The Free Guide Every Event Marketer Needs

Every trade show floor is a battlefield for attention – and your booth is on the front line. With hundreds of exhibitors competing for the same delegates, standing out isn’t just nice to have, it’s essential to hitting your event targets. A slick stand isn’t enough; you need a strategy that stops people in their tracks and keeps them engaged.

This free guide reveals 12 proven tactics used by brands like Benifex, M247, 34SP.com, and Yellow Spider to draw crowds, spark conversations, and turn booth traffic into measurable business results.

Download your copy to discover how to:

✅ Grab attention – Use proven tactics to make delegates stop and take notice.
✅ Build rapport & trust – Create memorable, positive interactions with potential clients, even if they’re not ready to buy.
✅ Keep visitors engaged – Hold attention without resorting to pushy sales tactics.
✅ Outshine the competition – Make your booth the one everyone talks about and returns to.
✅ Boost event ROI – Drive higher traffic and capture more leads.

Get the strategies top B2B marketers rely on to make their booth the busiest on the floor — download your free guide today.

12 Step Event and Expo Checklist

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"Not only did the game tick the boxes in attracting people to our stand, it worked brilliantly as a lead generating tool."

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