The return of the Cap
Following on from the success of the Capital Conga Game, Ferry Operator DFDS wanted to take it on the road to help boost engagement at their sponsored Port of Dover’s White Cliffs Christmas event.
As the year came to a close, DFDS had a stand at the Port of Dover’s White Cliffs Christmas event to boost awareness and hopefully generate some sales going into 2018. The event would take place over the weekends from November 25th to January 1st and would see families from all over coming for a day out.
Needing something engaging and family friendly, DFDS came to us to see if there was anyway they could take their wildly successful Capital Conga on the road to help support the stand.
Aimee Parnham, DFDS
The event was aimed at families so the game definitely helped as the children were drawn in to our stand. While the children played we then had time to chat to the parents.
As anyone with experience at tradeshows will know, stable WiFi isn’t always a luxury you can rely on. Especially not in a largely outdoor space.
To ensure the game kept running even if the WiFi dropped out, we removed the original game’s leaderboard and DFDS pre-downloaded the game ahead of the event so the game could be accessed regardless of connectivity.
Given that the audience was likely to include potential-passengers of younger ages, DFDS set a simpler game objective than the first Capital Conga. This was perfect for engaging attendees at the stand and allowed for quick turn around of players. With no leaderboard in the game, each player who exceeded the target was awarded a branded stand giveaway. Thanks to this immediate reward for play, the game helped bolster positive brand experience in those already engaging with the DFDS stand.
You bet it did.
According to DFDS the road-ready Capital Conga checked all the boxes it set out to do. “The event was aimed at families so the game definitely helped as the children were drawn in to our stand by watching other children play or seeing the game on the linked TV. While the children played we then had time to chat to the parents.”
And importantly, did the iffy event WiFi get in the way of the fun? Did it heck. “The game is quick and responsive and [the solution for the intermittent Wifi] made it so easy for us. We had different staff manning our stand so it was quick and easy to explain the set up to everyone.”
2,030 plays over the course of the event
Helped engage children as stand staff spoke to parents
Drew attention and brought visitors to the stand