Customisable Branded Games

Customisable branded games from Peek & Poke

Looking for a high-impact way to engage customers, boost brand visibility, or activate a new campaign? At Peek & Poke, we create customisable branded games that combine performance, playability, and brand power – without the time or cost of full bespoke development.

Built in the UK and developed with the player experience at heart, our games are designed to deliver results at scale. With a library of proven game formats, you can launch a campaign-ready game that’s fully tailored to your brand – from visuals and messaging to prize logic and user journey.

Whether you’re activating a seasonal promotion, driving app engagement, or creating a fresh loyalty mechanic, our games offer:

⚡ Rapid deployment on trusted foundations
🎯 Creative flexibility with full brand control
📈 Tangible engagement, conversion and data capture

Not just another game template – this is your brand brought to life through play.

We’ll work with you to understand your goals, audience, and channels before recommending the right game formats to meet your objectives. Book a call with our team to explore how custom branded games can elevate your next campaign.

Want to see what we’re all about? Take a look at some of our favourite branded game projects in action – just hit play below. 👇

Why leading brands choose customisable branded games

In today’s digital landscape, capturing and keeping attention is harder than ever. Customers are bombarded with content across almost every channel, making it hard for even high-budget campaigns to make a lasting impression.

That’s why more marketers are turning to customisable branded games – interactive experiences that deliver real engagement, not just views. These games are designed to entertain, built to perform, and flexible enough to align with your strategic goals. Whether you’re driving awareness, boosting app usage, or launching a seasonal campaign, they turn passive audiences into active participants.

Unlike bespoke builds, our approach gives you the best of both worlds: the speed and reliability of proven game formats with the freedom to tailor every element – from branding and prize logic to user flow and visuals.

Here’s why they work so well for high-performing teams:

✅ Flexible by design: Tailor gameplay, branding, and rewards to match your audience and campaign.
✅ Faster to launch: Go live in a matter of weeks, not months.
✅ Cost-effective: Premium execution without the custom build price tag.
✅ Proven performance: Tried-and-tested formats your customers will love.
✅ Scalable and secure: Built to handle large audiences and meet compliance needs.
✅ Measurable impact: Generate real engagement, data capture, and repeat visits.

Tailored to your goals, compliant with your sector, and ready to scale, our customisable branded games slot seamlessly into ATL, BTL, loyalty, and omnichannel campaigns – helping you stand out and make a lasting impression.

Ready to turn your next campaign into something unforgettable?

Let’s make it happen. Book a call with our team to explore how a customisable branded game can help you drive engagement, boost results, and bring your brand to life.

🎯 Tailored to your goals
🧩 Built to fit your campaign
🚀 Designed to deliver impact

👉 Book a call now to talk through your ideas.

Get in touch

Trusted by brands like:

"We needed an engaging format that embodied our fun, playful brand and showed off the wide variety of activities available on a ski holiday as part of a wider marketing campaign."

What can you customise?

Unlike static templates, branded games offer deep customisation – giving you the freedom to craft a game that reflects your brand personality and delivers results. These fun interactive games can be tailored to your brand or campaign, either by adding your logo, messaging and in-game promotional graphics – or adding new characters and changing the game play environments.

You can expect to be able to customise:

Visual branding (logos, fonts, colours)
Game environments, characters, enemies, collectibles, maps, and more.
Menus and in-game messaging and micro copy
Prize mechanics and reward types
Data capture fields and opt-in logic
Game difficulty, levels, and player incentives
User journey and post-game flow

Whether you’re keeping it simple or pushing creative boundaries – our friendly team can help you strike the perfect balance, book a call to get started.

"We were able to see concrete examples of the project we would be getting. We were also provided with examples of how our brand could be adapted to the finished product which allowed us to evaluate effectively."

How it works

Our custom branded games leverage the power of gameplay to help you connect with your audience and meet your marketing goals. We’ve outlined the process below:

Step 1) Book your discovery call

Want to know more about customisable branded games and how they could work for you? Book your free, no-obligation discovery call with Cari or Leanne to discuss how a branded game could work for you and your business.

Step 2) Choose your game and level of customisation

With 12 distinct game types and over 30 options to choose from, there’s bound to be one that’s a perfect fit for you. We offer various levels of customisation, from simply adding a logo (ready-to-go games) to full environment re-skins (tailored games). Our team can help you choose the right game and customisation options based on your objectives and budget. We take pride in working closely with our clients to understand what they are trying to achieve and who they are trying to reach before advising which games can help them reach their goals.

Step 3) Set up the game

Whether we set the game up or you do it yourself will depend on the customisation route you choose. Ready-to-go games are our DIY option and come with a game editor which you use to set the game up yourself. Our tailored games are designed and customised to your brand, so we’ll do all of the design and setup work for you!

Step 4) Share with your audience

We’ll host the game for you on a secure personalised URL, or on a subdomain of your current website. All that’s left to do is kick off your campaign and share the game! Your branded game can be linked to from your website or app, as well as shared on your social channels, newsletter, or even at an event or tradeshow.

Ready to get started? Simply book a call with our friendly team! We’ll walk you through our games, explore the different customisation options, and chat through the different ways you could use games in your marketing. Plus, if you already have some fun ideas in mind, we’d love to hear them!

"The game delivered really great results for us, with fantastic engagement and a 60% opt-in rate."

Retail Customer Engagement Ebook Feature

Boost Retention. Delight Customers. Drive Loyalty.

By offering an alternative to their usual messages, retail marketers have the perfect opportunity to create a special campaign that customers will remember and associate with your brand.

Download this guide for 10 ways marketers can use games for engagement and loyalty campaigns.

Get the guide for retail marketers!

Unlocking Customer Engagement & Loyalty Through Games

Customers are overwhelmed with offers and messages, and traditional campaigns often fade into the background. To build lasting loyalty, smart hospitality brands are using playful digital experiences to keep guests engaged between visits.

See how top hospitality brands use branded games to boost engagement, and get 10 campaign ideas to inspire your next move.

Get the guide for hospitality marketers!

"The journey to the last day is always important and the Peek & Poke team continued to be incredibly supportive and caring. Maybe others can develop games – but it’s not just about that."

What to expect from working with Peek & Poke

We’ve invested thousands of hours into our games to ensure they’re built with great gameplay and user experience front of mind. Whether it’s to reward customers at Christmas, delight prospects at events, or engage employees in your organisation, the games help you to deliver a playful experience that your audience will love.

Here’s what you can expect from working with us:

✅ Industry-leading levels of player engagement.
✅ A range of seasonal and industry themes to choose from.
✅ Projects that are delivered reliably, on time, and on budget.
✅ Tried-and-tested games for a fraction of the cost you’d need to build them from scratch.
✅ Top-notch customer service from friendly humans.

Looking to reimagine your brand activations? Let’s talk. Book a call with our team and discover how marketers are using games to transform brand engagement – and have a little fun doing it.

"The delivery was perfect. It was a stable solution that ran smoothly throughout the duration of the campaign. Peek & Poke showed great interest in the campaign as it progressed and I definitely would recommend them to someone who is looking for a game!"

Case studies:

View case study

"We found online forums where players were joking about how addicted they were to the game. It’s really encouraging and goes to show that this medium is a great way to keep our audience engaged in a positive way."

Book your free discovery call

Want to know more about branded games and how they could work for you? Book your free, no-obligation discovery call with Cari or Leanne to discuss how a game could work for you and your business.

Book a discovery call

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