2. Personalisation and data-driven engagement
Using AI and customer data, brands can tailor content, offers, and experiences to individual preferences, making interactions more relevant and engaging.
Example: Netflix uses data-driven recommendations to personalise entertainment suggestions to users. Not only does this improve the experience for customers – it also saves the company a tonne of money each year thanks to the improved customer retention!
3. Seasonal and themed campaigns
Limited-time campaigns tied to popular holidays, seasonal trends, or special events can create excitement and encourage repeat engagement at certain times of the year.
Example: Quidco teamed up with brand partners to reward customers through three different game competitions themed around Halloween, Black Friday, and Christmas!
4. Product interactions
Interactive experiences – such as challenges tied directly to a physical product – encourage customers to engage directly with a brand. These strategies drive participation, increase footfall, and create memorable brand experiences.
Example: The famous McDonald’s Monopoly turns purchases into a game, incentivising repeat visits and customer engagement through collectible pieces and rewards in the form of big cash prizes and instant-win menu items!
5. Consumer events and exhibitions
Events such as B2C exhibitions and conventions provide opportunities for real-time interaction and immersive brand experiences for visitors to your stand.
Example: In a bid to drive engagement at the National Snow Show in Birmingham (UK), TUI’s Crystal Ski Holidays used a digital matching pairs on a large touchscreen with a big prize to be won!
6. In-store activations and experiences
Bringing engagement into physical spaces allows brands to create immersive, hands-on experiences that capture attention, encourage immediate participation, and strengthen brand connections.
Example: Footpatrol used an in-store activation and branded arcade machine to engage customers and showcase their partnership with Nike!
7. Multi-touchpoint experiences
Customers interact with brands across multiple touchpoints, from physical stores to digital platforms. Ensuring a smooth, connected experience across these strengthens engagement and loyalty.
Example: Starbucks has a popular rewards scheme that integrates in-app ordering, payments, and personalised offers to create a seamless customer experience!
8. Sporting events
Brands leveraging sports events can create interactive experiences that engage fans and boost brand awareness.
Example: DFDS launched their online Quayside Kickabout campaign to celebrate the Euros and give players the chance to win prizes including free ferry crossings!
9. Social media and community engagement
Engaging customers through social media builds brand loyalty and fosters two-way communication. Direct interactions and creative content – especially if it’s humorous and reflects your brand’s tone of voice – can make a big impact.
Example: UK supermarket Aldi has increased market share and made a name for itself with a social media strategy that keeps audiences engaged through reactive, witty, and humorous content.
10. Interactive contests and challenges
Customers love the thrill of competition, making contests and challenges a powerful way to increase engagement while delivering on business goals.
Example: Pub chain Hungry Horse used their Crazy Horse Racing campaign to give away free drinks and drive players to their online Christmas bookings page!
11. Loyalty and retention programmes
Rewarding customers for their long-term loyalty encourages brand interaction and drives repeat purchases.
Example: The Nike loyalty programme offers exclusive perks, early product access, and member-only content to keep customers engaged.
12. Post-purchase rewards
Offering incentives after a purchase encourages repeat business, strengthens brand loyalty, and enhances the overall customer experience.
Example: As part of their Prize with Every Can campaign, Pringles gave away a range of prizes including access to their online Prize Drop game! This was a hit with customers while helping the brand boost its first-party data collection.
13. App push notifications
Direct messaging channels such as mobile apps help brands deliver personalised updates, offers, and reminders to keep customers engaged.
Example: Spotify’s personalised notifications recommend new music and podcasts based on user listening habits.
14. Influencer campaigns
Partnering with celebrity influencers helps brands reach new audiences, build trust, and drive engagement through content and endorsements.
Example: boohooMAN teamed up with LA-based rapper Quavo to celebrate the drop of their second collaborative collection. In a customised runner game set in LA, players were challenged to leap across rooftops and be in with the chance of winning cash prizes and voucher rewards!
Crafting a customer engagement plan
Is increasing customer engagement a focus of your plans this year? Perhaps you’re looking to push the boat out and add more strings to your marketing bow? 🏹 Whatever the objective, if you’re looking to introduce more interactive experiences to your strategy, you’re in the right place.
Customisable branded games are a powerful tool to boost engagement, capture valuable customer data, and create memorable brand interactions. At Peek & Poke, we specialise in delivering branded game campaigns that fit seamlessly into your customer engagement plan – whether for seasonal promotions, product launches, or ongoing loyalty initiatives.
If you have any questions or would like to discuss an idea, book your discovery call and we’ll be happy to chat it through! 👋
