Frankie & Benny’s Birthday Calendar
Using Peek & Poke’s online calendar mechanic, Frankie & Benny’s ran a 30-day prize competition, adding an interactive layer to the celebrations and encouraging opt-ins.
26,000 total entries
16,000 new contacts added to CRM
1,000 bookings recorded in the weeks following the campaign
“The 30 days of 30 prizes was one element of our wider 30th birthday campaign. Our main offer was ‘Buy One Meal, Get One for 30p’, but the calendar played a key role in supporting database growth during the period.”
Georgia Read, Marketing Executive, Big Table Group
“Of the 26,000 entries, a significant proportion came from people who hadn’t previously visited Frankie & Benny’s.”
Georgia Read, Marketing Executive, Big Table Group
“The [Peek & Poke] team were super responsive.”
Georgia Read, Marketing Executive, Big Table Group
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