It’s a win-win
To help boost engagement and data capture, Melbourne ran a competition. Players who ran further than 500m were asked to submit their details for a place on the leaderboard and to be entered into a free prize draw to win an iPad Mini.
As a neat little addition with big impact, they added a charity fundraising totaliser, and donated £5 to charity for every player who ran over 500m and submitted their score.
Warm and fuzzy feels
Melbourne shared the game with their mailing list and promoted it through their social media channels. On average players spent 24 minutes playing the game and they raised nearly £800 for children’s charity, Lumos.
The game managed great engagement figures for Melbourne, was proven fun for their clients and raised money for charity too. Positive brand feels all round.