Why branded games outperform other activations
✅ Higher engagement – players actively participate instead of passively watching
✅ Measurable results – clear metrics you can track across channels
✅ Shareable and social – campaigns amplify themselves organically
✅ Smooth delivery – on-time, on-budget, and stress-free
Your brand in good hands
We handle the details. You get the impact.
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“It’s been one of the smoothest projects I’ve had this year. The team was easy to work with and we really enjoyed the collaboration.”
“The engagement was incredible. We’ve never seen numbers like that before! 15% of people played it over 50 times, which is just amazing."
"I wouldn't want to risk a project like this with anyone else. The stakes were high and it required something special to raise awareness for the Christmas period ahead."
“The game was the perfect addition to our wider campaign, giving players a fun experience while making sure we were delivering on our KPIs.”
“Memorable customer experiences are at the heart of building a community and then that leads to differentiating yourself from your competitors and being front of mind.”
“In terms of creating a piece of content that represented Kwik Fit, and being memorable with it, this was easily the best yet.”
Increase email engagement
Capture emails without a boring form. Branded games provide a fun experience and seamless data capture process that encourages players to opt in to enter a prize draw or claim a voucher.
Farmhouse Inns know a thing or two about using games to engage mailing list subscribers and encourage pub visits – their Carvery vs. Cake campaign clocked up almost 800,000 gameplays!
Launch seasonal activations
Give customers something to look forward to. Whether it’s Christmas, Halloween, or Valentine’s Day, seasonal games keep your brand front-of-mind and widely shared.
The festive season in particular is a busy time of year for consumer brands – fancy finding out more about how games can help you deliver on your marketing objectives?
Deliver voucher codes & instant wins
Make offers feel like rewards. Gamify your discount strategy with prize reveals, tiered rewards, or instant-win moments that create a buzz and drive redemptions.
Molton Brown used a fun festive game competition to give away product discount codes and encourage sign-ups to their email newsletter!
Engage a multi-channel audience
Games work wherever your customers are. Launch across email, POS, and social to reach more people, more often.
Footpatrol used a branded game and custom arcade machine for an in-store activation that delighted visitors to their London HQ!
Boost new product launches
Add some play to your product drop. Games make a splash, encourage first interactions, and give you another reason to talk to your audience during the crucial launch window.
boohooMAN launched a game campaign to promote a new collaborative product drop, running up over half a million plays!
Take events to the next level
Planning an event or on-site campaign? Branded games pull people in, collect data, and make you the booth, table, or screen that people will remember.
Domino’s Pizza used a fun game to deliver a slice of fun to students attending their event stand!
"The team fully understood my brief and made everything we wanted fit in the budget we gave them! We look forward to working with Peek & Poke again this year!"
Tried-and-tested games
We’ve invested thousands of hours into our digital games to ensure they’re built with great gameplay and user experience front of mind.
No matter how much or how little you choose to customise, you’ll be getting a tried-and-tested game for a fraction of the cost you’d need to build it from scratch.
Engagement and data capture
Games are a fun and accessible foundation for your marketing campaign. They grab attention, boost engagement, and keep players coming back for more.
All of our games come with a built-in leaderboard as standard, providing you with an easy lead-generation tool that’s GDPR-compliant.
Prizes and giveaways
Whether it’s a cash voucher, a piece of tech, branded merch, or a chance to win one of your products or brand experiences, everyone loves to play knowing there’s a prize up for grabs.
By combining a game with a competition incentive, you’ll entice people to submit their details while engaging with your brand in a fun way.
Compatible across devices
Our games are browser-based and responsive, which means they’re designed to work on any popular device that supports an internet browser.
This includes mobile, desktop, and tablet devices (our clients also like to display them on large touchscreens and arcade machines at physical events).
“It’s not just the ‘magic’ that the games add to our campaigns – it’s the quality, consistency, and reliability of Peek & Poke and everyone on the team. Those are the things we look for in our suppliers and we look forward to collaborating again in future.”
Free guide for hospitality brands
Use games to engage diners, guests, and loyalty members across your venues and digital touchpoints.
Free guide for retail brands
Drive footfall, encourage repeat purchases, and build emotional loyalty with gamified experiences.
Success stories
Molton Brown Perfect Match
"The engagement was incredible. We’ve never seen numbers like that before! 15% of people played it over 50 times, which is just amazing."
Quidco Q4 Multi-Game Bonanza
"The sponsors for the Black Friday Match-3 saw an increase across all metrics we were tracking!"
Kwik Fit Kwikmas Konga
"The design was fantastic, it looked incredible and went beyond our expectations!"
SpongeBob SquarePants Kamp Koral
"Peek & Poke met our high creative expectations that an agency will represent our brand and IPs respectfully."
Farmhouse Inns Carvery vs. Cake
"I wouldn't want to risk a project like this with anyone else. The stakes were high and it required something special."
Hungry Horse Crazy Horse Racing
"It’s not just the ‘magic’ of the games – it’s the quality, consistency, and reliability of the Peek & Poke team."
“In terms of creating a piece of content that represented Kwik Fit, and being memorable with it, this was easily the best yet.”
Book a discovery call
Book a 20-minute chat with one of our team to find out how games could supercharge your marketing campaign.