Toothie's Prague Quest

FDI World Dental Federation turned event engagement into measurable interaction

FDI World Dental Federation (FDI) attends numerous international trade shows each year. With busy exhibition halls and a broad audience to appeal to, the team was looking for a way to stand out, attract visitors onto the stand, and better understand how people were engaging with them.

This was the first time the Congress team had used an interactive game as part of their marketing. The aim was simple: to create something fun, approachable, and easy to manage that could work across multiple events, with the potential to be reused year after year.

Enter Toothie’s Prague Quest, a customised runner game featuring FDI’s mascot, Toothie the beaver, set against Prague-inspired backgrounds to promote the upcoming FDI Congress.

Toothie Prague Quest FDI's Branded Game By Peek & Poke

Custom Collectibles In Toothie Prague Quest FDI's Branded Game By Peek & Poke

Custom Billboard In Toothie Prague Quest FDI's Branded Game By Peek & Poke

Gameover On Toothie Prague Quest FDI's Branded Game By Peek & Poke

Score Submission On Toothie Prague Quest FDI's Branded Game By Peek & Poke

“We do a lot of trade shows. We’re always trying to have engaging activities, and I was looking for something fun to put in place.”

Laetitia Reymond, Congress & Continuing Education Director, FDI World Dental Federation

Built for flexibility on the show floor

FDI needed a solution that could work across very different event setups, from large international congresses to smaller trade shows with limited space.

One of the key benefits of using a digital game was flexibility. The game could be used across different hardware, was easy to transport between events, and simple to set up on-site.

At larger events, FDI used a central tower with a 55” screen and keyboard, creating a clear focal point on the stand and encouraging natural queues. At smaller shows, the game ran on an iPad, making it easy for staff or hostesses to manage.

Laetitia commented: “The tower is more visible, so people queue more easily. But the iPad works just as well.”

Prizes added an extra incentive. Players who reached a target score won a branded Toothie plush, while others could enter a prize draw for a free FDI Congress registration.

FDI World Dental Federation Trade Show Stand With Branded Game From Peek & Poke

“It’s always very difficult to quantify how many people you have at your booth, so the fact that the game records the number of players and game plays is a very helpful indication for us.”

“For me, the best value for money is the support. We really felt that we could rely on the Peek & Poke team if we had problems.”

Laetitia Reymond, Congress & Continuing Education Director, FDI World Dental Federation

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