Exhibition Stand Games

Feeling overlooked at trade shows, events or exhibitions?

When you’re sharing space with hundreds of other exhibitors (including a few competitors), attracting delegates can feel like a monstrous task. That’s where digital games come in. Designed with the player in mind, these interactive games offer an engaging, playful experience that attracts delegates to your stand and keeps them there.

Draw a crowd with a game worth playing. 🎮

Quick to set up and fun to play, exhibition stand games help you cut through the noise and stand out from competitors. They’re a proven way to boost stand traffic, spark conversations, and capture GDPR-compliant data while you’re at it.

Why marketers love using games at events

Exhibition games aren’t just fun – they’re a powerful marketing tool. By turning your booth into an interactive experience, you give delegates a reason to stop, engage, and remember your brand long after the event.

Here’s why they work so well for marketers:

Draw bigger crowds: Games create instant curiosity and foot traffic, even in busy exhibition halls.
Boost engagement time: Visitors stick around longer, giving your team more time to start conversations and build connections.
Capture more leads: Digital games make it easy to collect contact details as part of play.
Reinforce your brand: Custom branding ensures every interaction promotes your business.
Create shareable moments: Fun, competitive experiences encourage word-of-mouth.

From sparking conversations to building lasting brand recall, exhibition games turn your booth into the one delegates don’t want to miss.

📘 Grab your free 30-page guide to discover everything you need to know about using games in an event setting. Or, if you’ve already got an idea, get in touch – we’d love to help bring it to life.

Make your next trade show the best yet.

Stand out, spark conversations, and win more leads. Get your free guide to using digital branded games at trade shows and events.

Event and Expo Games Guide

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“Our stand looked fantastic – it was in a prime position, visually striking, and easily the most interactive on the floor. It definitely made us stand out.”

How do games for exhibition stands work?

1. Pick a game, package and campaign type

Choose from our collection of recommended trade show games and then decide how much you want to tailor the game to your brand to match your campaign or stand theme. If you love a game as it is, or don’t have the budget for extra customisation, then choose from our collection of ready-to-go games, if you want more then explore our tailored game service. Whatever your needs, we can work with you to customise a game to your needs and your budget.

2. Plan your competition (or not!)

Whether you offer on the spot prizes or a free prize draw at the end of the event, leaderboard functionality is built-in to create a competitive buzz and capture compliant data for follow-up campaigns. If lead capture isn’t what you’re looking for with a game, then you have the option of going leaderboard-less – creating a fun and interactive experience on your stand that everyone can enjoy.

Digital games are a great tool for collecting leads, especially if you don’t have access to a badge scanner. Extracting your leads from the game is straight-forward – simply access the game admin area where you can easily download your data.

3. Deploy the game

There are lots of different ways of integrating a game into your stand design. We can work with you, your team or any third-party stand supplier to work out the best way to present your game on your exhibition stand. The best devices to use when running our games at an event are iPads, large touchscreens, laptops + controllers, or you could even hire a fully branded retro arcade machine to make a real statement!

“It exceeded our expectations because we didn’t realise how popular it was actually going to be, and how different it was to other stands!”

Branded Games at Events and Exhibitions Video Thumbnail

"We wanted something to drive footfall and this 100% worked."

How much do branded exhibition games cost?

There’s a common misconception that games are incredibly expensive to develop and roll out. Our white label games offer the flexibility you need when it comes to your goals and budget. There are different levels of customisation available, from simply adding in a logo, to a full game re-skins. Here’s an indication of what you can get for your budget when it comes to a branded game:

Under £2,000 – Minimal customisation / quick turnaround
£2,000 to £8,000 – Tailored / partially customised
£8,000 to £15,000 – Part to fully customised / few bespoke features
£15,000 to £30,000 – Heavily customised / many bespoke features
£30,000 and upwards – Heavily customised / multiple languages or territories

Interesting in knowing more? Check out our full pricing table.

Talk to us about your event plans!

If you have a question or would like to know more about how you can use games at events then fill in the form below, and we'll be in touch to organise a call!

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