Expert HTML5 Game Developer for Your Brand

White-label HTML5 games for your brand

Cut through the noise and capture attention with an interactive experience that keeps your audience coming back for more.

A branded HTML5 game turns passive visitors into active participants, driving engagement, capturing leads, and boosting conversions.

We’re talking high-performance, tried-and-tested, marketing-ready games that deliver real results for your business.

Making great games is hard, but delivering great game experiences to your customers doesn’t have to be. That’s why we’ve packaged up our many years’ worth of games and marketing experience into a suite of games that provide industry-leading levels of player engagement.

See what an HTML5 game could look like for your brand

Book a discovery call and we’ll map out a concept tailored to your audience and goals.

Why choose our HTML5 game development service?

We’re a specialist HTML5 game development company offering white-label branded games at a wide range of price points to suit your budget and customisation needs.

With each game having hundreds (or in some cases thousands) of hours’ worth of production time invested into it, our service means you get a tried-and-tested game for a fraction of the budget you’d need to build it from scratch.

✅ Proven engagement: Our clients regularly see 20+ minutes of average gameplay per user.

✅ Marketing-optimised: Branded games drive brand awareness, lead capture, and conversions.

✅ Built-in leaderboards: Capture player data through score submissions to the leaderboard.

✅ Flexible branding: Choose from seasonal and industry themes with a range of customisation options.

✅ Quick turnaround: Our ready-to-go games can be up and running for you the very same day.

✅ Player-first design: Our white-label games are built with great gameplay and user experience front of mind.

✅ Mobile-first performance – The games work seamlessly across desktop, tablet, and mobile.

Tailored to your brand. Designed to perform

Book a discovery call to explore a custom-built HTML5 game for your campaign.

“I think the design was fantastic, it looked incredible and went beyond our expectations!”

Branded HTML5 games: how it works

1. Choose a game

Browse our library of tailored or ready-to-go HTML5 games. We offer a variety of different game types, as well as seasonal and industry themes to suit your campaign, all with live demos that you can try for yourself.

2. Select your level of customisation

You can simply add your logo and messaging to an existing ready-to-go game, or get in touch with us if you’d like to discuss further customisations to match your brand or campaign creative.

3. Launch and promote your game

Once your game is ready and has been launched, you’ll be able to share the unique URL with your audience across all platforms. Run a fun prize competition to boost engagement and keep players coming back for the chance to win!

💡 Fun fact: A recent client achieved a 40% CTR to a special offer page using a branded HTML5 game!

Our HTML5 games in action:

View case study

"The game was incredibly fun to play, and we are super proud that our Nick fans engaged in the challenge in such large numbers."

How brands are winning with HTML5 games

Branded HTML5 games are used wherever marketers need to capture attention, spark participation, and drive meaningful action. Rather than sitting in one neat funnel stage, they’re deployed at high-impact moments where engagement matters most, turning passive touchpoints into interactive brand experiences that increase time spent, strengthen recall, and encourage active involvement.

Because they’re built as lightweight HTML5 experiences, they work seamlessly across devices and channels, from landing pages, email and social media to trade shows, in-store activations and experiential campaigns.

Brands use them to:

👀 Boost brand engagement with captivating, interactive experiences
🧲 Increase retention and loyalty through repeat play
🚀 Launch products in a way that grabs attention and educates audiences
🎄 Activate seasonal campaigns around key calendar moments
⚡ Generate leads through fun, data-capturing competitions
🕺 Drive footfall at events and trade shows
🧑‍💼 Engage B2B audiences including clients and partners
🥳 Motivate employees through gamified internal campaigns

Wherever engagement is the goal, HTML5 games turn moments into measurable interaction.

Find the right moment to play

Book a discovery call to explore how HTML5 games can power your next launch, activation, or campaign.

Domino's Delivery Dash Runner Gameplay 2

"The team fully understood my brief and made everything we wanted fit in the budget we gave them! We look forward to working with Peek & Poke again this year!"

Ready to get started with your game?

Ready to explore an idea? Share a few details below and our team will be in touch to continue the conversation.

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"I just wanted to pass on a massive thanks to the team for delivering the games for us. They look amazing!"

FAQ – HTML5 game development

How much does it cost to develop a game from scratch?

Developing a bespoke game from scratch isn’t cheap. A simple game can start at £50,000+, while more complex projects can run into hundreds of thousands or even millions depending on factors like game mechanics, artwork, animations, and integrations.

Fortunately, you can get your hands on a quality branded game for much less than that.

How long does it take to create a white-label HTML5 game?

It depends. On average, we spend around 600 hours to build each of our games. Once they’ve been built, it all depends on how much you’d like to customise. A ready-to-go game (the DIY option) can be up and running on the day of purchase, whereas a tailored game is usually completed within 3-8 weeks.

Get in touch if you’d like to find out more!

Do the games work on mobile?

Yes! Our HTML5 games are browser-based, meaning they can be accessed on any internet-enabled device including mobile, tablet, and desktop.

Can I run a competition with my game?

Absolutely! All of our games include a built-in leaderboard as standard for score submission and data capture. Pairing your game with a prize competition is something we always recommend as it’s a great way to boost player engagement.

Which industries use branded HTML5 games?

Our clients include a wide range of brands across B2B and B2C industries, agencies, broadcasters, and charities. We’ve worked with household names, small businesses, and everything in between.

Don’t think games are the right fit for you? Get in touch and we’ll be honest if we don’t think it’s a match!

Do I need coding knowledge to use a white-label HTML5 game?

Nope! The underlying mechanics of a white-label HTML5 game are already taken care of. All you’re doing is deciding whether you want to change the colours, characters, or aspects of the environment to match your brand or campaign.

Can HTML5 games collect user data?

Yes. HTML5 games can be optimised for lead generation by integrating forms and CTAs. They can also track metrics to help measure campaign performance.

Ready to chat?

Book your discovery call