DFDS Jack’s Quayside Kickabout

DFDS and brand fans both scored big with this game for UEFA Euro 2016!

DFDS Jack’s Quayside Kickabout

9,000 unique players

Almost 75,000 games played

11 mins avg. engagement time per player

DFDS Branded Football Game Menu Screen
DFDS Branded Football Game Tutorial Screen
DFDS Branded Football Game Screenshot 1
DFDS Branded Football Game Screenshot 2

from the blog

Six Creative Football Marketing Campaign Ideas

When major tournaments are taking place, brands rush to post reactive graphics, predict-the-score polls, and hashtag-laden matchday tweets. But when every brand shows up in the same way, creativity stops being creative; instead, it becomes predictable.

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