11. Suggested campaign timeline
Once you’ve selected the channels you’ll use to reach your clients, it helps to follow a clear weekly structure to keep the campaign active and engaging.
Here’s a simple timeline you can use as a guide:
Week 1: Launch the game + announce Prize 1 Week 2: Announce Prize 1 winner + release Prize 2 Week 3: Announce Prize 2 winner + release Prize 3 Week 4: Announce Prize 3 winner + release Prize 4 End of Campaign: Announce main prize winner + send thank-you email
12. Don’t just set it and forget it
To keep your campaign running smoothly, make sure you regularly download your leaderboard data, select and notify weekly prize winners, and send timely updates or reminders to encourage repeat play.
At the end of the campaign, wrap things up with a final thank-you email that reiterates your festive message and closes the loop. These simple touchpoints help maintain engagement throughout and ensure players feel valued and appreciated.
13. Bonus integrations and tracking
A couple of technical enhancements can help you get even more value from your campaign.
Use webhooks to connect your CRM
This lets you trigger automated messages when someone submits a score:
Thank them for playing Reiterate your campaign message Share a link back to the game Offer a subtle nudge to return
Track performance with UTM tags + Google Analytics
Connect your Google Analytics account to your game and use UTMs on all links to your game. This allows you to see:
Where players are coming from Which channels drive the most traffic Which promotional efforts are most effective And even which emails or members of staff drove the most traffic to your game
Perfect for learning what worked, and what to refine next year.
14. Post-campaign wrap-up ideas 🎉
Don’t let the goodwill stop when the game ends. Keep the momentum going by sending a thoughtful “year in review” wrap-up, sharing a fun infographic highlighting gameplay stats, or asking account managers to send a personal thank-you message.
You could also invite players to a January webinar or event, or even surprise them with a “bonus round” or New Year mini-game. These follow-ups extend the life and impact of your campaign and help you carry positive engagement into the year ahead.
