Fun Easter Social Media Post Ideas and Captions for 2025

Posted by Alistair on 14.02.2025

Easter is a fantastic opportunity to run a creative marketing campaign and boost engagement on social media. With millions of users celebrating the holiday, posting the right content can help you connect with your audience, drive interaction, and even increase sales.

In this guide, we’ll cover everything you need to create high-performing Easter content, including post ideas, captions, strategies, and tips and tricks to make the most of the occasion!

Considerations
Easter social media post ideas
Easter captions for social media
Easter hashtags
Easter imagery and free resources
Tips for successful Easter posts
Easter social media for businesses

Considerations for different platforms and content types

Each social media platform has its own strengths, and understanding how to tailor your Easter content for each can significantly boost engagement:

Instagram and TikTok

Best for visual content – use reels, stories, and short-form videos.

Experiment with Easter-themed filters, stickers, and interactive polls.

Use trending hashtags to expand reach (see section on hashtags below).

Facebook

Great for longer posts, community engagement, and interactive content.
Use Facebook banners, images, and giveaways to engage followers.
Run contests and live videos to boost interaction.

Twitter/X and LinkedIn

Keep it short and engaging – use Easter puns, quotes, or GIFs.
LinkedIn is ideal for business-related Easter posts.

Snapchat

Ideal for real-time, behind-the-scenes content and interactive engagement.
Best for short-form, casual content like Easter countdowns, flash sales, or playful filters.

Perfect for Easter inspiration boards, DIY crafts, and holiday recipes.
Focus on high-quality images and infographics.

Easter social media post ideas

1. Daily prize competition

If it’s online engagement you’re after, it doesn’t get much better than a branded Easter game paired with a giveaway competition. Consider running a 7-day contest where users submit their score to the leaderboard to be in with a chance of winning daily prizes.

Not only will this structure keep players coming back – it also provides you with daily posts to announce winners and encourage clicks back to the game that day. You can also encourage participants to share their progress on social media with a unique hashtag to increase visibility.

Try free demos of the Easter games below! 👇

2. Easter egg hunt

A virtual Easter egg hunt can add excitement to your social media campaign. Hide virtual Easter eggs within your posts, stories, or website and challenge your audience to find them. You can offer small prizes or discounts to users who successfully locate all the eggs, promoting engagement and encouraging users to return to your content.

3. Online quiz

Create a fun online quiz and add custom categories on the history, traditions, and pop culture surrounding Easter. A daily prize structure will not only keep players engaged, but also give you daily opportunities to announce winners and drive traffic back to the game.

4. User-generated content (UGC)

Encourage your audience to share their Easter celebrations by asking them to post photos or videos using a branded hashtag. By featuring the best user-generated content on your page, you can create a sense of community and appreciation among your audience.

5. Countdown to Easter

Plan a series of Easter-themed images, fun facts, or challenges as a way to count down to the big day. You could also customise a branded game and pair it with a customised digital countdown calendar that users click through to from your posts.

6. Poll or survey

Polls are a simple but effective way to boost interaction with your followers. Easter-themed questions might look something like:

Which Easter treat reigns supreme? 🍫🐣

🐰 Chocolate bunnies
🥚 Cadbury eggs
➕ Hot cross buns
🍬 Jelly beans

How do you prefer to celebrate Easter? 🌸🎉

🏡 Family brunch & egg hunt
⛪ Attending church service
🏖️ Easter weekend getaway
🎨 DIY crafts & decorating eggs

If you found a golden Easter egg, what would you want inside? ✨🥚

💰 Cash
🎟️ Concert or event tickets
🍫 A year’s supply of chocolate
✈️ A surprise vacation

Note that most social media platforms have their own native polling feature, so you may have to tailor the format of your questions and answers accordingly.

Easter captions for social media

We may be going overboard with the puns, phrases, and slogans here, but if that ain’t your thang then you’re probably in the wrong place anyway:

Fun and playful captions:

Hoppy Easter! May your day be egg-stra special! 🐇🥚
Somebunny loves a good deal – shop our Easter sale now! 💕
Egg-citing surprises are waiting – crack open the fun! 🎉
Let the Easter egg hunts and sweet treats begin! 🍫🐣
We’re putting all our best deals in one basket – don’t miss out! 🛍️

Easter giveaway and contest slogans:

Crack the code and win big! 🏆🐣
Find the golden egg for a surprise discount! 🎟️
Hunt, tag, and win – join our Easter giveaway today! 🎁
Egg-stra rewards for our lucky winners! Will you be one? 🎊

Easter sale and promotion taglines:

Hop to it! These Easter deals won’t last! ⏳🐰
Spring into savings with our Easter specials! 🌷💵
Egg-stra discounts just for you – shop now! 🥚🛍️
Don’t put all your savings in one basket – grab them all! 🎀

Easter hashtags

Hashtags can significantly boost your post’s visibility – use a mix of trending and niche hashtags along with engagement hashtags relating to a wider Easter marketing campaign:

Trending hashtags

#HappyEaster
#HoppyEaster
#EasterVibes
#EasterBunny
#EasterEggs
#EasterSunday
#EasterWeekend
#EasterCelebration
#EasterTime
#EasterSpirit

Engagement hashtags

#EasterGiveaway
#EasterFun
#EasterJoy
#EasterMagic
#EasterMemories
#EasterGames
#EasterPrizes
#SpringCelebration
#EasterExcitement

Niche hashtags

#EggHunt
#EasterEggstravaganza
#SpringSavings
#FamilyEaster
#EasterTradition
#PastelAesthetic

If you have branded hashtags, be sure to include them! A unique branded hashtag increases visibility, helps track user-generated content, and creates a sense of community around your campaign.

Easter imagery and free resources

Eye-catching visuals are essential for creating engaging Easter content, but finding high-quality images can be tricky. Whether you need photos for social media posts, banners, or promotional materials, here are some great resources to check out:

Unsplash – A collection of high-quality Easter-themed stock photos, perfect for social media and blog posts.
Pexels – Free-to-use Easter images, including festive decorations, eggs, and springtime scenes.
Canva – Not only offers free images but also allows you to create custom Easter-themed graphics with templates.
Pixabay – A great source for free Easter banners, illustrations, and clip art for digital marketing.

When working with a branded games partner, they may provide you with useful resources such as marketing asset packs and social sharing templates designed to match the game’s style. 👇

Retail Customer Engagement Ebook Feature

Are you a retail marketer? This ebook is for you!

This free guide shows how interactive games can boost brand engagement, turn shoppers into loyal fans, and drive repeat sales.

It also highlights how to stand out in a crowded market and encourage customers to organically share your brand with others!

Grab your free copy

Tips for successful Easter posts

Creating engaging Easter posts requires a mix of creativity, timing, and audience interaction. Whether you’re promoting a sale, running a giveaway, or sharing festive content, the right approach can boost visibility and engagement.

Here are some top tips to make your Easter posts stand out and achieve their potential:

Visually appealing posts

Use bright colours like pastels to match the Easter theme.
Incorporate high-quality images, graphics, or videos for eye-catching content.
Keep text overlays clear and easy to read.
Maintain consistent branding with fonts, colours, and logos.

Best times to post

1-2 weeks before Easter: Start teasing content.
Good Friday and Easter Sunday: Peak engagement times.
Easter Monday: Recap and UGC showcase.

Boosting shares and comments

Ask followers to tag a friend in the comments.
Run ‘like and share’ contests.
Use interactive elements such as polls, questions, live streams, or games.

Engaging with your audience

Respond promptly to comments and messages.
Acknowledge and share user-generated content.
Ask follow-up questions to keep conversations going.

Influencer and brand collaborations

Partner with influencers for Easter-themed product promotions.
Co-host giveaways with complementary brands.

Easter social media for businesses

Easter presents a unique opportunity for B2B organisations to engage clients, showcase company culture, and run creative marketing campaigns. Whether through seasonal promotions, interactive content, or fun competitions, businesses can use the event to stay front of mind and strengthen relationships with their audience.

Corporate Easter social media posts

Easter-themed promotions – Offer limited-time discounts on products, services, or consultations.

Behind-the-scenes content – Show followers your office Easter preparations and showcase employee celebrations.

Online game campaigns – Use a branded Easter game to run a fun competition and challenge staff, clients, and partners to beat each other’s scores!

Learn more

Check out our post on creative Easter marketing ideas, which includes a handy FAQ section on the topic. 🐣

Ready to take your Easter marketing to the next level? Our white-label Easter games are a fun and simple way to do just that, with a variety of springtime themes ready for you to customise to your brand. Book a discovery call today to find out more about how it could work for you!