Engage Your Audience With Interactive Marketing Campaigns

Spark a conversation with interactive marketing campaigns

Struggling to truly engage your customers? Are your email open rates in freefall? You’re not alone. Your audience is bombarded with content, emails, and ads every hour – and cutting through the noise has never been harder.

While blogs, videos, and infographics often leave people scrolling mindlessly, interactive marketing demands attention and participation. It’s the difference between watching the party from the sidelines… and jumping onto the dance floor. Interactive content turns spectators into the stars of the show.

Think quizzes that make people stop and think, polls that get them clicking, and branded games that keep fingers tapping and minds engaged. Say goodbye to passive audiences snoozing through static content – your campaigns are about to get a whole lot livelier.

Check out some of our interactive games in the video below:

A powerful tool for engagement

Here are a just a few reasons why marketers prefer interactive marketing over its static cousin:

📈 Higher engagement – Interactive marketing campaigns capture and maintain user attention far longer than static content, resulting in significantly higher engagement metrics.

🦄 Unique campaigns – Create immersive, on-brand experiences that capture customers attention and help you to stand out from the crowd.

🧠 Memorable brand experiences – Creative campaigns using interactive content, like branded games, create lasting impressions, making your brand more memorable in a crowded digital landscape.

📊 Rich data collection – Engaging marketing campaigns gather valuable first-party data from users.

💼 Superior conversion rates – Interactive campaign experiences convert at an average of 40-50% compared to 10-15% for traditional online marketing campaigns.

🌟 Competitive differentiation – Innovative marketing campaigns help your brand stand out with creative ideas that your competitors aren’t implementing yet.

By incorporating interactive games into your marketing campaigns, you’ll boost engagement metrics and create memorable brand experiences that convert at significantly higher rates than traditional static content.

"The game worked fantastically and we saw some really great results in terms of engagement metrics."

Branded games: The ultimate interactive experience

At the tippity-top of interactive content sits branded games – the most engaging and immersive form of customer interaction available to marketers today! Games give marketers the opportunity to create immersive, entertaining experiences that boost engagement whilst simultaneously reinforcing your brand.

While all interactive content demands participation, games elevate engagement to its highest form by combining entertainment, challenge, and reward into a seamless brand experience. Games tap into fundamental human motivations – competition, achievement, and play – creating emotional connections that other forms of content just can’t match.

Branded games can transform passive consumers into active participants who willingly spend time with your brand, forming memories and associations that last long after the experience ends.

Sounds good? Book a call with our friendly team to discover how branded games could work for you.

“The engagement was incredible. We’ve never seen numbers like that before! 15% of people played it over 50 times, which is just amazing."

We’re Peek & Poke, and we make interactive games for marketing.

We make games for marketers to use in their campaigns, helping them engage and connect with their customers. It’s our job to help you connect with your audience in a fun, interactive and memorable way.

Curious to learn more? Simply book a call with our friendly team! We’ll walk you through our games, explore the different customisation options, and chat through the different ways you could use games in your marketing. Plus, if you already have some fun ideas in mind, we’d love to hear them!

Talk to us about branded games

"We’d never worked on a project like this before, but we knew from our experience with Peek & Poke’s brand that it would deliver great things."

Retail Customer Engagement Ebook Feature

Boost Retention. Delight Customers. Drive Loyalty.

By offering an alternative to their usual messages, retail marketers have the perfect opportunity to create a special campaign that customers will remember and associate with your brand.

Download this guide for 10 ways marketers can use games for engagement and loyalty campaigns.

Get the guide for retail marketers!

Unlocking Customer Engagement & Loyalty Through Games

Customers are overwhelmed with offers and messages, and traditional campaigns often fade into the background. To build lasting loyalty, smart hospitality brands are using playful digital experiences to keep guests engaged between visits.

See how top hospitality brands use branded games to boost engagement, and get 10 campaign ideas to inspire your next move.

Get the guide for hospitality marketers!

"We’ve had a lot of positive feedback from brands and members so we’re really happy with how those have performed. The sponsors for the Black Friday Match-3 saw an increase across all metrics we were tracking!"

Interactive content: Your conversion engine

Interactive content isn’t just versatile – it’s a proven conversion machine. While it excels at building awareness and boosting engagement across your marketing funnel, its real power lies in the potential to transform prospects into leads, and leads into customers. The numbers speak for themselves: interactive content converts at an impressive 70% rate – nearly double that of passive content. This dramatic difference stems from a simple truth: when users actively participate rather than passively consume, their engagement creates momentum that naturally carries them toward conversion.

By requiring audience participation, interactive experiences create psychological investment that makes users significantly more likely to take the next step in their buyer journey. When someone has already engaged with your brand through quizzes, assessments, or branded games, the path to conversion becomes a natural progression rather than a jarring leap.

Want to know more about how you could use games in your marketing? Our friendly experts are available for a free, no-obligation chat about how a branded game can work for you, just book a call to get started.

"The campaign was a consistently huge success across all our platforms and became one of the best-performing campaigns of 2022."

Level up your marketing with branded games

Branded games strike the perfect balance between fun and function – offering an engaging way to boost your campaigns while collecting valuable data along the way.

By shifting from traditional one-way messaging to interactive, game-based experiences, you create moments your audience won’t just see – they’ll remember. It’s marketing they can actually play with, not just passively consume. 🎮

How it works

It’s our job to help you connect with your audience in a fun, interactive and memorable way. But what does this look like?

Step 1) Book your discovery call

Want to know more about customisable branded games and how they could work for you? Book your free, no-obligation discovery call with Cari or Leanne to discuss how a branded game could work for you and your business.

Step 2) Choose your game and level of customisation

With 12 distinct game types and over 30 options to choose from, there’s bound to be one that’s a perfect fit for you. We offer various levels of customisation, from simply adding a logo (ready-to-go games) to full environment re-skins (tailored games). Our team can help you choose the right game and customisation options based on your objectives and budget. We take pride in working closely with our clients to understand what they are trying to achieve and who they are trying to reach before advising which games can help them reach their goals.

Step 3) Set up the game

Whether we set the game up or you do it yourself will depend on the customisation route you choose. Ready-to-go games are our DIY option and come with a game editor which you use to set the game up yourself. Our tailored games are designed and customised to your brand, so we’ll do all of the design and setup work for you!

Step 4) Share with your audience

We’ll host the game for you on a secure personalised URL, or on a subdomain of your current website. All that’s left to do is kick off your campaign and share the game! Your branded game can be linked to from your website or app, as well as shared on your social channels, newsletter, or even at an event or tradeshow.

Ready to get started? Simply book a call with our friendly team! We’ll walk you through our games, explore the different customisation options, and chat through the different ways you could use games in your marketing. Plus, if you already have some fun ideas in mind, we’d love to hear them!

"We would definitely recommend Peek & Poke as on the one hand, they are very professional and efficient and on the other hand, they offer a great product, which supported our campaign to achieve its objectives."

Ready to get started?

The best way to start a project is to book a discovery call with our team. We’ll guide you through the different customisation options and ideas for using a game in a campaign, and of course we’ll be happy to chat through any fun concepts you’ve already got in your head!

There’s no rigid structure to our calls and no obligation to proceed with a project. We’ll simply listen to your ideas and questions, providing you with more information about the different games and customisation options that may be suitable for both your campaign objectives and target audience.

Book my call

"The Peek & Poke team was a dream to work with from start to finish."

Book your free no-obligation discovery call

Want to know more about interactive games and how they could work for you? Book your free, no-obligation discovery call with our friendly team to discuss how you can use branded games to create unforgettable marketing campaigns.

Book a discovery call

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