Protyre Autocare boosted summer engagement, sales, and brand awareness with a campaign centred around three different sport-themed games!
“The great thing about games is that it ticks a lot of boxes.”
Joe Whitlock, Mechanical Marketing Manager, Protyre
1,701 total players
12,693 total games played
7m 2s average player engagement time
1,618 total players
17,644 total games played
6m average player engagement time
2,415 total players
12,903 total games played
8m 31s average player engagement time
“We liked the little things, like in the game you can brand the hoardings on the race track. Little things like that do a lot for brand awareness.”
Joe Whitlock, Mechanical Marketing Manager, Protyre
from the blog
Six Creative Football Marketing Campaign Ideas
When major tournaments are taking place, brands rush to post reactive graphics, predict-the-score polls, and hashtag-laden matchday tweets. But when every brand shows up in the same way, creativity stops being creative; instead, it becomes predictable.