A Guide for B2B Event Marketers
12 Proven Tactics for Trade Show & Expos
Learn how other B2B brands use interactive games to get visitors to stop and engage with their booth.
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Attract More Visitors
Interactive trade show games create a visible buzz that noticeably increases traffic compared to static exhibits and giveaways.
They stand out in crowded halls, spark curiosity, and turn passing delegates into participants who stop, watch, and play. Boosting footfall right from the start.
Increase Stand Engagement
Keep visitors at your booth longer with competitive gameplay, live leaderboards, and friendly competition that naturally extends dwell time.
This gives your team an easy way to break the ice and strike up genuine conversations. No awkward pitches needed!
Capture Lead Data
All our interactive trade show games include a high-score leaderboard with a built-in GDPR-compliant lead capture form, so you can seamlessly collect contact details as part of the experience.
Post-event, you can easily export leads into your CRM or automation flows for immediate sales follow-up.
Customisation To Suit Your Budget
You don’t need a huge budget to stand out. Choose from cost-effective, ready-to-go games that simply carry your logo and messaging, or opt for more tailored, deeply branded options depending on your goals and show size.
- Ready-to-Go options available from £795.
- Customised branded experiences from £4,995.
Ready-to-Go & Risk-Free
Our Ready-to-Go game option is easy to setup, quick to launch, and backed by our RTG money-back guarantee. If you’re not satisfied with your trade show game’s engagement, we’ll refund you.
No complexity. No long build times. No risk to your budget.
Trusted by B2B Event Marketers
“It exceeded our expectations because we didn’t realise how popular it was actually going to be, and how different it was to other stands!”
"We had twice the number of leads and also twice the number of people going towards the stand."
“Our stand looked fantastic – it was in a prime position, visually striking, and easily the most interactive on the floor. It definitely made us stand out.”
“We’ve been to this event many times, but this was the busiest our stand has ever been. The game really got people curious and kept them engaged.”
“It was a really nice way to get people over to the stand. You could say, ‘Here’s a game you can play, we’ve got prizes,’ and then start a conversation from there.”
"Not only did the game tick the boxes in attracting people to our stand, it worked brilliantly as a lead generating tool."
“The game was a brilliant icebreaker. It got people onto the stand, started conversations, and created a fun atmosphere, which is much better than handing out stress balls or pens.”
![[Google Ads] Games for Trade Shows](https://peekandpoke.com/wp-content/uploads/2025/10/event-gamification-blog-feature.png)
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"We wanted something to drive footfall and this 100% worked."
Watch How Interactive Games Work At Trade Shows
Interactive Trade Show Game Success Stories
“The difference in footfall compared to previous years was incredible. The game was a real conversation starter and helped us connect with so many more people.”
Tailored games
High-impact, brand experiences customised to your campaign- Prices ranging from £5K–£60K
- Fully customised for your brand & campaign
- We design and build everything for you
- Strategic onboarding & creative input
- 3-8 week typical turnaround time
- Smooth delivery, fully managed
Ready-to-Go games
Quick and effective games for your next event or online promotion- Prices starting from £795
- Choose from 40+ proven game themes
- Easy-to-use editor, no dev required
- Add your brand logos and messaging
- Setup and launch in a few hours
- Support via email or phone
How it works
1
Brief & Contract
2
Design & Build
3
Launch & Share
4
Engage & Review
Whether you opt for our tailored or ready-to-go service, the process is always smooth and simple.
“Peek & Poke felt really easy to work with. We could execute quickly, it worked across different events, and it gave us something that genuinely engaged people without adding risk.”
“I’ve loved it. It’s been great, it’s been fun, and the reception from everyone – internal and the players too – was great. I can only recommend.”
