Summary
ViaEurope, an e-commerce logistics company headquartered in Berlin, was looking for a fun way to attract visitors to their stand at a tech-focused convention.
Tech to tech
ViaEurope knew that most convention delegates would be tech support specialists, programmers, and developers – traditionally a tough audience to engage in conversation.
With a screen available at their stand, they wanted to avoid playing a generic video of parcels in transit. Instead, Technical Support Engineer Elad Itzkin proposed using a digital game to draw people in and create a fun, interactive experience. The game ran on a laptop, with gameplay displayed on a TV screen at the stand, while players used a mouse controller to play.
Given their tech-savvy audience, they chose a Data Booster game – the perfect fit for those who spend their days managing the complexities of cyberspace!