21 creative Christmas marketing ideas
Customer-facing campaigns 🎁
Branded Christmas game Digital advent calendar Christmas-themed quiz Post-purchase surprise Prize-led challenge Email campaign Social campaign VIP-only experience Branded gift reveal Homepage takeover
Retail and hospitality engagement 🛍️
In-venue rewards Branded content for dwell time QR codes Playful festive rewards New store or anniversary celebrations
B2B, internal, and partner marketing 🤝
Digital gifts for B2B partners Festive twists at trade shows A playful thank-you for clients Charitable campaign Employee appreciation campaign Polls and surveys
1. Branded Christmas game
Interactive content doesn’t just grab attention. It keeps it .
Branded Christmas games are a powerful way to engage customers in a moment of light-hearted fun, while reinforcing your messaging and values.
These experiences can be styled to suit your brand, adapted for any channel, and used to support a wide range of goals – from boosting conversions and capturing data to driving social shares or rewarding loyalty. Best of all, they offer something your audience actually wants to interact with during the busy Christmas period: a break from the noise, with a little joy baked in.
See it in action: ➡️ Automotive company Kwik Fit used their Kwikmas Konga game competition to engage customers, grow their social media audience, and create positive brand connections during the festive season!
2. Digital advent calendar
A digital advent calendar is a brilliant way to keep your audience coming back throughout December. Whether you’re revealing exclusive offers, prize draws, or festive content behind each door, it’s a fun and rewarding experience that builds anticipation and deepens brand connection over time.
Custom-branded and fully interactive, these calendars are ideal for brands looking to boost loyalty, increase engagement, and maximise email performance. With flexible daily content, built-in CRM integrations, and the option to include mini games or giveaways, it’s one of the most effective (and joyful) ways to stay front-of-mind all season long.
See it in action: ➡️ Cashback platform Quidco partnered up with brand sponsors to run a 25 Days of Quidmas campaign featuring a digital advent calendar packed with daily rewards!
3. Christmas-themed quiz
A fun branded quiz is a great way to engage audiences who love a bit of friendly competition. Whether it’s general Christmas trivia, product-based questions, or brand-themed facts, a quiz offers an easy, familiar format that encourages participation – especially when there’s a score to beat or a prize to win.
It’s fully customisable to your tone and audience, and works beautifully across email, social, or as part of a larger campaign. Whether used to drive traffic, gather insights, or spark conversation, a festive quiz delivers brand engagement through curiosity and challenge.
4. Post-purchase surprise
Turn the end of a transaction into the start of a new interaction. By offering customers a playful festive moment after checkout – whether online or in store – you can leave a lasting impression and encourage repeat visits. It could be a thank-you message with a chance to win a reward, unlock a discount, or reveal a seasonal treat.
This kind of light-touch interaction works especially well in email receipts, post-purchase pages, or even printed QR codes on packaging. It’s an easy win for loyalty and brand perception, giving customers something unexpected to enjoy after they’ve already converted!
5. Prize-led challenge
Everyone loves a chance to win – especially during the festive season. A light-hearted digital challenge, wrapped in your branding, gives customers something fun to engage with while promoting your products or services.
Whether it’s matching presents, dodging snowballs, or delivering gifts in record time, there’s plenty of scope to theme it to your brand and audience.
See it in action: ➡️ Molton Brown used their Perfect Match game competition to give away prizes and discount codes while encouraging sign-ups to their email newsletter!
6. Email campaign
Email is one of the most effective channels during the festive season. And it’s even better when there’s something fun waiting on the other side. Whether it’s a branded game, digital giveaway, or advent calendar reveal , adding a playful interactive moment to your email strategy can significantly lift engagement and clickthroughs.
You can also embed lightweight interactive elements directly within your emails. Think animations, scratch-to-reveal offers, or festive countdowns!
See it in action: ➡️ Peek & Poke engaged their mailing list in the run-up to Christmas with their high-octane Yuletide Joyride competition!
7. Social campaign
Social media is the perfect playground for light, shareable festive content, and a branded interactive campaign can help you to cut through the noise.
Whether it’s a quick challenge, quiz, or prize-led experience, encouraging users to share scores, tag friends, or enter giveaways creates an instant buzz. These activations are easy to scale and cost-effective to promote, making them ideal for reaching broader audiences in a short space of time.
Keen to learn more? Get the low-down on Christmas social media competitions and check out the Hungry Horse campaign where organic social alone delivered over half a million gameplays!
8. VIP-only experience
Your most loyal customers deserve something a little extra. A gated festive experience – accessible by invite, email link, or access code – creates a sense of exclusivity that makes your audience feel valued.
This could involve early access to rewards, premium prizes, or a hidden version of your main campaign with special content. By giving your VIPs something tailored and memorable, you’re not just thanking them – you’re reinforcing the relationship for the year ahead.
9. Branded gift reveal
Everyone loves unwrapping a surprise, and a digital gift reveal is a simple way to bring that excitement into your Christmas marketing. Consider a digital advent calendar where users click or tap on daily doors to reveal anything from a discount code or prize to a personalised festive message.
Fully branded and easy to customise, it’s simple to share and ideal for delighting customers without asking for much in return.
10. Homepage takeover
Make your website feel as festive as your shopfront with an interactive homepage experience. Instead of a static seasonal banner, greet visitors with a playful branded moment such as a mini challenge, giveaway, or countdown to Christmas.
It’s a great way to increase time on site, reduce bounce rates, and put your brand’s personality front and centre. Plus, it gives regular visitors something new to look forward to during the peak trading period!
11. In-venue rewards
Encourage visits during quieter periods by offering small, instant rewards triggered by on-site participation. A simple scan-to-play experience with the chance to win a treat, voucher, or exclusive offer gives customers a reason to drop in – and keeps them engaged once they arrive.
You can trigger the experience with a QR code on menus, signage, or receipts, leading to a mobile-friendly festive moment. It’s a light, joyful way to build traffic while adding a touch of interactivity to the customer journey!
See it in action: ➡️ In the lead-up to Christmas, Hungry Horse ran a Crazy Horse Racing campaign that would give away free drinks to customers while driving them to make Christmas bookings!
12. Branded content for dwell time
In hospitality, time spent is money spent – and branded digital content gives customers something to enjoy while they wait. Whether it’s a quiz, light festive challenge, or loyalty-led collectible, adding interactive Christmas content to the in-venue experience increases satisfaction and time on site.
Set it up on table cards, POS displays, or even through your Wi-Fi sign-in flow. It creates a subtle but memorable layer of brand value, and can be easily tailored to suit different types of venues or customer behaviours.
See it in action: ➡️ With their Carvery vs. Cake game competition , Farmhouse Inns partnered with Coca-Cola to give away 1,000 free Coca-Cola Zero Sugar drinks and £20 gift cards to ensure customers would stick around a little longer!
13. QR codes
Boost your Christmas marketing efforts and bridge the gap between physical and digital with scannable QR codes that launch a festive experience on mobile. Whether placed on menus, packaging, receipts, or window displays, they invite customers to engage with your brand in a fun and unexpected way.
This works especially well for hospitality and retail venues looking to drive dwell time or add a layer of interaction in busy spaces. It’s a tried-and-tested, seamless way to turn footfall into engagement!
14. Playful festive rewards
Encourage repeat visits and reward your most engaged customers with a branded experience they won’t forget. Whether it’s collecting digital items, unlocking daily rewards, or earning points through interaction, it adds a fun twist to traditional schemes.
Delivered through your website, in-venue QR codes, or email journeys, these experiences create moments of surprise that keep people coming back. It’s a simple but effective way to build deeper connections during the busiest time of year!
See it in action: ➡️ Farmhouse Inns used a Jingle Jetpack game campaign to reward loyalty and encourage customers to play while they waited!
15. New store or anniversary celebrations
If you’re launching a new location or marking a milestone during the Christmas period, use the moment to engage your community. A branded digital campaign – from an instant-win prize mechanic to a localised advent calendar – can generate buzz and reward participation.
Promote it through local ads, social posts, and in-store signage to make your opening feel like an event. It’s a great way to blend seasonal celebration with brand storytelling in a format that drives both traffic and awareness.
16. Digital gifts for B2B partners
A thoughtful, interactive experience makes a memorable alternative to the usual end-of-year gift or printed card.
Whether it’s a short quiz, playful message reveal, or digital card with a twist, it’s a low-effort way to stay top-of-mind and spread a little cheer in a busy inbox.
See it in action: ➡️ For years now, insurance company Beazley has done away with the standard Christmas e-card in favour of sending out a fun competition to their broker audience. Risky Rider is just one example of their successful B2B campaigns!
17. Festive twists at trade shows
December events can be hard to stand out in, and so a light festive activation gives people a reason to stop, engage, and remember you. Offer a branded challenge or instant-win mechanic, launched via QR code from your stand or print collateral.
It adds energy and interaction to your presence, while capturing leads and starting conversations in a more relaxed, memorable way.
See it in action: ➡️ In a bid to drive engagement at their physical event stand, TUI’s Crystal Ski Holidays used a customised matching pairs game with a big prize to be won!
18. A playful thank-you for clients
Christmas is a great time to show appreciation to your clients – and a thoughtful digital experience can go further than a standard card or email. A playful competition, personalised to your brand and message, makes your thank-you more memorable and engaging.
Whether it’s a short challenge, animated greeting, or interactive moment with a seasonal twist, it’s a simple way to strengthen relationships and end the year on a positive note!
See it in action: ➡️ Plumbing supplier Multipipe used a fun skiing-themed campaign to engage existing trade clients and sign up new customers during the festive season!
19. Charitable campaign
Turn festive interaction into something more meaningful by linking it to a charitable donation. Whether users unlock donations through participation or choose from a selection of causes, it’s a feel-good campaign that drives engagement and purpose.
It’s also a great way to align your brand with social values and showcase your commitment to giving back – all while delivering a memorable Christmas experience!
See it in action: ➡️ During the winter World Cup in 2022, construction enabling works firm Rhodar used a football-themed game to engage employees and boost CSR by making charity donations on behalf of winners!
20. Employee appreciation campaign
Wrap up the year by recognising your team’s contributions in a way that’s both fun and visible. A branded digital leaderboard or challenge lets staff see their impact and engage in a shared moment of celebration.
Whether it’s performance-based, peer-nominated, or just for fun, it’s an energising way to end the season and reinforce a positive internal culture.
See it in action: ➡️ Kwik Fit are no strangers to running fun festive competitions for staff – the Kwikmas Match campaign is just one great example from recent years!
21. Polls and surveys
Nobody loves a survey, but wrap it in a festive interaction and suddenly collecting customer insights becomes a fun and engaging exercise for those involved. A light branded activity with a few smart questions can deliver valuable data without feeling like work.
Whether you’re gathering preferences, testing ideas, or segmenting audiences, this format turns feedback into a more enjoyable experience for everyone involved.
Make this Christmas marketing campaign your most engaging yet
Whether you’re looking to build loyalty, boost footfall, or delight your staff or customers with something unexpected, the right festive campaign can make all the difference. The ideas in this list aren’t just fun – they’re proven to drive results across retail, hospitality, and beyond.
If you’re ready to turn one (or more) of these ideas into a fully branded digital experience, we’d love to help. Explore our Christmas collection or get in touch to chat through what would work best for your goals!
