Why branded mini games work
Interactive branded games turn passive audiences into active participants. When people play, they give you their attention, and that attention delivers real marketing value.
Branded mini games help increase engagement, hold attention for longer than static content, and encourage repeat interactions. They can also support optional lead capture and data collection while working seamlessly across mobile and desktop thanks to lightweight HTML5 technology.
The experience is designed to feel fun and rewarding, not forced or gimmicky.
“We get massive engagement results from the games that get more thought put into them. It feels like there’s a lot more affiliation with the brand too.”
“The engagement was incredible. We’ve never seen numbers like that before! 15% of people played it over 50 times, which is just amazing."
“We expected to have a few hundred folks play the game, but by the end of the first day we saw a few thousand. The acquisition cost per app download was great too, far exceeding expectations!”
“It’s not just the ‘magic’ that the games add to our campaigns – it’s the quality, consistency, and reliability of Peek & Poke and everyone on the team. Those are the things we look for in our suppliers and we look forward to collaborating again in future.”
"The experience of working with Peek & Poke was great. The idea of our campaign was directly understood and incorporated into the brief. The communication was always smooth, uncomplicated, and fast."
Book your discovery call
If you have a question about how it works, or want to learn more about branded mini games, get in touch to book a free discovery call.