve outlined the process below and you can find out more about the tailored process here.

1. Pick a game

We have a wide selection of games, and each can be tailored to seamlessly fit within your wider campaign. Head over to our tailored games page to browse and give them a try (they’re addictive–be warned!).

2. Choose your level of customisation

We offer various levels of customisation, from simply adding a logo to full environment re-skins. Our team can support you in choosing the right game and customisation options based on your objectives.

We take pride in working closely with our clients to understand what they are trying to achieve and who they are trying to reach, before using our experience to advise which games and added functionality can help them reach their goals.

For example, if you want to encourage sales, you might want to implement a special offers function, like DFDS have done. Or if you want to engage your staff from offices around the world, global leaderboards can encourage friendly competition!

If you’re unsure of what would work best for you, our friendly team can advise. We’re always happy to chat.

3. Run a competition

As part of your customisation you may want to run a competition, particularly if generating leads is one of your campaign goals.

Leaderboard functionality is built-in to our games to motivate play and capture compliant data for follow-up campaigns. Extracting your leads is straight-forward – you’ll be given access to an admin screen where you can simply click to export your data.

4. Share with your audience

We can host the game for you on a secure personalised URL or on a subdomain of your current website.

All that’s left to do is kick off your campaign and share the game! Your online white label game can sit on your website or within your app, shared on your social channels and newsletter or even at an event or tradeshow.

If you’re thinking of using a white label game at an event, check out our free Trade Show Games Playbook. The guide features 35 pages of juicy insider info on leveraging the power of games to level-up your stand, plus a section on getting the most out of a virtual tradeshow booth.

Get your copy!