Digital Marketing Manager

Come and work with us!

UPDATE: 28th February 2020 – We have now filled this role, but if this sounds like a good fit for you please do say hello anyway as there may be future opportunities.

Hey you, you love digital marketing right? Do you like games? How about games used for marketing? You do!? Read on…

Peek & Poke are a Sheffield based digital studio making browser-based games for a variety of businesses, charities and media companies that want to promote their brand in fun and interesting ways.

We believe (very strongly) that these games must be first and foremost fun to play, but they also need to work hard as a marketing tool to deliver excellent return on investment for the brands that commission them. It’s our aim to deliver positive experiences for the players and lasting connections for the brands.

The games are mostly delivered online, but also offline in a range of devices for use at trade-shows or in-store (e.g. iPads, touch-screens, Arcade Machines, etc).

While we have had some steady growth over the past few years, our ongoing challenge lies in the fact that many of our target market don’t know that what we do is even a thing!

That’s where you come in; we’re looking to hire an enthusiastic digital marketer to help us spread the word about who we are and what we do to other like-minded digital marketers working at brands and agencies.

For this reason we need somebody who understands the challenges marketers face in their role, knows where they spend their time online and how to speak their language. Most importantly, you’ll understand which of them a game will (and won’t) work for, and be able to use your own experience as a marketer and story-teller to help educate them on how they can get the most from using games in their marketing.

You’ll have a passion for digital marketing with excellent communication skills and a head for numbers meaning that you’re as comfortable researching and writing articles for a blog as you are experimenting and refining AdWords campaigns. As an unashamed marketing geek you’ll know your CMSs from your CPMs, your CTRs from your CTAs, the PPCs from the… well, you get the idea.

Working as part of our small but mighty team you’ll report to the Head of Marketing and company Director.

The role is based at our Sheffield offices but there will be times when you’ll be required to travel to exhibitions or networking events outside your normal working hours.

Your main responsibilities would be:

  • Helping to plan and execute our overall digital marketing strategy
  • Monitoring and maintaining online advertisement campaigns (GoogleAds, Remarketing, etc)
  • Creating and optimising campaign landing pages
  • Researching and writing content for the company website and blog
  • Writing company email newsletters
  • Setting up automated email campaigns, managing and optimising performance
  • Updating the company social media channels (Facebook, Twitter, Instagram, etc)
  • Researching markets and potential prospects
  • Building and maintaining the company mailing list
  • Gathering feedback from clients to help steer future product & service development

You must have:

  • A full understanding of modern digital / content marketing practices and the challenges faced by marketers in their roles.
  • Excellent written skills with impeccable spelling, punctuation and correct use of grammar
  • Experience configuring, optimising and reporting on PPC campaigns (GoogleAds, Facebook ads, LinkedIn, etc)
  • Copywriting experience (For PPC ads, landing/product pages, etc)
  • A pro-active self-starter mentality with superb organisational skills
  • Well-versed in word processing / spreadsheets / databases / email / CRM tools
  • An awareness of all things digital / internet related

It would also be useful (but not essential) if you had:

  • Experience using:
    • Collaborative online software (e.g. Highrise, Basecamp, Google Docs)
    • Blog, CMS and bulk mail tools (WordPress, Shopify, Mailchimp)
  • Experience doing:
    • Image editing/processing (e.g. Using Photoshop)
    • Writing/amending basic HTML
    • Automating marketing activities
  • A passion for casual, mobile and/or social games
  • Familiarity with working in a creative, project-based work environment
  • A well thought out plan for surviving the upcoming Zombie Apocalypse

Team culture

We are a hard-working, friendly team who enjoy what we do. Many of us are parents so having flexible working hours is important to us. Team drinks and trips to the board-game café are fairly regular events and we all enjoy cakes and biscuits to keep us going through the day at our SUM Studios home.

Salary & hours

Dependant on experience, but somewhere in the range of £25K to £35K (plus pension and bonus).

We would happily consider part-time applicants as well as full-time.

How to apply

Please write us an informal letter or short story (At least 500 words) telling us a bit about you and your employment history to date, describing why you feel your experience makes you a great fit for this role. Email it along with your CV to

If you have any further questions about the role in the meantime, please feel free to email us or call 0114 399 1011.