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Using Google Analytics to Track Campaign Performance

This setup guide is for you if:

• You want to connect Google Analytics to your game to get a better understanding of where players are coming from and which channels are performing best

• You want an enhanced view of your in-game stats

Studying Google Analytics

We'll cover:

• Setting up a new property and stream in your GA4 account

• Creating custom dimensions and metrics you'll need to track your game stats

• How to connect your game to GA4 itself

Other useful resources