Exhibition Games

Exhibition Games

Our digital games for exhibition stands are proven crowd-pleasers that can drive footfall, boost audience engagement, and support lead generation.

When you’re sharing a space with hundreds of other exhibitors (and competitors), finding ways to connect with delegates can feel like a monstrous task. Our branded games help you stand out and entertain the crowd.

Games get your brand noticed. Designed with the player in mind, our exhibition stand games offer an engaging and playful experience that’s sure to bring in the crowds!

Quick to play and easy to set up, our games are a great way to stand out amongst your competitors, increase traffic, and capture GDPR-compliant data ready for your post-event follow-up campaigns.

Tailored to your brand, we can customise to suit your budget and your goals, from simply adding your logo and changing the colours to a full game re-skin.

But don’t just take our word for it – see them in action and hear what delegates had to say at our recent show! 👇

Not only did it tick the boxes in attracting people to our stand, it worked brilliantly as a lead generating tool.

Leanne Mackee, 4C Insights

How do games for exhibition stands work?

1. Choose a game engine

We have a selection of trade show games that can be tailored to your brand or completely re-skinned to match your campaign or stand theme. We can work with you to customise a game to your needs and your budget.

2. Run a competition

Whether you offer on the spot prizes or a free prize draw at the end of the event, leaderboard functionality is built-in to create a competitive buzz and capture compliant data for follow-up campaigns. Extracting your leads is straight-forward – you’ll be given access to an admin screen where you can simply click to export your data.

3. Deploy it

We’re happy to work with your team or any third-party stand supplier to work out the best way to present your game. Past clients have used a series of iPads on hired plinths, large format screens, and you could even hire a fully branded retro arcade cab to make a real statement – you’d certainly be hard to forget!

Our free Trade Show Games Playbook has 40 pages of juicy insider info on leveraging the power of games to level-up your stand. The guide also includes a section on maximising engagement and getting the most out of a virtual trade show booth, as well as using an arcade cab for your game.

Download the playbook now!

We wanted something to drive footfall and this 100% worked

Simon Foster, 34SP.com

Setting up your exhibition stand game

Connectivity and technical details

Our HTML5 games are browser based so usually need an internet connection for the leaderboard to work – we understand that WiFi at large events can sometimes be flaky, if that’s the case, we can work around it with a simple local network solution.

Phone or on-site support

We provide easy to follow set-up instructions and we’re always on the other end of the phone if you need us. We can also provide an on-site set-up solution and stick around throughout the whole show.

You can also use our online games to support your wider marketing campaigns. From increasing brand awareness and engagement to generating leads and sales, our friendly team can help you find the best game to meet your goals.

How much do branded trade show games cost?

Building custom games can be expensive, which is why we’ve developed a whole range of ready-to-go options for those on a budget and looking for a quick turnaround. Whether it’s to grab attention, drive footfall, spark conversations, or capture qualified leads, these games are designed to get you results at your next event.

Here’s our ready-to-go pricing table to give you an idea of what’s available on a budget:

Essential
£995
Ready-to-go game, ideal for small businesses
Game editor to update your own content
Add your company logo
Update game copy
Lead capture form & leaderboard
1-month licence period
Campaign dashboard & lead data
Choose a Piknik gameChoose a Piknik game
Standard
£1,495
Ready-to-go game, ideal for small businesses
Game editor to update your own content
Add your company logo
Update game copy
Lead capture form & leaderboard
3-month licence period
Campaign dashboard & lead data
Custom game URL
Social sharing panel
Friend leaderboard
Choose a Piknik gameChoose a Piknik game
Premium
£2,395
'White glove' service, ideal for medium-sized businesses
Includes all Standard features, but we'll set everything up
Initial briefing call
Dedicated account manager
Lead capture form & leaderboard
3-month licence period
Campaign dashboard & lead data
Custom game URL
Social sharing panel
Friend leaderboard
Custom-designed game logo and prize images
Choose a Piknik gameChoose a Piknik game

Get your free copy of the Trade Show Games Playbook!

Want to know more?

From case studies to blog posts, we’ve pulled together a selection of related content to help you do that little bit of extra reading.