Branded Games for B2B Marketing Campaigns
Attract attention, increase engagement and create campaigns people genuinely enjoy.
Why B2B marketers use branded games
Instantly engaging
Games naturally spark curiosity and active participation, keeping audiences engaged far longer than traditional content.
Quick setup, big impact
Ready-to-go or fully tailored, our branded games are super-easy to deploy. Giving you maximum impact with minimum fuss.
Measurable ROI built-In
Built-in analytics and lead capture make tracking results easy, so you can clearly show value and justify spend.
Genuinely enjoyable
Our games have been carefully crafted to delight your audience and build lasting positive brand associations.
Don't just take our word for it
“We get massive engagement results from the games that get more thought put into them. It feels like there’s a lot more affiliation with the brand too.”
“The engagement was incredible. We’ve never seen numbers like that before! 15% of people played it over 50 times, which is just amazing."
“We expected to have a few hundred folks play the game, but by the end of the first day we saw a few thousand. The acquisition cost per app download was great too, far exceeding expectations!”
“It exceeded our expectations because we didn’t realise how popular it was actually going to be, and how different it was to other stands!”
“Peek & Poke have been a pleasure to work with throughout the whole process. Our customers have really enjoyed the games and we have seen very strong ROI.”
“It’s not just the ‘magic’ that the games add to our campaigns – it’s the quality, consistency, and reliability of Peek & Poke and everyone on the team. Those are the things we look for in our suppliers and we look forward to collaborating again in future.”
"Not only did the game tick the boxes in attracting people to our stand, it worked brilliantly as a lead generating tool."
"The experience of working with Peek & Poke was great. The idea of our campaign was directly understood and incorporated into the brief. The communication was always smooth, uncomplicated, and fast."
"The game set-up is simple and straightforward, and the team are always on hand to provide responsive, expert help if needed. The games are always highly anticipated each year, and it’s very easy to see why!”
“It’s been one of the smoothest projects I’ve had this year. The team was easy to work with and we really enjoyed the collaboration.”
"These games are perfect for brand awareness, but can be useful for education too, and the Peek & Poke team are always on hand to offer expert advice and support."
"Peek & Poke were so easy to work with due to the ongoing communication from the team. They would always be available, listen to our feedback, and make adjustments in a flash."
"Visitors to our stand had a great time playing Mega Mountain Match and we had a queue throughout the weekend. The game format was ideal for our prize competition and we got some really positive feedback at the stand!"
“The delivery was just fantastic. Everything was really clear and working with the team at Peek & Poke was an absolute dream!”
"The campaign was a consistently huge success across all our platforms and became one of the best-performing campaigns of 2022."
Want more engagement at your next trade show?
Download our free 12-step guide and learn how to:
- Easily capture attention
- Keep visitors engaged
- Spark initial conversations
- Maximise event ROI
Why choose a Peek & Poke game?
Games, not "gamification"
We obsess over gameplay and player experience. Every game is designed to be genuinely enjoyable – not just a glorified lead form!
Your audience deserves better than a half-baked interactive widget. Our player-first approach creates fun, memorable experiences and significantly deeper brand engagement than typical gamification platforms.
In fact, our games typically achieve average engagement times of over 15 minutes per player, with some campaigns soaring to an incredible 90 minutes!
Built on years of experience
Every game we offer has hundreds (often thousands) of hours invested in designing, refining, and perfecting gameplay and user experience.
The result? Reliable, engaging experiences that consistently deliver impressive results for your campaigns.
Fully managed, smooth delivery
From initial concept through to seamless launch, we handle every step clearly and collaboratively.
No chasing vendors, no tech stress, just an easy and enjoyable process from start to finish.
Clear, campaign-based pricing
Unlike other providers, our pricing is transparent and per-campaign as standard.
You pay only for what you use, keeping budgeting simple, approvals painless, and your ROI crystal clear.
Campaign results
Molton Brown Perfect Match
"The engagement was incredible. We’ve never seen numbers like that before! 15% of people played it over 50 times, which is just amazing."
Kwik Fit Kwikmas Konga
"The design was fantastic, it looked incredible and went beyond our expectations!"
Footpatrol Air Soho + Sneaker Chain
"Memorable customer experiences are at the heart of building a community, differentiating yourself from competitors, and being front of mind."
Hungry Horse Crazy Horse Racing
"It’s not just the ‘magic’ of the games – it’s the quality, consistency, and reliability of the Peek & Poke team."
SpongeBob SquarePants Kamp Koral
"Peek & Poke met our high creative expectations that an agency will represent our brand and IPs respectfully."
boohooMAN x QUAVO GO ALL THE WAY
"Peek & Poke are a great team. They guided us through the process and helped us deliver our very first game."
Accor Heart of Hospitality Match & Meet
"The idea of our campaign was directly understood and incorporated into the brief."
Quidco Q4 Multi-Game Bonanza
"The sponsors for the Black Friday Match-3 saw an increase across all metrics we were tracking!"
Farmhouse Inns Carvery vs. Cake
"I wouldn't want to risk a project like this with anyone else. The stakes were high and it required something special."
Multipipe Santa Goes Skiing
"We had a really good number of players this year, and a lot of people playing the game a lot of times!"
Rhodar Soccer Skill Shot
"The Soccer Skill Shot game marked our third Christmas campaign with Peek & Poke, and as always, we were thrilled with the results!"
Ready-to-Go games
Quick and effective games for your next event or online promotion- Prices starting from £795
- Choose from 40+ proven game themes
- Easy-to-use editor, no dev required
- Add your brand logos and messaging
- Setup and launch in a few hours
- Support via email or phone
Tailored games
High-impact, brand experiences customised to your campaign- Prices ranging between £10K–£60K
- Fully customised for your brand & campaign
- We design and build everything for you
- Strategic onboarding & creative input
- 4-8 week typical turnaround time
- Smooth delivery, fully managed
How it works
1
Brief & Contract
2
Design & Build
3
Launch & Share
4
Engage & Review
Whether you opt for our tailored or ready-to-go services, the process is always smooth and simple.
Learn about our process
Talk to us about your campaign
Book a call today to get personalised guidance on:
- How and where a game fits into your marketing
- The best game to suit your intended use-case and budget
- Ideas on how you could customise the game to your brand
- Strategies and best-practice for launching and promoting your campaign
Making great games is hard. But delivering great game experiences doesn’t have to be.
Trusted by 500+ brands across sectors
