Benifex Booster

A fresh approach to events

Benifex wanted their trade show stands to feel more exciting and interactive. They wanted something that would fit the messaging of their wider ‘Benefit Boosters’ campaign while making them stand out at an upcoming trade show.

They chose Data Booster, a ready-made game customised with their brand. It gave the team a simple way to add energy and fun to their stands, no matter the size. As Natasha Hemmings, Head of Content at Benifex, said: “We wanted our stand to feel exciting and interactive – something that brought our Benefit Boosters campaign to life and gave people a reason to stop, play, and engage.”

The game ties in with Benifex’s report ‘Beyond the benefits selection window: The tech boosters you need to make your benefits fly’, which explores the elements that will deliver a return on benefits engagement.

They’ve also run a series of Benefit Boosters breakfasts and roundtables, with messaging and branding around the same theme.

Benifex Branded Flyer Game Spider Collision

Benifex Branded Flyer Game Score Submission

Benifex Branded Flyer Game Transition Screen

“Our stand looked fantastic – it was in a prime position, visually striking, and easily the most interactive on the floor. It definitely made us stand out.”

Natasha Hemmings, Head of Content, Benifex

Digital campaign extension

After the event, Benifex re-licensed the game for online use. While the theme of the campaign remained consistent, the format shifted to digital engagement.

It became part of an email nurture journey and has been shared regularly with followers on social media. As Natasha explained: “It’s a brilliant bit of content to share via LinkedIn now and again – it’s fun, eye-catching, and perfectly on brand. The digital version has performed especially well, sparking a bit of friendly competition among our customers and Benifexers alike.”

This is a great example of how versatile and effective branded games can be for both B2C and B2B businesses, even if we do say so ourselves! 💅 And we’re pleased to say that Natasha and the team rated their experience with a Peek & Poke game as 10/10. Result! 💜

“It’s a brilliant bit of content to share via LinkedIn now and again – it’s fun, eye-catching, and perfectly on brand. The digital version has performed especially well, sparking a bit of friendly competition among our customers and Benifexers alike.”

Natasha Hemmings, Head of Content, Benifex

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