Interactive Games for Events

Make your trade show investment pay off – with an interactive game

Trade shows are noisy, expensive, and high-pressure. You’re investing serious time and budget to be there – and you need to make it count. But even with a great-looking stand, a stellar team, and plenty of swag… you’re still seeing attendees breeze past without stopping.

That’s where digital games come in. Designed with the player in mind, these interactive games offer an engaging, playful experience that attracts delegates to your stand and keeps them there.

Draw a crowd with a game worth playing 🎮

Quick to set up and fun to play, interactive games help you cut through the noise and stand out from competitors. They’re a proven way to boost stand traffic, spark conversations, and capture GDPR-compliant data while you’re at it.

Why marketers love using games at events

Games aren’t just fun – they’re a powerful marketing tool. By turning your trade show booth into an interactive experience, you give delegates a reason to stop, engage, and remember your brand long after the event ends.

Here’s why they work so well for marketers:

Draw bigger crowds: Games create instant curiosity and foot traffic, even in busy exhibition halls.
Boost engagement time: Visitors stick around longer, giving your team more time to start conversations and build connections.
Capture more leads: Digital games make it easy to collect contact details as part of play.
Reinforce your brand: Custom branding ensures every interaction promotes your business.
Create shareable moments: Fun, competitive experiences encourage word-of-mouth.
Less wastage: Avoid plastic SWAG and throwaway giveaways being sent to landfill.

And crucially, they help prove event ROI. With built-in data capture and performance tracking, interactive games give you the engagement and the metrics you need to show real results. Easy to deploy, fast to play, and built for busy trade shows and corporate events – they help your brand become the one people remember.

Ready to draw a crowd? Let’s talk.

Book a discovery call to find out how games can turn your trade show booth into a true crowd-puller. We’ll discuss your event plans, audience, and how to make your stand the one people remember.

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"We wanted something to drive footfall and this 100% worked."

How do interactive games for events work?

Pick a game, package and campaign type

Choose from our collection of recommended trade show games and then decide how much you want to tailor the game to your brand or stand theme. If you love a game as it is, or don’t have the budget for extra customisation, then choose from our collection of ready-to-go games, if you want more then explore our tailored game service. Whatever your needs, we can work with you to customise a game to your needs and your budget.

Bridging the gap between digital and physical

There are lots of different ways of integrating a game into your stand design. The best devices to use when running our games at an event are iPads, large touchscreens, laptops + controllers, or you could even hire a fully branded retro arcade cab to make a real statement! The setup you choose will really depend on the type of event you’re planning – the important thing is to make sure that you have a WiFi or 4G/5G connection.

Who owns the data we collect?

This is a question we get asked all the time, and the simple answer is it’s yours to keep! You’ll just need to make sure you export the data from the game once you’re done. You can also ask players to opt-in to your marketing emails as they enter their details, so you’ll get GDPR-compliant leads and data for event follow-ups.

Can I play the game before buying?

Yep! You can play free demos of all our branded games to experience the game play and decide which one you’ll pick! If you’re struggling to choose then let us know and we can advise you in picking the best game for your event. To play our games simply navigate to the game of your choice and click ‘Play a demo’.

“I’ve loved it. It’s been great, it’s been fun, and the reception from everyone – internal and the players too – was great. I can only recommend.”

"Not only did the game tick the boxes in attracting people to our stand, it worked brilliantly as a lead generating tool."

“The game was a brilliant icebreaker. It got people onto the stand, started conversations, and created a fun atmosphere, which is much better than handing out stress balls or pens.”

"Visitors to our stand had a great time playing Mega Mountain Match and we had a queue throughout the weekend. The game format was ideal for our prize competition and we got some really positive feedback at the stand!"

“It exceeded our expectations because we didn’t realise how popular it was actually going to be, and how different it was to other stands!”

“The fact that the games were flexible to different types of hardware was an attractive point to us, as we had to work with what we had.”

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Ready to draw a crowd? Let’s talk.

Some of our favourite games for events:

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