Melbourne Man

£800 raised for charity

24 mins avg. engagement time per player

Promoted via mailing list and social media

"Very well managed and everything delivered on time. Exceeded expectations!"

Natalie Fayle, ioMart

Melbourne Man Runner Game Charity Fundraising

Melbourne Man Branded Game Score Submission Screen

It’s a win-win

To help boost engagement and data capture, Melbourne ran a competition. Players who ran further than 500m were asked to submit their details for a place on the leaderboard and to be entered into a free prize draw to win an iPad Mini.

As a neat little addition with big impact, they added a charity fundraising totaliser, and donated £5 to charity for every player who ran over 500m and submitted their score.

Warm and fuzzy feels

Melbourne shared the game with their mailing list and promoted it through their social media channels. On average players spent 24 minutes playing the game and they raised nearly £800 for children’s charity, Lumos.

The game managed great engagement figures for Melbourne, was proven fun for their clients and raised money for charity too. Positive brand feels all round.

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