Rezcontrol Rush

Average 30 plays per player

37% marketing opt-in rate

45 mins avg. engagement time

“We had a few different objectives – to give something back to our customers and partner APIs, whom we work very closely with, and to extend our brand name recognition and personality to new hotels. We also, specifically, didn’t want to run another social media campaign which looked much like everyone else’s, for that reason.”

Jenni O'Connor, Marketing Manager, Rezcontrol

“We all get a hundred Christmas emails, and we usually smile, delete them, and forget them instantly. So we thought, why not try a game instead?”

First-time buyers, reduced risk

For Rezcontrol, what stood out about Peek & Poke wasn’t just the idea of using games, but how accessible and well-supported the approach felt, particularly for a team trying something new for the first time.

What ultimately gave Rezcontrol confidence was a combination of clear demos, transparent pricing, confidence in delivery, and evidence of high engagement levels from similar campaigns.

For a first-time campaign using a white-label game, the ability to start sensibly and feel in control of spend mattered more than feature depth. Knowing they could take an entry-level approach without overcommitting made the decision easier to justify internally.

Rezcontrol Rush was a Christmas-themed, tailored match-3 game, designed and hosted by Peek & Poke and live for one month in December 2025.

The game used a familiar, recognisable format that many players already understood. This reduced friction, made the experience easy to pick up, and helped ensure strong engagement, without the risk of asking the audience to learn something complex or unfamiliar.

Rather than leaning into competition or top-spot prizes, the campaign was intentionally non-competitive. This approach helped the campaign feel inclusive and brand-led, rather than transactional or incentive-driven. The goal wasn’t to turn users into gamers; it was to encourage them to take a short break in their day and enjoy a moment with the brand.

As Jenni O’Connor, Marketing Manager at Rezcontrol, explained, the idea of a game complimented the brand’s personality: “Rezcontrol’s single most powerful USP is that we provide real connection and customer service, as well as technical excellence – we wanted to mirror that sense of connection embedded in our approachable brand personality and felt a game would be a good way to achieve this.”

“Rezcontrol’s single most powerful USP is that we provide real connection and customer service, as well as technical excellence - we wanted to mirror that sense of connection embedded in our approachable brand personality and felt a game would be a good way to achieve this.”

Jenni O'Connor, Marketing Manager, Rezcontrol

Who the campaign was for

Rezcontrol Rush was designed to reach and resonate with a broad but relevant audience. This included existing customers, hoteliers and their teams, as well as prospective customers, API and integration partners, and Rezcontrol’s internal teams.

With a healthy email database, Rezcontrol was able to reach a meaningful audience through owned channels, without relying heavily on paid media. This made the campaign both cost-effective and well-suited to a brand-first objective.

Promotion that created visible spikes

Rezcontrol positioned the game as a seasonal brand moment rather than a standalone experiment, ensuring it was consistently visible throughout the campaign period.

Promotion was driven through a mix of owned and earned channels, including email campaigns to customers and prospects, newsletter inclusions, organic social media posts, internal customer messaging, staff advocacy, and partner amplification.

Engagement peaks aligned clearly with promotional activity across channels, reinforcing the value of sustained visibility and coordinated distribution rather than one-off sends.

Rezcontrol Rush Case Study Level Complete

Incentives that encouraged participation, not spam

Rezcontrol measured success through engagement quality, opt-ins, and overall sentiment. Against those objectives, the campaign exceeded expectations.

The campaign delivered strong engagement and repeat play and also gained a significant number of opt-ins, compared to games by similar size B2B organisations. For a brand with a long B2B buying cycle and a relationship-led sales process, these opt-ins were viewed as particularly valuable.

Clear dwell-time signals showed that people were spending meaningful time with the game, and distinct engagement spikes aligned closely with promotional activity across channels. Given Rezcontrol’s long consideration cycle these opt-ins were viewed as high-quality future pipeline rather than short-term leads.

As Jenni O’Connor explained:

“We were delighted to see so many people actively opting in. As many were not existing customers or other contacts, we feel confident that some of these will go further.”

Jenni O'Connor, Marketing Manager, Rezcontrol

The impact that mattered most: memory, delight, and confidence

While the quantitative results validated the campaign, the strongest signals of success were qualitative.

Customers, prospects, partners, and internal stakeholders engaged with the game, talked about it, and remembered it – one partner, SiteMinder, even included it in a widely-shared video! Beyond engagement, the campaign also acted as a subtle reassurance play following Rezcontrol’s recent acquisition, reinforcing continuity, brand personality, and humanity at an important moment for the brand.

“We wanted to remind our customers that we are still who we always were – only now with added resource.”

Working with Peek & Poke

From Rezcontrol’s perspective, execution mattered as much as the concept itself. Peek & Poke were rated 10/10 for delivery, responsiveness, and flexibility.

“Peek & Poke were so responsive, so helpful, and so flexible. It felt like a genuine partnership.”

Support extended beyond the build, with clear and practical guidance on how to promote the game and maximise its impact across channels.

“We were given clear, practical guidance on how to promote the game, and it made it really easy for us to maximise its impact.”

“For who we are and what we were trying to do, it was excellent value for money. It connected us to people we wanted to connect with in a meaningful way.”

Jenni O'Connor, Marketing Manager, Rezcontrol

More case studies

View case study

Need some help?

Help me Peek & Poke!