Get The Football Game Campaign Field Guide

Every major football tournament brings the same predictable marketing pattern: reactive posts, simple polls, and a quick spike of engagement followed by total silence.

Instead of competing for a fraction of a second of passive attention, invite your audience to play, and turn one-off impressions into repeat engagement.

We’ve packaged up everything a marketer needs to run an interactive football marketing campaign in one practical playbook, which you can download for free.

No form-filling, no faff. Just download and go.

What’s inside the field guide?

This field guide is your practical playbook for running an interactive football-themed campaign using a branded game. It’s a clear, repeatable game plan that’s ready to put into play.

Inside, you’ll find:

6 campaign blueprints: Ready-to-run plays for lead generation, product launches, direct revenue, and CRM growth.
The 7-part framework: How to define your objectives and map it to the right game mechanics and prize model.
Game mechanics that drive behaviour: Go beyond branding and learn how to use instant wins, challenges, and unlockable offers to drive repeat play and loyalty.
The promotional map: Master the 4-week promotional rhythm to sustain momentum and prevent the dreaded mid-campaign drop-off.
The conversion engine: Step-by-step conversion tactics and webhook automations to seamlessly turn players into leads and revenue.
Measurement that’s useful: A 3-tier reporting framework to move past vanity metrics and prove your ROI to the board.

Your audience is watching; give them something to play

The brands winning attention aren’t shouting louder; they’re creating moments people actually want to interact with.

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