Customisable Branded Games

Engaging games that players love

Are you struggling to connect with your customers? Is your marketing fading into the background? Are you finding it difficult to stand out from what your competitors are doing? Or maybe you’d just love for your target audience to really engage with your marketing campaigns?

A branded game will tick all of those boxes. ✅

Not sure whether a game could work for your brand and audience? Take our quick quiz to find out if it’s a good fit!

It’s all about how you make them feel

As Maya Angelou famously said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

That’s the real power of branded games. When people play a branded game, they’re actively interacting with your brand in a fun and memorable way. By giving them a highly engaging experience that they’ll love to play, you can expect to increase brand awareness and boost affinity too.

There’s no better way of seeing how someone feels than by seeing their game face… 👇

Customisable games for all kinds of marketing campaigns

These fun interactive games can be tailored to your brand or campaign, either by adding your logo, messaging and in-game promotional graphics – or adding new characters and changing the game play environments.

It’s a great way for your brand to stand out, and by combining entertainment with engagement, this carefully crafted interactive format is pretty much guaranteed to capture your audiences attention and engage them in a branded game experience like no other.

Digital games can be used for many different use cases and all kinds of marketing campaigns, like:

Enhancing a customer engagement campaign by bringing a fun and interactive element to the table
As a footfall magnet and lead collection tool at events, trade shows or exhibitions
To encourage customer loyalty and retention by sharing prizes, voucher codes and freebies
Give newsletter subscribers something different with a fun game campaign designed to reignite engagement
Bring teams together with an interactive experience designed to boost employee engagement
Create memorable connections with a B2B audience with an experience that stands out
Make your seasonal campaign sparkle with a fun engaging game that everyone will love to play

Interested? Take our quick quiz to find out if branded games will work for you and your brand, or book a call to find out more about our games.

"The game has been a great engagement tool and the perfect way to bring our campaign to life."

Discover how games can work for you

Marketers are often surprised by the ways in which a game can be used to support their brand. The phrase “I love the idea, but it wouldn’t work for my business” is one we hear often but, more often than not, is wrong. Games can be used for lots of different use cases, across many different industries and by businesses of all sizes too!

But what are the benefits of using branded games in marketing campaigns?

Fun, interactive and memorable experiences that people love
Stand out from the crowd (and your competition) and stay ahead of the marketing curve
Support many marketing objectives like increasing brand awareness, boosting brand engagement, increasing customer engagement and supporting lead generation etc
Wide range of customisation opportunities
Professional looking, tried and tested games
A game for the fraction of the cost you’d need to build one from scratch!

Are branded games a good fit for you?

Wondering if a branded game would work for you? You're only 20 quick questions away from finding out if games are a good fit for your brand and audience.

Take the quiz!

"The game delivered really great results for us, with fantastic engagement and a 60% opt-in rate."

Industry leading engagement

One of the biggest advantages of choosing a branded game from Peek & Poke is that you can be safe in the knowledge that our games are tried and tested, so we can pretty much guarantee that your players will have a great experience and you’ll get industry leading levels of engagement too!

But don’t just take our word for it, here are some case studies…

Quidco saw a whopping 3.5 million games played across three seasonal campaigns, with one of them clocking in 33 minutes average player engagement time!

Kwik Fit’s Kwikmas Match game was played 700k times by both customers and staff, with an average engagement time of 2hrs among UK staff!

Hungry Horse recorded a fantastic 834k games played across two campaigns, with 54k unique scores submitted to the game leaderboard.

Yellow Spider used a game to drive footfall at their clients event booth and recorded 589 game plays across two events, over 100 scores submitted and a 40% GDPR compliant opt-in rate!

More case studies:

View case study

"The journey to the last day is always important and the Peek & Poke team continued to be incredibly supportive and caring. Maybe others can develop games – but it’s not just about that."

Ready-to-go games

These cost-effective pre-packaged games are ideal for smaller budgets, one-off events or shorter campaigns. Available in a range of seasonal and industry themes, many games offer in-game branding opportunities. Simply add your logo, change the in-game copy and imagery with the user-friendly game editor tool and off you go.

Explore ready-to-go games

Greene King Employee Engagement Game - Gameplay Screenshot 2

Tailored games

Fully customisable tried-and-tested games are ideal for larger businesses and established brands looking to make larger amends to a game like changing the game environment and adding new characters or collectibles.

Our team of expert marketers, designers and developers will help you create a branded game experience your customers won’t forget.

Learn more about tailored games

"The delivery was perfect. It was a stable solution that ran smoothly throughout the duration of the campaign. Peek & Poke showed great interest in the campaign as it progressed and I definitely would recommend them to someone who is looking for a game!"

Are you ready for branded games?

Whether you’re a B2B or B2C brand, you’re ultimately trying to engage and connect with people, and guess what? People love to play games!

There is, of course, a little more to it than that. Your brand, audience, team and budget can have a big influence on whether or not a game campaign is likely to be a success.

Take our quick quiz to find out if branded games could be a good fit for you and your brand. Or, if you’d like to find out more about how branded games could work for you or to discuss a campaign idea then book your free discovery call.

Book your discovery call

Want to know more about customisable branded games and how they could work for you? Book your free, no-obligation discovery call with Cari or Leanne to discuss how a branded game could work for you and your business.

Book a discovery call

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