Games for the Hospitality Industry

If you’re looking to increase footfall at your pub or restaurant, engage your audience, or reward loyal customers with vouchers and prizes then branded games could be just the thing.

Are you looking to increase footfall at your hotel, pub or restaurant? Maybe you’re looking for a new way to reward loyal customers with vouchers and prizes? Or perhaps there’s a seasonal or sporting event you’re keen to tap into?

Games provide an opportunity for brands to interact with their customers in a fun and interactive way. Gamified experiences appeal to our basic human instincts of reward and motivation and can offer engagement figures beyond other forms of digital and content marketing.

We’ve worked with brands including Accor, Farmhouse Inns, Hungry Horse, Blackrose Pubs, Coors Lights and Domino’s to help drive email/app engagement, customer acquisition, retention and loyalty.

Some examples in action:

View case study

The power of games in marketing

Branded games have the potential to drive record-breaking results when used tactfully within marketing campaigns. Helping you cut through the noise, games draw attention, engage your customers and forge lasting connections.

Yes, games are powerful engagement tools that can set you apart from the competition, but there are many ways to utilise games based on what you want to achieve. Here’s a few top-level ways a branded game can help you achieve marketing success:

Cut through the digital noise

As content creation becomes an ever-growing focus within digital marketing strategy, it can be difficult to cut through the noise. Make sure your brand stands out with engaging, entertaining and interactive content. A branded game is a proven crowd-pleaser.

Grow your subscribers

Brands using games will often run a competition with a leaderboard, meaning players will need to submit their details. Not only is this a great lead generation tool but will allow players to opt-in for future promotions too, something they are much more likely to do if they have had an enjoyable, entertaining experience.

Promote your products and services

Using a game is a great way to subtly incorporate your brand messaging and products. It could be in-game advertising such as billboards within the game setting, or even including your products as in-game collectible items, or offering your product or service as a free prize draw for players.

Incentivise participation with friendly competition

Instant gratification is key – people don’t always want to wait for a prize draw. A sure way to boost engagement and voucher uptake is through instant leaderboards and in-game promotions. This could be voucher codes for those who achieve a certain score or pick up a certain item in game. It’s a much stronger incentive for people to participate if they know they could win an instant prize.

"We were introducing a new character that would be on our comms and star in the game, which needed the additional magic from the creative team at Peek and Poke to bring it to life."

Branded Games Guide: Hospitality Edition

Engage, attract and retain your customers with branded games. Get your free guide today to find out more.

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How much do games for marketing cost?

There’s a common misconception that games are incredibly expensive to develop and roll out. However, whilst the most bespoke games can cost upwards of £30k, there are options to suit all budgets.

Our branded HTML5 games offer the flexibility you need when it comes to your goals and budget. There are different levels of customisation available, from simply adding in a logo, to full game re-skins. Here’s an indication of what you can get for your budget when it comes to a branded game:

• From £695 – £2,000 – Minimal customisation / quick turnaround
• £2,000 to £8,000 – Tailored / partially customised
• £8,000 to £15,000 – Part to fully customised / few bespoke features
• £15,000 to £30,000 – Heavily customised / many bespoke features
• £30,000 and upwards – Heavily customised / multiple languages or territories

Interested? Check out our full pricing table for more info.

"Dealing with the team day to day, I was always confident in Peek & Poke – but the day I showed Mrs Claus to the team we gained the utmost confidence in the game being on track!"

Ready to get started with a marketing game?

Here at Peek & Poke we work hard to design, develop and deliver fun and addictive branded games for marketing campaigns. Developed using HTML5, our games work across both desktop and mobile, ensuring a seamless user experience across multiple platforms.

By working with us, you can be sure that your game has been designed with both the user and your marketing goals in mind. We’re proud of working with our clients to deliver tangible results whilst giving their audiences a fun and engaging brand experience.

With a selection of games to choose from, get in touch to chat about how we can incorporate your brand. You’ll have an entertaining marketing tool within weeks, which will keep your audience engaged and deliver results for your business too.

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"The team fully understood my brief and made everything we wanted fit in the budget we gave them! We look forward to working with Peek & Poke again this year!"

Useful resources

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Find out more about how games work

Interested in finding out more about the nitty gritty of how it all works?

Learn more

10 Marketing Ideas for Pubs and Bars in 2023

Ultimate Guide to Prize Ideas for Branded Games

Greene King Running The Pubs

More use cases

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Ask us a question

If you're interested in finding out more about how games can work for your in your industry or if you simply have a question then send us a message and we'll be in touch as soon as we can.

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