White Label Games

Cost effective, proven and results driven games, ready to be customised to your brand for your audience.

We design, develop and deliver addictive branded games. Tailored to your brand and budget, our HTML5 games work seamlessly across desktop and mobile to deliver the best experience for you and your audience.

Our white label games, developed by us in the UK, have all been designed with the player in mind.

We combine the power of gameplay with marketing strategy, to ensure you get the best possible engagement from your game. So whilst our games provide a fun and engaging user experience, they also deliver tangible results – and here’s one: our games regularly deliver over 20 minutes average engagement time, per player. That’s a whole load of engagement!

Whether you’re looking to maximise brand awareness, generate leads, or drive traffic and sales, our games can help you meet your goals. Tailored to your budget and your brand, our friendly expert team can advise on which game and level of customisation will help drive maximum ROI.

We saw a significant amount of revenue generated via the offers attached to the game – a new company record in terms of ROI!

Liam Coulson, Conversion Manager at DFDS UK

How does it work?

Here’s a quick summary of how our white label games work:

  • We have a wide variety of games in our library, which we’re consistently updating
  • Our browser-based games work seamlessly across desktop, smartphones and tablets
  • Games are fully customisable, from simply adding your logo to full game re-skins
  • Boost engagement with in-game achievements such as collectable offers and leaderboard functionality
  • Data export is simple – you can export all your leads and analytics data from the admin screen at the end of your campaign

Good customer service, fantastic game selection, easy to use systems, project management was a dream compared with other companies.

Anna Smith, Agenda Marketing & Communication

Getting started with a white label game

People love to compete and they love to win – gaming appeals to this basic human instinct. Our white label games leverage the power of gameplay to help you connect with your audience and meet your marketing goals. So where do you start?

Pick a game
We have a wide selection of games, and each can be tailored to seamlessly fit within your wider campaign. Head over to our games page to browse and give them a try (they’re addictive–be warned!).

Choose your level of customisation
We offer various levels of customisation, from simply adding a logo to full environment re-skins. Our team can support you in choosing the right game and customisation options based on your objectives.

We take pride in working closely with our clients to understand what they are trying to achieve and who they are trying to reach, before using our experience to advise which games and added functionality can help them reach their goals.

For example, if you want to encourage sales, you might want to implement a special offers function, like DFDS have done. Or if you want to engage your staff from offices around the world, global leaderboards can encourage friendly competition!

If you’re unsure of what would work best for you, our friendly team can advise. We’re always happy to chat.

Run a competition
As part of your customisation you may want to run a competition, particularly if generating leads is one of your campaign goals.

Leaderboard functionality is built-in to our games to motivate play and capture compliant data for follow-up campaigns. Extracting your leads is straight-forward – you’ll be given access to an admin screen where you can simply click to export your data.

Share with your audience

We can host the game for you on a secure personalised URL or on a subdomain of your current website.

All that’s left to do is kick off your campaign and share the game! Your online white label game can sit on your website or within your app, shared on your social channels and newsletter or even at an event or tradeshow.

If you’re thinking of using a white label game at an event, check out our free Trade Show Games Playbook. The guide features 35 pages of juicy insider info on leveraging the power of games to level-up your stand, plus a section on getting the most out of a virtual tradeshow booth.

During our game campaign, we recorded a strong increase in shop visits and also new subscribers.

Stephanie Schönmann, Optiswiss

Ready to get started with your game?

    Examples in action

    We take great pride in our games here at Peek & Poke and nothing gives us the warm fuzzy feels like hearing that our clients loved them just as much. Here’s a few case studies so you can see how they’ve worked for other brands: