How to Engage and Delight Customers with Branded Games

In the fast-paced world of retail, grabbing attention – and keeping it – can be a challenge. Today’s customers are more distracted than ever, which means engagement needs to be more than clever copy or eye-catching visuals.

Enter game-based marketing. In this guide, you’ll get 16 creative campaign ideas designed to help retail marketers like you drive real results across a variety of goals and channels.

You’ll discover how to:

✅ Shine a spotlight on your products – Use interactive games to introduce new ranges or highlight bestsellers in a memorable way.

✅ Maximise seasonal moments – Run campaigns around Christmas, Black Friday, or sporting events to ride the wave of shopper excitement.

✅ Drive footfall and app installs – From in-store treasure hunts to gamified app promotions, bring online and offline together.

✅ Collaborate for impact – Boost reach with influencer activations and brand partnerships that encourage sharing.

✅ Turn players into purchasers – Reward engagement with voucher giveaways and limited-time incentives to drive conversion.

Whether you’re new to the world of branded games or looking to level up, this guide is your go-to resource for playful, powerful retail campaigns! 👇

How to Engage and Delight Customers with Branded Games

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