Blaze Runner | Case Study

South Yorkshire Fire & Rescue Blaze Runner Game Instructions

South Yorkshire Fire & Rescue Blaze Runner Gameplay

South Yorkshire Fire & Rescue Blaze Runner Game Transition Screen

South Yorkshire Fire & Rescue Blaze Runner Leaderboard

South Yorkshire Fire & Rescue Blaze Runner Thanks For Playing

South Yorkshire Fire & Rescue Blaze Runner Social Sharing

Turning safety into play

Fire safety might not sound like a natural match for gaming, but for the team at South Yorkshire Fire & Rescue, it was the perfect fit. The goal was to spark conversations in households, especially among parents and children, by offering an interactive way to explore a potentially scary topic, helping them start conversations with family members.

Zander explained it well: “As well as wanting to make this public-facing campaign measurable, we wanted to make it more approachable for parents to talk to children. We wanted to tap into the nostalgia of games from the 80s and 90s, which is why we thought this game would work well for us.”

Blaze Runner struck just the right tone, playful for kids and nostalgic for adults, helping the campaign appeal to households.

"Communication teams are always looking for new ways to cut through with their audiences and change behaviour, that's as true in the public sector as it is for any other brand or organisation."

Zander Mills, Communication Manager, South Yorkshire Fire & Rescue

"Working with Peek & Poke gave us an opportunity to test this concept as part of our campaign marketing mix and we were really pleased with the outcomes our campaigns achieved."

Zander Mills, Communication Manager, South Yorkshire Fire & Rescue

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