Ellie Gribbon

Digital Marketing Manager

Ellie, the newest member of the Peek & Poke team, welcome! It’s great to have you onboard, can you tell us a little about your career journey so far…  

After finishing a degree in Marketing and Advertising Communications I went on to work in education marketing for three years. Part of this role involved supporting local councils in devising campaigns to support and encourage young people to develop their digital skills.

One of the most rewarding projects was running a local games development competition for children, I was in my element! It was amazing to see (and play!) the incredible entries, completely coded and designed by young people across the city. 

My passion for writing, design and all things digital took me to my next role as a content marketer at a national health and wellbeing company. Delving deeper into the analytical SEO (Search Engine Optimisation) side of content marketing, I found that I really enjoyed working with data as it offers the opportunity to make more informed and evidence-based marketing decisions that ultimately drive success.

What is your job title at Peek & Poke and what does it mean?

Being Digital Marketing Manager means I’m responsible for developing, implementing and managing our digital marketing strategy. It’s all about increasing our digital footprint from increasing brand awareness all the way to loyalty. 

The work involves planning and overseeing digital campaigns all the way from inception to analysing the results, learning and iteratively improving our approach to make sure we’re spreading the word about who we are as widely as possible in the digital world.

Obviously, it’s not quite as simple as just putting the word out there! As a digital marketing manager, it’s my responsibility to make sure our efforts aren’t wasted and that we’re maximising our ROI when it comes to both organic and paid marketing efforts. This means ensuring that we’re bringing in not just volumes of people but relevant people who are genuinely interested in what we do.

You joined the team in the second week of the COVID-19 lockdown! How has it been starting a new job and meeting new colleagues virtually?

When I accepted the offer for my position here I certainly didn’t anticipate a remote start amongst a global pandemic!  Even under normal circumstances, it can be overwhelming when starting a new job – finding your way around the new office, introducing yourself to colleagues, going through new starter paperwork etc.  I guess starting a new job remotely, in these new and uncertain times, adds another layer to this. 

With many businesses furloughing staff, some even ceasing to trade altogether, alongside dropping demand across sectors for many B2B products and services there were a few initial worries. 

However, it’s clear to see that now, possibly more than ever, is the time for businesses to double down on their marketing. 

I’ve personally really enjoyed getting stuck into the job from home. it’s given me headspace to really immerse myself into tasks such as site audits and keyword research, which are critical building blocks for building a digital strategy.

I’ve also found that meeting the team virtually isn’t really that different! We still have Monday morning discussions about the week ahead and short daily catch ups – albeit virtual but still just as effective! We also have a great workflow management system and instant messaging to make sure projects still run smoothly. 

What are you looking forward to?

I’m really looking forward to rolling out the strategy, which I’m sure will involve lots of creative and engaging content! It really helps to be promoting something that you’re passionate about, and it’s great to see that the rest of the team are also highly passionate about what they do. I’m looking forward to getting to know everybody better and working together on some engaging campaigns.

The great thing about this role is that not only am I able to come up with creative ideas to market our games, our services also help other organisations boost their own marketing efforts in a fun and engaging way meaning great results all round. Win-win!

Tell us about you? What keeps you busy when you’re not digital marketing?

Outside of work, I enjoy exploring the outdoors and documenting my travels through photography. I’ve recently been teaching myself how to properly use Adobe Lightroom to create my own Instagram-worthy filters! 

Another creative outlet for me is through fashion – I try to be sustainable so you’ll often find me out scouring places like charity shops, car boot sales and eBay for bargains I can get creative with. This is now something I’m also doing for my home, attempting ‘mid-century modern design on a budget’ and it’s certainly keeping me busy! I’ve also been thinking of setting up a blog to document my finds – so watch this space!

Whilst this is what’s currently keeping me busy, I also enjoy playing video games and spending time with my two lovely cats.

What is your current/all-time favourite game?  Digital or physical, there are no rules!

Like most millennials, I grew up surrounded by all things digital – SNES, N64 and Gameboy were a big part of my childhood, so I’ve always been an unashamed Nintendo geek. I spent many hours playing Super Mario World and the original Mario Kart, which I have recently been able to relive (and remember how frustrating they were!) via the SNES mini – they definitely rank up there in terms of all-time favourites.

I also spent a lot of time playing Pokemon growing up, occasionally cheating on Nintendo with RPGs such as Skyrim and MMORPGs — a lot of my teenage years were spent mastering skills and conquering quests on Runescape.

More recently I’ve been reliving the adventures of Lara Croft on the PS4, and would definitely say that Shadow of the Tomb Raider is a current favourite. I’m aware that this question only asked for one game, so swiftly moving on before making myself sound like too much of a geek!

Last but not least and what we all really want to know is, in the event of a zombie apocalypse, what’s the plan? 

I’ve watched enough doomsday preppers to know what I should be doing to prepare for a zombie apocalypse, but I don’t quite have the budget (or the space) to build an industrial scale bunker and stockpile necessities for at least the month ahead.

However, given that I can’t even make it all the way through a horror movie without switching it off, I actually think I’d be quite rubbish in the event of a zombie apocalypse, so I’d probably just hide away in my house with my cats and hope that it all just blows over!

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