F. Ball Stopgap Shootout

344 total players

2,687 games played

11m 40s average player engagement time

Summary

F. Ball and Co. Ltd., the UK’s leading manufacturer of specialist flooring adhesives and floor preparation products for the contract flooring industry, were looking for something quick and fun to engage end users as part of a new product launch campaign.

On the ball

With a B2B audience of tradespeople, retailers, and wholesalers, F. Ball wanted to try a new strategy to promote the launch of their new Stopgap 1400 product. The aim was to engage customers and business partners, boost brand awareness, drive traffic to their new website, and promote the product itself.

When F. Ball discovered Peek & Poke, they were excited to see an online version of a game that resembled a physical setup they’d previously used to entertain visitors at in-person distributor conferences. Having run football-themed competitions before, they knew that this theme resonated well with their target audience.

F. Ball Gameplay with B2B Product Branding

F. Ball B2B Product Branding on Game Transition Screen

F. Ball Online Football Game Score Submission

Entering Player Data for F. Ball B2B Branded Game

"The game provided us with a fun new format to get in front of the end user and promote the new product."

Simon Ellis, Digital Marketing Officer, F. Ball and Co. Ltd.

Back of the net!

Simon Ellis, Digital Marketing Officer at F. Ball, was delighted by the success of their 3-month game campaign: “It’s done its job! Website traffic spiked and our audience loved the game.”

F. Ball hadn’t known what to expect from their first experience of working with Peek & Poke, but Simon was very happy with the collaboration: “The game was great fun, simple to set up, and easy to play. I really like how we could add our branding, advertise products within the game, and monitor the performance of everything using the dashboard. We found the whole process really simple, which was key to the success of our campaign.”

Want to see how another B2B brand used this football game in a charitable giving campaign? Check out Rhodar Soccer Skill Shot! ⚽🎄

"The game was great fun, simple to set up, and easy to play. We found the whole process really simple, which was key to the success of our campaign."

Simon Ellis, Digital Marketing Officer, F. Ball and Co. Ltd.

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