M247 Cyber Maze Raider

Summary

M247, a leading connectivity provider based in Manchester, were looking for an interactive game to boost on-stand engagement and lead capture at an upcoming event.

Doing something different

The team knew they wanted to do something different when exhibiting at this show. They were looking for a fun and engaging experience to feature on their small-sized stand that would also support a prize giveaway, so games seemed like a good way to go.

They initially struggled to find something suitable that could be branded, would be easy to play, as well as accessible to a lot of different people. But, when they discovered Peek & Poke online and browsed the collection of ready-to-go games, they began to see how it might all come together.

The games were professional-looking, budget-friendly, and offered the perfect amount of personalisation. After trying out a few of the demos, the team selected Cyber Maze Raider as they were drawn to the game’s tech theme and retro feel.

M247 Cyber Maze Raider Branded Game Menu Screen

M247 Tech-Themed Maze Game for B2B Event

M247 Tech-Themed Game Score Submission Screen

M247 Tech-Themed Game Entering Player Details

M247 Cyber Maze Raider Leaderboard Screen

Compact stand design

M247 would be working with a relatively compact stand at their event. The game became a central feature of the design, with graphics to promote both the game and the prizes up for grabs.

There were a few setup options available, but in the end the game was displayed on a large monitor screen connected to a laptop hidden beneath the stand. Visitors could then play using a gamepad controller, with a separate keyboard to allow players to easily submit their score to the leaderboard.

As Annabel Seward, Marketing Executive at M247, said: “The fact that the games were flexible to different types of hardware was an attractive point to us, as we had to work with what we had.”

Before and during the event

In the lead-up to the exhibition, the team used the game as a unique talking point to invite contacts on LinkedIn and in their email database to meet with them at the show.

When the event came around, the game provided a fun and interactive element that could also capture data in addition to the team’s badge scanners – ultimately generating a greater number of leads overall.

Speaking about how the game worked as an engagement tool, Annabel said: “It was great because there was a lot of atmosphere around the stand when it was busy, and it looked excellent!”

“It was great because there was a lot of atmosphere around the stand when it was busy, and it looked excellent!”

Annabel Seward, Marketing Executive, M247

“It exceeded our expectations because we didn’t realise how popular it was actually going to be, and how different it was to other stands!”

Annabel Seward, Marketing Executive, M247

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